Whether it’s reviving a nostalgic brand like Stuckey’s or reinventing your business or your personal brand, Stephanie will share stories from her upcoming memoir, UnStuck: Revival of an American Icon, that will provide insights and tips to anyone looking to add new energy to their lives. Stephanie had no entrepreneurial experience prior to taking over her family's business and saving it from ruin. How does she do it? She embraces her weaknesses as opportunities to learn, and she celebrates her strengths. She treats every day as an adventure in which the unexpected is likely to happen. And she gets up at 5 a.m. every morning and follows her grandfather's and father's ideals: Work hard, be fair, and have fun.

Stephanie shares her journey of transitioning from an environmental advocate (7 term state legislator and former Director of Sustainability for the City of Atlanta) to running her family’s roadside business and candy plant. Hear stories about having to pivot from being a green advocate to managing a manufacturing operation, all while trying to be profitable and true to her values of protecting our environment.

Stephanie's grandfather built Stuckey's into an empire — a roadside oasis that redefined America. How did he do it? What lessons can we learn from W.S. Stuckey that can be applied today? Stephanie finds wisdom in the past to define her future and how she runs Stuckey's.

With no entrepreneurial experience, but plenty of creativity and a knack for telling a good story, Stephanie is redefining the traditional template of the CEO. She'll talk about embracing her inner creative to see Stuckey's in a different way — one that is leading to renewed excitement about the brand.