Scott Greenberg

Award-Winning Franchise Owner & Business Performance Expert

Scott Greenberg

Award-Winning Franchise Owner & Business Performance Expert

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Biography

Meet Scott Greenberg: one-part business game-changer, one-part motivational leader. Fueled with over 10 years’ experience as a multi-unit, award-winning franchise owner, Scott practically wrote the book on what it takes to transform businesses from average to extraordinary.

Scott delves into the HUMAN factors of business that directly impact how well people work. He helps leaders think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible. He helps them lead more effectively so they can develop their teams into a high-performance workforce. Finally, he helps them serve better and create emotionally satisfying experiences customers remember, talk about, and want to repeat. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skill-set and performance.

Scott will get your group excited about their business goals and help make them a reality. As a sought-after international speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. Scott is the expert organizations call on to boost performance and elevate their business.

Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar, published by Entrepreneur Magazine. He is a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine and Franchise Business Review.

Speaker Videos

The Coaching Cure

Tips to Elevate Your Brand’s Performance

Finding Strength in Stories

Leadership Mindset

Next Level Customer Experience

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Speech Topics

THINK, LEAD, SERVE: How Mindset & Culture Lead to Profit & Performance

In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.

In this engaging, practical keynote program, Scott will show you how to:
THINK like a high performer. Take control of your brain to ensure your mindset is an asset to the organization, not a detriment.

You will learn:

The “Trigger to Trouble” process and how to disrupt it
How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
The dangers of complacency and how to embrace change and continuously improve
How to manage your time to ensure you’re not just active, but proactive
The difference between problem-solving and resilience, why you should utilize both

LEAD in a way that promotes both the skill set and mindset of individual team members while also uniting them into a proud, loyal, and collaborative workforce that genuinely wants the best for the organization and the people it serves.

You will learn:

What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
How to establish the philosophy and rituals that will unite your organization
How to overcome your hiring biases, understand your beliefs about the hiring process, and why you need the discipline to hold out for the right people.
To hire successfully with a Hiring Matrix so you can focus on the things that matter rather than going with your gut or on whether you “like” the candidate
The two types of motivation needed to keep team members engaged

SERVE customers and the community by creating emotionally satisfying experiences that will quickly produce referrals and loyal repeat business.

You will learn:

To move from facilitating transactions to building connections with your customers
Clarify what business you’re really in and get crystal clear on the difference between what the customer receives and how the customer feels
To dispense with the Golden Rule and replace it with a service philosophy that’s much more powerful.
Shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level

You’ve Got This! The Human Factors of RESILIENCE & RESULTS

This uplifting, content-rich program inspires attendees to embrace change, upgrade workplace performance and offers practical takeaways that immediately translate into actionable results.

Scott will teach your organization the three factors that determine outcome in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

Available as a keynote, breakout or half-day session, this customized program is perfect for leadership and management teams, front-line employees and is also a popular choice for all-hands meetings.

Audience members will learn how to:

Navigate more effectively through market change, burn-out and setbacks
Identify the three factors that impact results and focus on the areas where you have the most control
Make smarter business decisions with more strategy, less emotion
Discover the most common mental blockers that sabotage business performance and how to avoid them
Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance
Elevate the individual and group performance of your team

30-Second Leadership: The Simple Coaching Method for Making Employees Great

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

Whether you are a small business owner or a front-runner in a large corporation, if you manage other people, 30-Second Leadership will provide you with immediate, powerful and lasting results.

This program will:

Empower managers with simple, proven steps to engage and INSPIRE their employees
Create a common language among management for evaluating employee performance
Ensure top employees stay great, feel challenged and elevate others
Re-engage employees who may be bored, burnt-out or slipping in performance
Transform front-line employees into leaders who will help you grow your business

This workshop is highly-customized and a perfect follow-up to any of Scott’s keynotes. It is available in a 60-90-minute format, half-day workshops and is a popular addition for executive retreats.

What They GET vs How They FEEL: How to Create Customer Experiences People Remember, Talk About & Want to Repeat

Do you want more transactions and bigger tickets? Do you want to outperform your competition without having to out-advertise them? Are you ready to turn your customers into raving fans?

When you focus less on what customers get and more on how customers feel, every transaction will become a marketing opportunity; make them feel great and they’ll do your marketing for you.

If you’re ready to learn how TOP business operators stay in the winner’s circle, this presentation is for you. Scott gives you powerful tools to create a service culture that grows loyalty and word-of-mouth and translates success into bigger ticket sales. He’ll show you how to replace robotic customer service practices with unforgettable experiences that ensure customers remember you, talk about you and can’t wait to come back.

Discover Scott’s field-tested and award-winning approach that will help you:

Deliver a customer service experience that distinguishes you from the competition
Make EVERY transaction a marketing opportunity that brings customers back
Optimize your digital footprint by improving your online ratings and reviews
Increase ticket average, customer frequency, and word-of-mouth advertising
Apply the “Above/Below Effect” so you can not only build your brand but improve your reputation

NEXT-LEVEL Sales: The Optimized Mindset of High-Performing Sales Reps

The sales process is an emotionally charged experience. When expectations aren’t met, profits drop, clients complain or claims soar, sales agents feel it. These feelings cause sales reps to draw incorrect conclusions, lose trust, and panic. Often, they talk to each other, reinforcing their fears and mistrust of the corporate team.

While sales managers often note how a sales rep’s mindset can directly impact their business execution, rarely is there any meaningful discussion or training around the human factors that so clearly influence performance.

Great sales organizations know they need to go beyond teaching hard skills and also support soft skills training for their agents and employees. This results in higher retention and will produce a system of sales reps who are as confident as they are competent.

NEXT-LEVEL Sales will give your group the encouragement and tools they need to work at a higher level. They’ll learn to look at business circumstances objectively without allowing emotions to cloud judgement and adversely impact sales.

This program will help your sales team:

Boost performance, increase work satisfaction, and grow the company’s brand
Purposely reframe their business concerns with facts that will help grow and profit their business
Understand how great customer service elevates the emotional state of their clients, which in turn, result in bigger sales
Harness the power of logos (facts and features), ethos (credibility) and pathos (emotions), and why all three are critical for agency growth and marketing success
Objectively process information in order to replace assumptions and fears
Move from facilitating transactions to building long-term relationships with clients that increase referrals
Engage the best brain function for optimal results

The Wealthy Franchisee: Game-Changing Steps to Grow Your Business & Become a Wealthier (and Healthier) Franchisee

Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he will share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he will show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and get into your business so you can:

Increase productivity, efficiency and streamline operations
Build MORE WEALTH from the operation you already have
Make smarter business decisions with more strategy and less emotion
Inspire employees and delight customers
Reduce stress, maintain a healthier lifestyle and have more fun running your business.

Testimonials

"Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters).

Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!"

- Batteries Plus Bulbs

Scott, you’re my hero! As I told you in person yesterday, outstanding job on the presentation. I can NOT tell you the number of positive remarks I received all afternoon and all evening last night about your presentation.

‘Incredibly useful!’
‘The perfect blend of high concept thinking, mixed with useful tangible examples.’
‘Exactly what we all need to hear right now.’
‘Best keynote ever … fascinating and something that I can use tomorrow to impact my store’s performance and my crew’s approach to customer service.’

I even had several vendor/non-Golden Chick folks remark about how useful and timely the approach is even outside our industry, and how it is going to impact how they approach their future business approaches. I wanted to say “thank you” again … I know I piled a lot on you in the last week, but your deck and your overall enthusiastic, articulate and approachable presentation was amazing.

- Golden Tree Restaurants LLC

"I wanted to take a moment to thank you for your presentation to our Global Enablement Content and Curriculum team. My whole team agreed that the last year has been extraordinary and difficult. We have been asked, like so many, to do more with less time. Although our team is predominantly remote, the demands of kids, parents, and social isolation have been difficult. In short, we needed a Resiliency Booster Shot.

You delivered.

The team deeply related to your ability to be both vulnerable and hopeful. Many expected ‘another talking head’ and instead they found themselves wrapped into a narrative of practical resiliency which felt both inspiring and actionable. Your rare skill in breaking down components of response capabilities and then bring both logic and emotion together helped bring my team back together in a really tough time.

We look forward to having you back and being that nourishing presence that truly enables us to achieve Healthy High Performance. If we can be an advocate for your capabilities for others, please don’t hesitate to refer us!"

- Salesforce

"We wanted to express our gratitude for you taking the time to speak at the Allstate National Catastrophe Leadership conference. Your dialogue delivered the perfect amount of compassion and energy needed for our meeting.

Your speech integrated perfectly with main topics at the conference. I was extremely impressed on how you did your pre-work (i.e. phone interviews, employee feedback surveys and one-on-one calls with our leaders), to ensure you were prepared to speak to our team. Once the day arrived, your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver.

The immediate feedback from our attendees has been extremely positive. The “heckler” proved to be one of the “Aha” moments of the conference. The personal struggles you shared (your cancer journey) was personal but extremely touching to our leaders. It was a pleasure working with you!"

- Allstate Insurance

"We were delighted to invite Scott to speak recently at our virtual Leadership in Action conference. Having had to pivot to virtual events for this year, we are aware that these can often be more difficult especially when it comes to engaging the audience.

Scott was engaging from start to finish with his presentation and delivered it with energy and precision whilst asking the audience for their participation via the chat feature on the conference platform! Scott speaks passionately and provided some valuable insights for our attendees who had lots of questions by the end of the presentation which Scott was very happy to answer.

Feedback from our delegates since the conference, for Scott, has been great and we will definitely be looking at inviting him to speak for us again in the future."

- British Franchise Association

"Associated Luxury Hotels International recently held a high-end client event focused on mindfulness and intention with an audience of our very best customers in Southern California. We have worked with many speakers in the past and we highly recommend Scott Greenberg. He hit the mark! We were very impressed with Scott’s desire to learn more about our group and how well he customized and diversified his presentation to our audience. The execution was timely, thoughtful and was exactly what we requested. He added humor, a realness, and connection with the audience.

Scott’s front end listening and learning about your objectives allows him to provide a tailored presentation to your needs. Scott was professional, unique, on point and extremely relevant. He made the audience think and many wanted more and inquired about hiring him for future events. We highly recommend Scott Greenberg and appreciate the opportunity we had to work with him."

- ALHI Global Luxury Sales

"I wish to compliment you on the seminar you gave to our managers and employees. The esprit de corps you rejuvenated has infected our company. Many of the recommendations you gave our people have already been put in place. I've seen and overheard apologies being made between coworkers. You can’t help but hear people greeting each other by name. I could go on and on about the changes in our company since your presentation.

The research you did to personalize the presentations was overwhelming. Everyone who heard it knew that the seminars were for EDI and EDI alone. I am extremely pleased that your comments will be used in our employee work environment as well as their personal lives. I was shocked by the amount of employees who came up to me to thank me for hiring you. You have undoubtably helped EDI Express to become a better company. On behalf of my partners, I thank you."

- EDI Express