Founder of SWAAY & CIO’s number one “Female Entrepreneur to Watch” in 2018
Iman Oubou is a Moroccan American self-made entrepreneur, former beauty queen (Miss New York US 2015 and 2nd Runner Up at the 2015 Miss United States pageant) and a published scientist, on a mission to change the women's media landscape. Since receiving her BS Degree in Biochemistry/Molecular Biology from Colorado State University, and a Masters Degree in Biomedical Engineering, from the University of Colorado at Denver, Iman has been using her public image and passion for science to improve lives around the globe. She has accompanied “Mission To Heal” on medical operations in South Sudan, Nigeria, Ecuador, and organized a relief assignment in her native Morocco in 2014, where she worked with local hospitals in the Souss region. Iman continues to be a spokesperson and coordinator traveling to developing countries to help restore proper healthcare. Read More >
The Biggest Key to Success
Turning Negativity into Success
Storytelling in the Digital Age
on Media Market Trend and Female Entrepreneurs
The far reaching and incomparable voice of modern media can be a major power source in the push for gender parity. We have the ability to change the narrative, shift the conversation and help forward the women's movement while we elevate women in business and female entrepreneurs.
In the last couple of years, and contrary to the rising tide of women's movements, venture capital funding has decreased for women-owned businesses, with only 2% of VC money going toward their ventures last year. On top of this, rising female executives face a constant uphill battle for promotion, and women looking to take a career break for maternity leave will struggle to assimilate back into the office after their leave.
Click-bait content and over-saturation of the media landscape has entirely altered the way we tell and perceive stories. The narrative process has been diluted, and ethics compromised as a result of this. Oubou shares what SWAAY’s core mission has been, to make sure the stories that have gone largely overlooked are told and judiciously delivered.
The strength of the movements powered since November 2016, from the Women's March to the March for our lives, have highlighted the popularity and power of collective collaboration. Creating a company is no longer sufficient for both growth and brand awareness. There must be a purpose, or movement associated with your brand, if not, you're just one in a sea of others.
At undergraduate level, women entering STEM college courses are about 50/50. By the time they graduate, the percentage drops to 18%. In this presentation, Iman shares her knowledge with the audience, having gone through both undergraduate and masters in STEM.
Navigating the world of pageantry, Oubou encountered a lot of people who viewed her merely as a pretty face, and paid no attention to her intellectual capabilities or career aspirations. Unfortunately, this is something women face quite often in business, where their physical beauty is confused for a lack of competence. Changing the narrative about how women are viewed, no matter their physical attributes will help assuage such judgements.