FW Olin Distinguished Professor of Global Business & Whole Foods Market Research Scholar in Conscious Capitalism
Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Co-chairman of Conscious Capitalism Inc. He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Raj has a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow. Read More >
TEDx: The Healing Organization
TEDx: Reimagining Capitalism with Higher Consciousness
Capitalism has been extraordinarily successful over the past two centuries at raising human living standards, life expectancy and life satisfaction. But the old way is not working any more. The world has changed so much and people have evolved so rapidly that we need to bring a higher level of consciousness to the world of business. Conscious Capitalism is an emerging paradigm that realigns business to the emerging realities of our world. Conscious businesses deliver extraordinary financial performance while creating multiple kinds of positive value for all stakeholders: intellectual, physical, ecological, social, cultural, emotional and even spiritual.
Combining Raj’s work in the book Firms of Endearment with his book Conscious Capitalism, this talk is about the journey towards becoming an endearing and enduring organization. Learn how your company can shed the old, narrow, instrumental view of business and implement a more expansive and deeply fulfilling vision of what business can and should be.
This talk explores how the definition of leadership is evolving rapidly as we change the way we think about business. Conscious leaders are driven by service to the purpose of the business, and deeply care about the well-being of all the people impacted by the business. Conscious leaders possess high levels of emotional intelligence and are spiritually evolved. They are strong individuals with a great capacity for love and care. They possess tremendous moral courage and are able to withstand the constant scrutiny and criticism they face from those who view business in a more traditional and narrow manner. Above all, they view themselves as trustees of the business, seeking to nurture it and safeguard it for future generations, and as stewards of all the lives entrusted to them.
We live in a world of extraordinary pain and suffering. Public confidence in major corporations is at an all-time low. Why? Too many businesses exploit their people and harm their communities for short-term profit. If we are not consciously part of the healing, we are probably part of the hurting. But it doesn't have to be this way. Business can become the primary agent for healing society. This is not about healing businesses; it is about business as healing. Business can take wounded people, broken communities and damaged ecosystems and make them whole again – and businesses that operate in this way will be more successful and profitable over time. I will share stories of such businesses and extract lessons from them.
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