Author, Our Black Year & Founder, Empowerment Experiment
Maggie Anderson and her family made history and dominated headlines as global media covered their year-long stand living exclusively off businesses, professionals, and products from the Black community for an entire year. This first-ever real-life case study in self-help economics was called The Empowerment Experiment (EE). Their experiment resulted in a landmark study conducted by Northwestern University’s Kellogg School of Business. Their stand and study proved how incremental support of these businesses and professionals can rescue the Black community and improve the American economy as a whole. Read More >
TEDx: My Black Year
TEDx: Economic Lifespan of a Dollar
Northwestern University MLK Keynote
The Empowerment Experiment
In 2009, the Andersons - an Ivy league-educated, professional suburban couple with two young daughters - made history when they carried out a public pledge to completely live off black business for an entire year. It was called "The Empowerment Experiment." Via press coverage, the compelling story of the Andersons' stand and sacrifice, and the credibility of the landmark experiment, the family was able to articulate and prove the importance of self-help economics in the black community as well as increase awareness of how the lack of support for black businesses and professionals leads to the social crises that disproportionately impact black families and neighborhoods. Read More >
In this speech, Maggie Anderson shares the lessons learned from her book, Our Black Year, delivering an inspirational and intelligent message about homespun economic empowerment and "conscious consumerism." Her expertise in entrepreneurship, consumerism, economic empowerment, community stewardship, activism, supplier diversity, and self-help economics fuels this fascinating speech. Read Less ^
There are 60 KFC franchises in the Chicago Area and not one of them is black-owned. Companies ranging from fast food chains to Polo Ralph Lauren make enormous amounts of money off the black dollar, yet none of it is divested back to that community by engaging black-owned businesses. While marketing and HR have finally extended their reach to include African Americans - even prominently featuring black individuals in their ad campaigns, for instance - the same is not reciprocated in supply and management. Read More >
Maggie Anderson has become the leader of a self-help economics (or "conscious consumerism") movement that brings together business owners, consumers, corporations, and professional and activist groups to make sure that more quality minority-owned businesses get supported - as stand-alone entities and as suppliers, vendors, and franchises. Conscious consumerism, she explains, is all about supporting businesses that empower struggling communities. In this talk, Anderson rallies conscious consumers and progressive corporations alike to support and grow quality minority businesses in order to put the community's wealth back into its underserved neighborhoods, and explains why this outlook is so important - not just to minority communities, but to America as a whole. Read Less ^
In today's economy, one of the nation's primary goals should be to create more jobs for minority groups disproportionately affected by the financial downturn. In so doing, we would not only begin to bridge the economic gap between white and ethnic communities, but also invest traditionally troubled communities with empowered leaders engaged in the market economy who youth could look up to, instead of turning to drug lords and gang heads for guidance. Read More >
In this speech, Maggie Anderson covers such fascinating and underexplored topics as America's racially divided economy, the lack of supplier diversity in corporate America, economic disenfranchisement of minority groups, buying power vs. business/economic power, and self-help economics in ethnic communities. Specifically, on this last subject, she discusses whether or not it is racist for specific ethnic groups to exclusively support their communities' businesses, and whether public opinion on this matter changes with regard to the black community versus other groups. This message is perfect for college audiences of any color to inspire them to become those leaders who will improve their communities. Read Less ^
First and foremost, Maggie Anderson considers herself a mom - an "everyday mom," she says. But however "everyday" she may be, she found one cause dear to her heart and spurred by a conviction that she could do something about it, created a transnational movement. Read More >
In this inspirational presentation, Anderson urges all women to find their cause. Whether they are mothers, housewives, professionals, or working moms, women should not feel constricted to solely caring for their families or immediate social spheres, but should feel empowered to act for the good of the greater community. After all, the ultimate legacy of The Empowerment Experiment is to prove to individuals from all walks of life that a single person can make a difference, just as Anderson did. This message is perfect for women's groups and college students. Read Less ^
"I was impressed with how professional, thorough, and passionate she was. The membership, sponsors and the public were thoroughly pleased and impressed with Maggie Anderson’s speech."
"Dynamite! …An effective probe into how African-Americans spend so much money that flows so overwhelmingly out of their community."
"Blistering, honest! … A brisk call to action, offering a clear-eyed perspective on how African Americans got to where they are today and what they can do to support black business owners."
"Maggie was AMAZING. Her lecture was fact-filled and inspiring. Our students had great questions, which let me know they were processing what she said. Thanks so much for suggesting her."
"The economic odyssey of the Anderson family is nothing short of heroic. If you care at all about making the American Dream a reality for ALL Americans, you must read this book, and apply the lessons and learnings of The Empowerment Experiment that inspired it."
"Our Black Year is an eye-opening book that should be read by anyone interested in the nation's racial and economic divide."
"Anderson's book successfully illuminates the roadblocks faced by Black business owners and the racial divide that continues to persist in the U.S. economy.... [T]his book will appeal to all those looking for inspiration to effect positive change in their communities."
"Any serious attempt to close the racial wealth gap and build Black American wealth, must leverage the trillion dollars of buying power controlled by the Black American consumer. In Our Black Year, Maggie Anderson offers a clear, cogent and intensely personal view of one family’s journey to do just this. An important book that provides a path for others to follow."
"Thank God for this level of commitment to our Black Community. Our Black Year is an incredible documentation of what we all could do, if we just made up our minds to do it."
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