Cutting-Edge Digital Entrepreneur
Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their “Most Creative People in Business” issue. Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and most recently Zady.com, one of the first online retailers to seamlessly integrate e-commerce, rich media content and social media to deliver a truly dynamic shopping experience. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production. In 2015 Darabi stepped down from her day-to-day position as co-founder of Zady, and has stayed on as a senior adviser. She is a current board member at The Nature Conservancy New York. Read More >
How to Craft a Modern Digital Strategy
Soraya speaks to INSEAD Business School
Soraya on Mobile Innovation
The Social Media Sphere
Winning the Apple App
Social Media Surrounding Tsunami
Today’s workforce is unlike anything that ever preceded it. It is composed of digital natives who expect very different things out of their careers than their parents did. As a trailblazing technologist, trends analyst and venture capital investor in the future of work, Soraya Darabi knows what the new workplace will look like and how the labor force’s next generation views their careers. She also knows what will make both bosses, employees and organizations successful. In this insightful presentation, Darabi takes you into the future of work, examining nomadic workers and other new types of employees that are changing the workplace for the better. She also looks at the importance of business optimism and how labor will continue to transform as the 21st century marches on. This dynamic exploration into the next era of work, workers and workplaces will help you envision what’s next—and truly understand what it will take to thrive and succeed.
Which traits empower one firm to thrive for more than a century while another will wither on the vine after 10 years? Simply put, successful companies stay young—and Soraya Darabi knows their age-defying secrets. Her career has gone full circle from innovating at legacy companies like The New York Times to starting up young firms of her own design to advising the titans. Leveraging this unique perspective, she examines how firms adapt, change, and, ultimately, stay youthful--or don’t. Darabi walks audiences through lessons learned in both young and old companies, blending in cutting edge analysis from her newest role as a venture capital investor in the future of work, design, and wellness. Providing essential information for new and aspiring entrepreneurs, product teams working on the next big idea, CEOs with an eye to the future, and employees looking to get ahead, Darabi tells you how to stay ahead of the curve in a competitive market.
What does it mean to be well in today’s 24/7 world? How does a working mother, a student with a part-time job, an ambitious CEO, or an average worker truly commit to their well-being without compromising their busy work life? Soraya Darabi contends that for too long, we’ve misunderstood the relationship between wellness and success, believing that in order to be successful, we have to sacrifice health (and vice versa). As an analyst and investor in cutting edge wellness companies, Darabi looks at the future of wellness and shares the latest trends, services, products and practices that make balancing health and success more achievable. She also shares how working men and women can unlock the secret to wellness and, in the process, become more successful in both their professional lives and as advocates, citizens, parents, and partners. Darabi will also reveal the hidden truth behind understanding wellness: that there is money to be made in a well-lived life.
"Soraya exceeded all of my expectations. She addressed all of the concerns that we had on content and then some, and she did a great job of engaging the audience during the Q&A. We actually had to cut the Q&A short, unusual for a keynote. The feedback from those I spoke to was very strong, including from our advisory board. And it was a pleasure to meet her. She's a very dynamic young woman."
"Soraya Darabi was not only an impressive speaker, but she tailored her presentation to us. She was also very approachable and open with students. She pretty much went non-stop for three hours because our students engaged in extended dialogue with her both during the reception and during the luncheon."
"Anyone who wants to understand social media, what makes millennials tick, and the drive to blend entrepreneurship with social impact should rush to hear Soraya Darabi. She weaves a compelling personal narrative with a treasure trove of advice that leaves audiences scampering for more notepad paper. The senior managers at GE left her talk armed with tips and inspired to take action. And I left with a new 'reverse mentor' after I stalked Soraya to keep the conversation going!"
"Please extend our sincere thanks to Soraya for her innovative and inspiring presentation at our annual conference. Her remarks were very thoughtful and right on target with our theme on innovation this year. The audience remained captivated by her knowledge and experience in this area and she brought many thought-provoking ideas to the audience. We received numerous comments on her session and many attendees loved that she challenged our group of educators to ask more innovative and challenging questions of their students. Please thank her for being with us and sharing her important message with the NAIS community."