Why do people happily stand in line for a latte, plan vacations months in advance, and spend hours consuming content—yet delay preventive care, ignore reminders, and put off important health decisions? In this high-energy keynote, Kathleen pulls back the curtain on the behavior-change strategies used by some of the world's most successful brands and reveals how healthcare can apply those same principles to inspire action, build trust, and create lasting loyalty. Through memorable stories, behavioral science, and real-world examples, audiences will discover why traditional engagement approaches often fail—and what actually motivates people to act. Healthcare doesn't have an information problem. It has an action problem. This session provides a practical roadmap for using consumer insights, behavioral science, and personalization to influence healthier decisions, improve outcomes, and lower costs.

Healthcare is investing billions in technology, analytics, and innovation, yet many of its biggest challenges remain fundamentally human behavior problems. In this eye-opening keynote, Kathleen reveals why consumer behavior is the most overlooked driver of healthcare costs, outcomes, and experience—and how healthcare leaders can unlock its power. Kathleen shares real life examples of how healthcare organizations have saved hundreds of millions of dollars, yearly, in medical costs through consumer behavior change. Drawing on lessons from consumer giants like Disney, Netflix, Amazon, and Procter & Gamble, Kathleen shows how organizations can inspire action, build trust, and drive healthier behaviors at scale.

Consumer expectations are reshaping healthcare faster than most organizations can adapt. At the same time, advances in AI, personalization, behavioral science, and digital engagement are creating new opportunities to influence the behaviors that drive cost, outcomes, experience, and growth. Healthcare organizations are increasingly focusing on trends such as AI adoption, proactive Next Best Action strategies, behavioral science, governance, and approaches to engaging hard-to-reach populations. In this forward-looking session, Kathleen Ellmore explores the emerging trends, market signals, and practical best practices that are redefining consumer health engagement. Drawing on experience across health plans, providers, and healthcare innovators, she will share how leading organizations are moving beyond communication strategies to create meaningful behavior change and measurable business impact.

Healthcare doesn't need more data—it needs better insights. Behind every click, call, claim, and care decision lies a story about human behavior. Kathleen demonstrates how leading organizations uncover the hidden signals that reveal what consumers need, what motivates them, and what keeps them from taking action. This session explores how data, behavioral science, and personalization combine to create engagement strategies that improve outcomes, lower costs, and drive meaningful consumer action.

Trust has become healthcare's most valuable currency. In this compelling keynote, Kathleen explores how organizations build—or lose—consumer trust and why trust is a critical driver of engagement, loyalty, outcomes, and financial performance. Using examples from healthcare and leading consumer brands, she shares practical strategies for creating trusted relationships that inspire action.