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Lisa  Ford

Lisa Ford

Customer Service Specialist

Biography

Lisa Ford has over 20 years of experience presenting to businesses, associations and government. She designs content personalized for each audience and the challenges they face. Her presentations focus on customer service, leadership, teamwork and change. Read More >

As the creator of “How to Give Exceptional Customer Service,” the #1 selling business video series in the U.S. for over 3 years, Lisa is best known for her work in the areas of customer service. Her other training videos and audio programs include “Developing a Customer Retention Program” and “Building a Customer Driven Organization: The Manager’s Role and Personal Power.” She has also customized numerous training videos for clients to use in their ongoing education efforts. Her most recent book is Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits

Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association, American Veterinary Medical Association, among dozens of other corporate and association clients.

In 2002, she was inducted into the Speakers Hall of Fame by the National Speakers Association. This is an honor held by less than 240 other speakers over the last 40 years.

She also serves as a Board Member of the College of Arts and Sciences at the University of Tennessee. Read Less ^

Speaker Videos

Leaders Must Lead

Speech Topics

Customer Focused Culture: Why Customer Service is NOT Enough

This is a presentation on why customer service alone will not lead to long term survival. Everyone has read the books, many businesses have pledged fidelity to its customers but few have implemented actions that match their attitude. And most efforts are faint hearted, gimmicky or off the mark. Today’s organization must focus on customer satisfaction and retention with renewed energy. This speech is a combination of content, examples and motivation. The challenge is to get customers to love your products, services and people. Lisa relates statistics, strategies and stories so the audience leaves with skills and the desire to win and keep customers.

Create a Customer Focused Team

Face it--front-line customer service is a tough job. One of the biggest challenges is keeping your team inspired and motivated every day. Learn what works when it comes to inspiring exceptional service and creating loyal customers. This session will cover the environment you must create to encourage a strong, involved team, your role in modeling the right behavior and the strategies to maintain the right service attitude. Other hands-on information includes how to train a staff that's emotionally equipped to handle front-line intensity, what to discuss at team meetings to keep the momentum, and managing today's generation of team members.

Customers as Partners: Build Loyalty & Repeat Business

Customer retention must be a key strategy for your business. Keeping customers means increased profits. This session is about creating partnerships to get customers to love you and to continue to choose you. People will learn why retention is smart business by determining the cost of losing a customer and how to find out why customers leave or love you. Lisa will share strategies on how to build partnerships, create complaint handling systems so you can capture customer complaints, build recover skills, and how to use guarantees to add value. Other ideas include how to empower employees and align the entire organization to focus on retention. This session is packed with tools and examples of what companies are doing to keep their customers.

Exceptional Customer Service

Your employees and their customer service skills may be the only thing that differentiates you from the competition. This seminar is for front-line employees who do the daily demanding job of serving more sophisticated and educated customers. The skills of employees must constantly be updated to meet customer’s expectations. Lisa delivers hands-on techniques that employees can use immediately. The content is combined with examples and humor so employees have a chance to laugh and learn. Audiences will learn - how to calm down an angry customer, listen to uncover customer’s needs, recover from a problem the organization created and win the customer back, handle conflicting needs of customers and keep enthusiasm and an attitude of "customers first" all day. This seminar is based on Lisa’s best-selling video series, "How to Give Exceptional Customer Service".

How to Lead a Team

The competition may be able to copy your products or services, but they cannot copy your team. This session will give you the strategies that will set your team apart from the rest. The ideas covered are: how leaders guide success; what the best organizations do; create trust to gain respect; develop operating agreements to ensure accountability; and get the team to make their own decisions. Lisa will also cover the characteristics of a successful team member and how to reward and recognize each team member to keep the motivation high and the team on track.

Everyday Excellence

The best way to survive in today’s fast moving and changing workplace is to be better and smarter every day. You must examine what value you add to the organization and your team. This session covers how individuals must make a difference and increase their results daily. People will learn to understand and love change, take risks and action to make things happen. Lisa shares questions to identify what value you add and create an action plan to increase your value. You will also hear how to create your own luck and success and maintain an attitude of energy and enthusiasm. Today’s world is one where everyone must accept that we are all "self-employed". Lisa will give people a chance to laugh and learn while accepting the new reality.

Change Works

Everyone is aware of the pressures of this fast changing world. Some people are able to adapt a little faster and easier to this new environment. Learning the right strategies and attitudes can help the individual and organization embrace change successfully. This speech will help people understand their fears around change, why resistance exists and how to overcome it. The strategies covered are common sense ones that encourage people to take responsibility to make change work. This presentation will also discuss how to get staff to make needed changes. The goal is for the audience to understand that flexibility and adaptability are key success strategies for the future of their career and the organization.

Creating Franchise Success: Grow Your Business, Develop Leaders, Keep Your Customers Loyal

Lisa has formed a partnership with Desi Williamson a successful franchise owner (He was the first franchise owner in Dickey’s BBQ history to open 3 successful locations in 18 months.) This inspiring “duo” provides critical skills, strategies, and solutions to achieve results and grow your business. They both know there’s not a job too small or difficult for a franchisee determined to succeed. Audiences will experience extraordinary value-added energy created by the unique combination of each speaker’s expertise, exceptional leadership and exceptional customer service. Read More >

Keynote Overview: Read Less ^

  • Ignite purpose, passion and power in your business
  • Hire, train and develop the right people
  • How to create synergy between the parent company and the franchisee
  • Gain buy-in to new processes and create change
  • Daily strategies required to create a memorable customer experience
  • Ask the tough questions to grow your business and innovate
  • Execute the fundamentals daily