Judy Smith
Crisis Management Expert, Author & Inspiration for Scandal
Judy Smith
Crisis Management Expert, Author & Inspiration for Scandal
Biography
For more than 25 years, Ms. Smith has counseled presidents and world leaders through global crises, advised Fortune 50 CEOs through complex challenges, and helped manage the reputations of some of the world’s highest-profile individuals. She founded Smith & Company, a strategic advisory firm considered to be one of the top crisis firms in the world, that has offices in Washington D.C., Los Angeles, New York and London.
In addition to her work as a communications advisor during high profile moments, Ms. Smith is a long-time counselor to some of the world’s largest and most influential companies such as Amazon, Facebook, Panera, Lowes, Sony, Kaiser, United Healthcare, and Walmart. She provides her clients with strategic advice on a variety of corporate communications issues such as mergers and acquisitions, product recalls, intellectual property litigation, corporate positioning, and other corporate, investor and public relations matters.
A former federal prosecutor, Ms. Smith worked in the U.S. Attorney’s office for the District of Columbia where she handled high-profile investigations. She also served as Deputy Press Secretary to President George H.W. Bush, during which time she worked on a host of domestic and international issues.
As a result of her wide ranging and ground-breaking career, Ms. Smith inspired the hit TV series, Scandal and served as Co- Executive Producer of the project. Ms. Smith’s advice and counsel have been valuable to corporate boardrooms, and she currently serves on the board of Ariel Investments and as Chair for The Intangibles, the transformation consultancy for the intangible world. She also previously served on the boards of Global Citizen, Save the Children, Washington National Cathedral and Carbon Health.
Speaker Videos
How to Protect Your Company's Brand: Getting Ahead of a Crisis
Crisis in the Age of Social Media
Advice from 'Good Self, Bad Self'
There Is No Timetable For Success
The Situation Room: Lance Armstrong's Doping Scandal
Speech Topics
Women’s Events
• Women’s Empowerment- Being a woman in a leadership position can come with its own unique set of challenges. How do you get ahead while still remaining authentic? How can you be assertive without being perceived as aggressive? How do I balance work and life? How do I ask for a raise? Judy addresses these tough questions and more in a session offering valuable tips on how to overcome challenges and use your position of power as an opportunity to make a difference.
• The Myth of Work Life Balance
Leadership
• Leading in an Era of Chaos and Uncertainty
• The Power Paradox: Navigating Challenges in Leadership
• Authentic Leadership: Leading with Purpose and Integrity
Legal
• Handling High-Profile Cases in the Media
• Winning in the Court of Public Opinion-The media landscape has forced the legal community to rethink its often uneasy relationship. This session goes behind the headlines of some of the biggest legal cases of our age to demonstrate that what goes on outside the courtroom is just as important as what goes on inside. Utilizing her unique background as a prosecutor and media expert, Judy provides tips and strategies on what it takes to win in the court of public opinion.
Crisis Management
• Crisis Leadership: What Every Leader Must Know-They found out. It’s not working. They won’t listen. It’s all over. Now what? As America’s number-one crisis management expert, Judy is on speed-dial for some of the most high profile celebrities, politicians and corporations in the world. Here she gives a step-by-step plan outlining her sharply honed strategies for turning a crisis into a redefining moment.
• Thriving Amid Chaos
• Crisis in the Era of Trump
• Managing Through Change
College Events
• Playing the Long Game- For many workers, no matter what age, trying to plan a future path to success is an overwhelming task that can easily feel like a crisis. Here Judy explains why you don't have to have it all figured out overnight, and why taking your sweet time building a career has its own unique benefits. Through personal stories of her path to success, Judy offers valuable advice on the importance of preparation, personal brand management and how to overcome challenges.
• Establishing & Protecting Your Brand
Brand/Reputation Management
• Crisis-Proofing Your Brand: Prevention, Preparation & Response
The importance of Protecting and Establishing Your Brand: A company’s brand is its most valuable asset; protecting that brand must be a company's ultimate goal, whether it's under fire from a cyber-threat, product recall or other crisis. This session will arm the corporate communicator with the best practices and strategies to help ensure that a company's reputation remains secure.
• Disinformation, Misinformation, and Lies: Navigating the digital landscape
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