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Lynne Lancaster

Generational Expert & Co-Founder of BridgeWorks

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Biography

Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle. Read More >

Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.

Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, a teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the generations concept. She recently edited the new book, Gen Z @ Work (Harper) about the latest entrants into the workplace.

Lynne has received rave reviews for her keynotes from countless companies including 3M, Adventist Health, Best Buy, Chase, Cisco, Disney, General Mills, Johnson & Johnson, MTV, St. Jude Children’s Research Hospital, Sutter Health, Wells Fargo, and VISA, as well as numerous nonprofit and public sector organizations.

In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.

Lynne earned her stripes as a management consultant, coaching executives from major companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota's Carlson School of Management, and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She is currently researching how Baby Boomers are evolving into the next phase of life and careers. Read Less ^

Speaker Videos

Bridging Generations

Who Is Lynne Lancaster

Speaking Reel

Why the Job Market is so Tight

Gen Z; Answer, Please

On Millennials at Work

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Speech Topics

Leading Across The Generational Divide

What makes a great leader and how do the generations view the role of leadership differently? Today, the expectations of leaders are evolving. Read More >

Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you: Read Less ^

Understand who the generations are and how their expectations of leaders have changed
Quantify generational gaps in recruiting, engaging, communicating, and retaining
Increase your effectiveness as a leader by understanding how to engage each generation
Apply hands-on techniques to flex your leadership style

What a Difference a Generation Makes: Bridging The Gaps at Work

This is for anyone who has to work with multiple generations. A good generational mix can make for a highly productive, fulfilling environment. Or it can make you want to tear your hair out! With five generations all vying to make an impact in the workplace, roles are being rewritten and rules are all over the map. This high energy and insightful presentation will update you on the generations in today’s workplace, and how you can collaborate, engage, and communicate with them. Read More >

Whether you are supervising, managing, or are an individual contributor, you will… Read Less ^

Get to know your own generation and how that shapes your views on work
Understand the causes of generational misunderstandings
Identify the generation gaps in your workplace
Connect more effectively with every generation

Recruiting In a Tight Job Market

A strong economy is great for business but tough for recruiting. As the unemployment rate reaches alltime lows in many markets, recruiters are struggling. With so many organizations competing for the same workers, how do you make your message stand out? What are candidates looking for? And what do you need to know about the generations to give you a competitive edge? Lynne Lancaster offers a bird’s eye view of how generational insights and recruiting smarts come together to create winning results. Read More >

With humor, examples and case studies from the trenches her topics include… Read Less ^

Why the talent market is really so tight and what you can do about it
How to take an “out-of-the-box” look at your talent sources
What to do when your boss doesn’t get it
Leveraging value proposition through the eyes of another generation
Who is Gen Z and what will they be like in the job market?

How The Newest Generations are Rocking The Workplace

Millennials make up over 50% of the U.S. workforce and are stepping up to big jobs, yet employers are still struggling to recruit and retain them. Now here comes Generation Z, with their own sets of attitudes and expectations! With the U.S. unemployment rate at an all-time low, it is more important than ever to understand how to recruit, retain and engage the younger generations. It’s time to toss out the stereotypes and get to know who these influential and ambitious cohorts really are. Read More >

Learn: Read Less ^

What makes Millennials unique from other generations
Who is Gen Z and what do we need to know about them
What are the influences that have made Gen Z different from their predecessors
Which industries are role models for recruiting and retaining younger talent—and why
How can Millennials be most effective as they take over management roles

Marketing & Selling to Multiple Generations of Clients & Customers

Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers. Read More >

Lynne will help you: Read Less ^

Identify the generations in your marketplace
Rethink sales and marketing strategies along generational lines
Engage one generation without turning off another
Sell and market more effectively to each generation

The Baby Boomers’ Next Chapter: Evolution or Revolution?

Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “offramp” Baby Boomers desire. Read More >

Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding: Read Less ^

How Baby Boomers are reinventing this phase of life
What are workplace and marketplace trends we can expect to see?
How can we connect with this dynamic generation more effectively?

Testimonials

"I found your presentation to be quite eye-opening, and we have received tremendously positive feedback from those who attended. This message is clearly important for people throughout our organization."

- Executive Team Leader, St. Jude Children’s Research Hospital

"At our national sales meeting, your keynote on how to sell to four generations was exactly what we needed. You took the time to understand our products and services, and the markets we sell to, which made a huge difference!"

- VP of Marketing, Boston Scientific

"In all my years of chairing this conference, I have never had a keynote speaker who did such a thorough job preparing content and ensuring that the remarks were highly relevant to our audience. Your deep research and focus were very evident and much appreciated by me and my leadership team. In addition, I spoke with many clients afterwards and there was an overwhelming positive response to your remarks and presentation style. Many thanks for delivering such a fascinating and well prepared presentation."

- Deloitte Tax

"Your presentation provided terrific insights into the issues involved in managing a multi-generational workforce. And you did it in a way that made people sit up and take notice. Given the tight labor markets in which we operate, your presentation provided valuable tools to help our leaders achieve AEFA’s growth objective.

- American Express

"Your presentation really resonated with employees. All of the respondents to our post-event survey indicated that your presentation helped them better understand multi-generational workforces, with 95 percent saying that they plan to utilize the lessons learned in their interactions with their co-workers."

- Ford Motor Company

"To say your talk resonated with our attendees would certainly be an understatement. Obviously you have an engaging style, but your research definitely presents value-adding content. There is a definite buzz now on campus."

- University of Minnesota

"Your presentation far exceeded our expectations of getting the conference started on the right track. Your information was informative, fun, and entertaining."

- International Public Management Association

"We found you to be thorough, insightful, and witty. The use of multi-media made your presentation entertaining as well as filled with great depth. And it was plain to see that you did your homework! The customization was top-notch."

- Florida Chamber of Commerce