Founder and CEO of hint®
Kara Goldin is a purpose-driven, inspiring entrepreneur. She is a former AOL executive and the founder of hint®, the leading lifestyle brand of naturally flavored water. Goldin created the San Francisco-based beverage company as an alternative to soda and sugary beverages. hint® has also recently launched a sunscreen spray that is oxybenzone and paraben-free and scented with fruit essence. Read More >
Building a Brand in the Name of Health
Purpose Over Profit
After having her third child, Goldin was overweight had adult acne, and was generally low energy. She realized that diet soda was the culprit, and decided to switch to water. She saw results quickly, but hated the taste of water, so she started slicing up fruit and putting it in water, which was just the hint of flavor she needed to make drinking water more enjoyable. Goldin knew that there were lots of consumers addicted to sugary drinks but plain water was too boring, and when she couldn’t find a product on the shelves like the one she created in her kitchen, she decided to produce it herself.
This is a hot topic now, especially with the rise of so many companies that are just out there pushing profit over consumer benefits. Several brands that consumers think are “healthy” are not doing the consumer any good with their products. She can speak to how she owns the hint® board, most of the company, no private equity, and more. She can dictate protocols like no cans, for example, because she does not want to give the consumer BPA even though companies often make ten times the profit doing that.
This the story of how Goldin went up against the $100 billion soda industry. She has innovated a product into a drink that consumers can enjoy without concern. Several major brands that have since gone bankrupt or closed their doors firmly believed they had no need to innovate to captivate consumers, whereas companies like hint® did the opposite and continue to thrive.
Goldin will share the unusual story of how she landed her very first job at TIME. She flew all over the country and had well over 60 offer letters by the end of the interview process.
How Goldin took a putdown from a major influence/powerful figure in the beverage industry and flipped it into a $500 million brand.