Founder of New Standard Institute & Author of UNRAVELED
How are people buying differently? More importantly, will your organization be in front of these critical shifts in customer behavior, or will you be left on the outside looking in? Maxine Bédat is a leading authority on the emergence of new customer value, and has built two companies that have helped forge new consumer paths. Read More >
Zady Organic Fashion
Innovating with a Purpose: Brands with Great Stories
Leading a company in this current climate is hard. How do you please shareholders, customers, regulators and attract the next generation of talent who come with a different set of values? In this dynamic presentation, Maxine lays out the issues - jargon free - and shares the very practical steps that business leaders can take to bridge these divides and successfully lead their company today and for the future.
ESG has exploded as a framework in the past five years and is a rapidly evolving space, where it seems that requirements and measurements are constantly changing. Likewise, new laws and legal cases continue to appear. Navigating this new world is not easy, getting it wrong can be nothing short of an existential threat to a company. In this keynote, Maxine explains clearly this new normal and provides a window to upcoming legislation. She then lays out the practical steps the financial community and business leaders can take to stay ahead of the curve and thrive in this evolving environment.
In this globetrotting presentation, Maxine shares her insights traveling around the world following the creation, sale and ultimate destruction of a pair of jeans. Through this journey, Maxine shares the human story of our global economy, how it got this way, it’s heartbreaking toll on the world’s disadvantaged and shares an inspiring vision for a better way and the practical steps to achieve it for individuals, companies or policy makers.
“She was delightful, and won over an audience of cynical executives who feel that nobody from outside of the grocery business can speak to them. She was so well prepared that people crowded her for more than 30 minutes after her speech.”
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