Neurosurgeon / Entrepreneur / Author
Dr. Katrina Firlik made history as the first woman admitted to the neurosurgery residency program at the University of Pittsburgh Medical Center, one of the largest and most prestigious programs in the country. She then spent six years as a neurosurgeon in private practice in Greenwich, Connecticut and served on the clinical faculty at Yale University School of Medicine. Read More >
Dr. Katrina S. Firlik on Fox News
In this keynote, Firlik will discuss how creative marketing techniques and behavioral economics can be brought into healthcare to motivate medication compliance and other healthy behaviors. She will explore a novel Internet-based approach that leverages consumer-friendly education and financial incentives. By treating people like consumers and not like patients, and by avoiding the traditional look and feel of healthcare, medical outcomes can be improved, with a resulting decrease in cost. Better compliance with medication is a win-win for every stakeholder in medicine: the patient, employer, insurer, pharmacy, pharmaceutical company, and doctor.
Dr. Firlik’s talk, Another Day in the Frontal Lobe, explores how a surgeon thinks about the brain on a day-to-day basis, a perspective quite different than that of other brain specialists, like neurologists and neuroscientists.