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Soraya  Darabi

Soraya Darabi

Cutting-Edge Digital Entrepreneur 

Biography

Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their “Most Creative People in Business” issue. Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and most recently Zady.com, one of the first online retailers to seamlessly integrate e-commerce, rich media content and social media to deliver a truly dynamic shopping experience. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production. In 2015 Darabi stepped down from her day-to-day position as co-founder of Zady, and has stayed on as a senior adviser. She is a current board member at The Nature Conservancy New York. Read More >

Darabi helps every venture and audience leap past the unknown with cutting-edge, digital business strategies—from the future of digital consumerism to the latest technologies—and how they will impact specific industries. She’s not only ahead of the curve on advancements in technology and business—she knows how to effectively implement them and develop them so that they scale with growth.

Her presentations are delightful learning experiences that bring immediate comfort to audiences. Friendly and enthusiastic, Darabi speaks in easily understandable terms to convey her expertise while she offers insight into how brands and organizations can get noticed in all the right ways.

Darabi’s experience and success in identifying and leveraging the latest digital technologies make her an ideal speaker for brands and organizations of all sizes. Firms who want smooth transitions with the best returns turn to Darabi for assistance in cutting through the clutter of our fast-paced, digital present and future. Those who seek her knowledge become able to effortlessly understand and embrace the changing face of industry, as well as build sustainable growth in the digital world. Read Less ^

Speaker Videos

How to Craft a Modern Digital Strategy

Soraya Darabi: Digital Strategist and Co-Founder of Foodspotting Speaks on Social Media

Foodspotting Smartphone Application

The Social Media Sphere

Winning the Apple App

Social Media Surrounding Tsunami

SAS Institute

Speech Topics

Beyond Bosses: The Future of Work

Today’s workforce is unlike anything that ever preceded it. It is composed of digital natives who expect very different things out of their careers than their parents did. As a trailblazing technologist, trends analyst and venture capital investor in the future of work, Soraya Darabi knows what the new workplace will look like and how the labor force’s next generation views their careers. She also knows what will make both bosses, employees and organizations successful. In this insightful presentation, Darabi takes you into the future of work, examining nomadic workers and other new types of employees that are changing the workplace for the better. She also looks at the importance of business optimism and how labor will continue to transform as the 21st century marches on. This dynamic exploration into the next era of work, workers and workplaces will help you envision what’s next—and truly understand what it will take to thrive and succeed.

How Even the Oldest Companies Can Stay “Young”

Which traits empower one firm to thrive for more than a century while another will wither on the vine after 10 years? Simply put, successful companies stay young—and Soraya Darabi knows their age-defying secrets. Her career has gone full circle from innovating at legacy companies like The New York Times to starting up young firms of her own design to advising the titans. Leveraging this unique perspective, she examines how firms adapt, change, and, ultimately, stay youthful--or don’t. Darabi walks audiences through lessons learned in both young and old companies, blending in cutting edge analysis from her newest role as a venture capital investor in the future of work, design, and wellness. Providing essential information for new and aspiring entrepreneurs, product teams working on the next big idea, CEOs with an eye to the future, and employees looking to get ahead, Darabi tells you how to stay ahead of the curve in a competitive market.

The Future of Wellness

What does it mean to be well in today’s 24/7 world? How does a working mother, a student with a part-time job, an ambitious CEO, or an average worker truly commit to their well-being without compromising their busy work life? Soraya Darabi contends that for too long, we’ve misunderstood the relationship between wellness and success, believing that in order to be successful, we have to sacrifice health (and vice versa). As an analyst and investor in cutting edge wellness companies, Darabi looks at the future of wellness and shares the latest trends, services, products and practices that make balancing health and success more achievable. She also shares how working men and women can unlock the secret to wellness and, in the process, become more successful in both their professional lives and as advocates, citizens, parents, and partners. Darabi will also reveal the hidden truth behind understanding wellness: that there is money to be made in a well-lived life.