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Rich  Diviney

Rich Diviney

Retired Navy SEAL Officer& Best-Selling Author


Rich Diviney draws upon 20+ years of experience as a Navy SEAL Officer where he completed more than 13 overseas deployments – 11 of which were to Iraq and Afghanistan. Through his career, he has achieved multiple leadership positions – to include the Commanding Officer of a SEAL Team Six Command. Read More >

During his military career, Rich was intimately involved in the world-renowned SEAL selection process, which whittles exceptional candidates down to a small cadre of the most elite optimal performers. But Rich was often surprised by which recruits washed out and which succeeded. Someone could have all the right skills and still fail, while recruits he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren't telling him what he most needed to know: What does it take to be one of the highest-performing teams in the world?

Eventually, he cracked the code. Through years of observation, Rich learned to identify a successful recruit's core Attributes, the innate traits for how a person performs as an individual and as part of a team. As well as understand once you build a high performing team you must understand how to move through stress and uncertainty to become resilient. That same methodology can be used by anyone in their personal or professional lives. Upon retirement in early 2017, Rich started working as a speaker, facilitator, and consultant with the Chapman & Co. Leadership Institute and Simon Sinek Inc. to teach corporate teams how to become a high-performing team.

In 2021, he launched his first book: The Attributes, 25 hidden drivers of optimal performance. He also launched his own consulting business, The Attributes Inc, and developed the revolutionary selection technique, The Attributes Discovery, to help organizations select and assess the right people and form the best teams. Rich resides with his wife and two children in Virginia Beach, VA, USA. Read Less ^

Speaker Videos

Top Performers v. Optimal Performers

Managing Energy

Looking Like a Leader

The Four Elements of Trust

Stepping Towards High Performing Team

Speech Topics

Leading Superheroes: The 5 Secrets to High Performing Teams

  • Learn the difference between "peak" performance and "optimal" performance and why it matters.
  • Unpack trust as the vital factor in maintaining optimal performance, and how to build it.
  • Unlock a critical key of enabling better performance by throwing out the age-old "task organization chart"
  • Recognize that "resilience" is only one sided of the equation and why simply being able to "bounce back" is not enough.
  • Discover the critical mistake of hiring for "top talent" and, instead, focus on hiring and cultivating the right talent.
  • Explore the concept of becoming "Masters of Uncertainty" and why it is critical these days to train for certainty and educate for uncertainty.