Sylvie di Giusto
Chief of Staff for the Chief Human Resources Officer of Europe’s Largest Tourism & Retail Group
Sylvie di Giusto
Chief of Staff for the Chief Human Resources Officer of Europe’s Largest Tourism & Retail Group
Biography
International keynote speaker, Sylvie di Giusto, brings her expertise from a successful corporate career in Europe to every presentation. Formerly the head of a management academy and innovation hub, she developed innovative programs for high-end education with never-before-used training methods. As the Chief of Staff for the Chief Human Resources Officer of Europe’s largest tourism and retail group, Sylvie also coordinated all group-wide human resources teams and activities. Prior to that, at a consultancy firm, she implemented online and in-person training and development initiatives for Fortune 100 companies. Well versed in the study of social and cultural norms, personal beliefs and values, as well as cognitive biases and thought patterns, her 20 years in learning and development leaves a deep understanding into how ‘The Power of Choice’ impacts an organization’s sales, leadership and growth.
Now, extraordinary leaders and professionals at many of the most respected organizations and associations in the world—from American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Air Force—trust Sylvie to help them make the right decisions that grow their brands and bottom lines. Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioral, verbal, digital, and social intelligence—Sylvie gives her audiences ‘The Power of Choice’ a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes.
She is the author of The Image of Leadership, Discover Your Fair Advantage and the upcoming Make Me Feel Important, in which she leads you deep into the customer experience and shows you how to make every interaction count. Sylvie takes your organization on an entertaining, spectacular, and thought-provoking journey through the brain, the mind, and from the unconscious to the conscious—and ultimately to the heights of personal, professional and organizational success.
Speaker Videos
Sylvie Di Giusto - The Power of Choice Promo
The Power of Choice, 7 Minute Excerpt
The Power of Choice - Testimonial
Speech Topics
The Power of Choice
This immersive keynote harnesses your competitive advantage, catapults your sales revenue, and accelerates connections.
Ever had one of those “shoulda, woulda, coulda” moments after a crucial interaction with a team member or client, knowing you missed the chance to make a lasting impact? Sylvie delves into the profound power of intentional choices and their ability to shape outcomes in leadership and client relationships.
Intentional choices are the cornerstone of leadership excellence, guiding team interactions with clarity and purpose, or they define client-centric approaches that build trust, foster loyalty, and drive impactful results. However, too often, we operate on autopilot, unaware of the profound influence our choices have on relationships, reputations, and results. The Power of Choice challenges this status quo, revealing how intentional decisions can transform outcomes and unlock untapped potential for personal, professional, and organizational success.
During a transformative journey through the mind—from the unconscious to the conscious—grounded in behavioral psychology and enriched by decades of corporate experience, this keynote reveals how intentional choices in visual, behavioral, communicational, digital, and social interactions shape success and unlock untapped potential.
The Power of Choice offers an important reminder: excellence isn’t about doing more or changing who you are—it’s about choosing better. With every interaction, even the smallest micro-choice holds the potential to create a meaningful macro-impact.
ROI & Key Outcomes:
- Intentionality: the power of intentional choices in shaping personal and organizational growth.
- Self Awareness: how your choices in the five cornerstones enhances your success.
- Emotional Intelligence: how to harness the five cornerstones of intelligence.
- Impact: how making intentional choices benefits you as a professional and contributes to organizational excellence.
- Empowerment: how to make intentional choices, overcome self-doubt, and take control of your professional journey.
Forever Human
How do we stay human in a world increasingly run by machines?
Sylvie explores this essential question, challenging leaders and professionals to embrace the human element as their most valuable resource in a technology-driven future.
As automation, artificial intelligence, mixed realities, robotics, and other cutting-edge advancements revolutionize workplaces and client interactions, human behavior itself is undergoing profound changes. How we communicate, build trust, and engage with one another is shifting rapidly. Employees and clients alike will approach their interactions differently—more informed, more selective, and more reliant, but also less patient, less accountable, and less focused to mediate their decisions. The question isn’t just how to maintain human connection but how to adapt and lead in this new dynamic.
The future belongs to those who can balance technological innovation with the enduring power of human connection. Leaders and professionals who understand and anticipate these changes can create workplaces that embrace innovation while fostering meaningful relationships.
You Have 7 Seconds. Make Them Count!
How much of your success with clients depends on your product or service- the features, data, facts, and figures? And how much depends on you, the human being, interacting with that client? Probably more than you might think. Sylvie unpacks the seemingly fleeting micro-moments that can shape trust, build loyalty, and influence decisions - moments that are often overlooked but hold the power to define the outcome of every client relationship.
Clients make snap decisions. Should they hire us, trust us, buy something from us, or buy into us? It just takes a blink of an eye, and like it or not, you’re going to be judged. And while we may wish to believe that their decisions are based on logic and reason, most often, they are anything but rational. Instead, they are deeply influenced by unconscious beliefs and hidden drivers that shape how they perceive and respond to us - humans.
This may seem unfair, but it’s also an opportunity to take control of the narrative and showcase your best self - from the very first interaction to the lasting impression you leave behind. Recognizing and understanding these forces is the key to turning quick judgments into enduring trust, loyalty, and influence.
This keynote offers an insightful journey through the entire customer experience journey, uncovering how seemingly fleeting micro-moments - at every touchpoint - can have a profound macro impact. From first impressions that set the tone to lasting impressions that solidify relationships, Sylvie highlights how these pivotal moments define trust, strengthen connections, and drive business outcomes.
ROI & Key Outcomes:
- Insight into what your first impression communicates about your personality, values, and beliefs - how to align your personal brand with your professional goals and corporate brand.
- How first impressions can shape customers’ perceptions of your organization - how to create a consistent and positive image in all customer-facing interactions.
- Identify and overcome unconscious biases in your personal and professional relationships - how to build stronger connections with customers, vendors, managers, or colleagues.
- A deep understanding of the psychology of first impressions and their impact on personal and professional relationships, including how to leverage emotional intelligence to make positive and lasting impressions.