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Sam  Richter

Sam Richter

Founder & CEO of SBR Worldwide/Know More


Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands. Read More >

Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.

The National Speakers Association inducted Sam into the National Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers. He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, a Top Sales Coach by the Coach Foundation, and he is also a member of the Minnesota Speakers Hall of Fame.

Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

In addition to speaking and writing, Sam created numerous AI-powered technologies including one of the world's top prospecting/sales meeting preparation resources, the Business / Sales Intel Engines, a library of online intel tools at YouGotIntel, the Recruiting Search Engine, the veteran search engine YouGotHeroes, the financial advisor Find5500.ai program, the email list building resourceRelevate.ai, and the SearchLink.ai family of custom enterprise business, sales, and competitive intelligence search applications.

Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and he has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.

For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launch and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.

He has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry" - for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" and a past finalist for Inc. Magazine's Entrepreneur of the Year.

Sam serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform. He is also an advisor and partner at numerous technology, big-data, and sales organizations.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas, and in Corporate Boards of Director Ethical Leadership from Saint Mary's University.

Sam lives in Minnetonka, Minnesota with his wife and two children. He enjoys mentoring individuals in his community and volunteering his time working with non-profit organizations, including Mental Health Navigators​, a national non-profit online community support and resource group helping parents of children experiencing mental health issues, where Sam built the nationally renowned Mental Health Resource Search Engine. Read Less ^

Speaker Videos

Sam Richter Keynote and Workshop Testimonials

Modern Connections

The Convergence of Marketing and Sales - Suspects, Prospects, Intel

Sales Keynote and Customer Relationship Program | Sam Richter

Speech Topics

Get the Meeting No One Else Can: Intel Secrets to Find the Right Person, at the Right Time, with the Right Message

In today's world, it's no longer enough to be interesting. To succeed in sales, you must be interested. What's important to the other person? How can you hyper-personalize your message so it gets noticed? When you know more, you'll find the right opportunities, at the right time, with the right message to get meetings with decision makers that others only dream about. In this dynamic program, you will discover... Read More >

  • A mathematically proven formula for revenue growth that reveals your best prospect companies, decision makers, contact information, and ways to connect that generates positive responses.
  • Jaw-dropping tactics for finding online information in ways that 99% never thought possible, using the tools you already use every day (and some new ones you never knew existed - all free!).
  • Techniques to identify opportunities using sales trigger events and powerful introductions, so you're calling on prospects who most likely need your product or solution, right now.
  • How to transform the "R" in CRM into Relevance, to get past gatekeepers, make a great impression, gain permission to ask challenging questions, and provide long-term value.

Each program is customized using your real-world prospects as examples. This high energy, motivating, incredibly high content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance.

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^

Get the Meeting Part II (Advanced): Even More Web Search Secrets for Finding Sales Opportunities & Getting Meetings with Decision Makers

In the Part I, you learned sales intelligence strategies and tactics to find more opportunities and get meetings with decision makers most never dreamed possible. In this perfect workshop complement, you’ll discover best practices for advanced intel gathering and communication including… Read More >

  • Advanced web search secrets (that most pros don't even know) for finding existing lead lists, membership directories, competitor proposals, price lists, past and current RFPs, and more.
  • Best practice techniques for leveraging information and effective prospecting via email, social media / LinkedIn, and live sales calls (includes the best-practice script library).
  • Intel tactics and resources that reveal hidden information - in legal and ethical ways - that help you discover more opportunities and ways to increase your credibility and value.
  • Ways to use the custom Intel Resources that all attendees receive to find the right prospects, at the right time, and ensure relevancy in every sales call (taught through a live, interactive demo).

When you know more about your prospects and clients, their issues, their goals, their industries, and their (and your) competitors, you gain the edge in every sales call, every meeting, every proposal, and every negotiation – every time.

NOTE: Recommended for a post-keynote workshop live at a conference, or virtually as a follow-up. Read Less ^

Embrace It: ChatGPT, AI & Your Future: Transform Your Business, Your Communications, Your Job & Your Life

Artificial intelligence (AI) and machine learning is nothing new. However, with the introduction of ChatGPT and other language model programs, for the first time in history, everyone has equal access to the knowledge and advanced technology that will transform business, communications, jobs, and our everyday lives. In this dynamic presentation, you will discover… Read More >

  • In an easy-to-understand way, what is AI, ChatGPT, Bard, and other language model technologies, how they work, and how embracing them can give you a competitive advantage.​
  • What are the tactical applications to improve communications, sales, customer support, research, and operations allowing you to spend more time executing strategy and providing customer value.
  • A demonstration of AI-powered tools and the current best resources that you can immediately implement to broaden your knowledge and improve your daily work and life.
  • The real-time ethical considerations, personal moral challenges, and decisions business leaders will face in this "making it up as we go along" rapidly changing world.

Featuring examples customized to the audience - whether you're an expert or someone who lacks confidence regarding new technologies - this motivating, humorous, high content and high learning program will leave you excited about your new AI-powered digitally transformed future.

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^

Every YES Begins With a KNOW: Intel Secrets for Building Strong Relationships Based on Care Abouts

Whether it's an existing client, new customer, or even a supplier, people do business with people who they like and trust. How strong can your business relationships be if you understood others better? What relevant experiences can you share? How much more value could you provide? People are amazingly passionate about themselves and what they care about. In this program you will discover... Read More >

  • Jaw-dropping techniques for uncovering information that provides insight into the other person's motivations, so the first words in every communication is what is important to them.
  • Tips and tricks for using online information as business and relationship "intelligence agents" - learn more about the other person and what they care about so in every interaction, you're building a meaningful and authentic connection (without seeming like a stalker).
  • How to learn what's going on inside an organization so you can build more internal relationships (in case your core contact leaves), ensure extreme relevance, and generate powerful introductions.
  • How to use information to differentiate from others, tailor offerings, and provide hyper-personalized and customized value in your communications and even solutions.

It doesn’t matter if you have limited technical ability or if you grew up using the Internet, you will leave with new ideas that you and your team will immediately put to use. This high energy, motivating, incredibly high content presentation features attendee's real prospects and clients as examples and has a huge "WOW" factor – you will be shocked at what you don't know (but soon will).

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^

Don't Steal the Cheesecake: Is Your Digital Footprint Costing You Business Opportunities & Meetings?

In today's "everything is online" world, people pass judgement and form opinions about you before ever even meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived, FOREVER! Meaning everything you do online impacts your personal brand, and even your company brand. In "Don't Steal the Cheesecake" you will discover... Read More >

  • The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.
  • The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."
  • The "Five Laws of Digital Reputation Management" along with simple, common sense ideas that will align your character and reputation, ensuring consistency across your personal brand.
  • Inside secrets on how to leverage ChatGPT, social media, and other online resources to manage your digital presence (for non-technical people) so when others search for information on you, there is some control on what they find.

This thought provoking, super entertaining, and somewhat scary program features actual attendees as examples (in positive ways) and will provide you with very practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^

Is Your Business Consultant Some Yahoo Named Google? Get the Right Information, the First Time, Every Time

On average, each person in your office spends two+ hours each day looking for information? At an opportunity cost of $50 per hour, that's almost $20,000 per year per employee wasted. How valuable would it be if you and your team could cut searching time in half? How effective would your plans, strategies, and even relationships be if you had the right information, the first time, every time? In this dynamic presentation, you will discover… Read More >

  • Web search secrets that you never thought possible for finding industry information, company data, market opportunities, and even details about individuals.
  • How to use search engines in ways that 99% of the planet has no clue how to do - tips and tricks that will even work while searching for emails and files on your computer.
  • The "Invisible Web" – the 95% of the business Internet not easily found via search engines that holds a wealth of incredible information including free access to expensive subscription databases.
  • Techniques for using online information to build strong business relationships, have the upper hand in negotiations, generate powerful introductions, and grow your business.

Whether you're someone with advanced computer skills or someone who is intimidated by technology, you will be shocked (and maybe even a bit scared) at what's available online, and how easy it is to access. This incredibly high-energy, visually immersive, features actual attendees as examples (in positive ways) and super-entertaining stories has immediate take-home value and is certain to be the talk of any conference or meeting.

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^

You Just "Friended" a Thief: Simple Ways to Protect Your Data, Your Client's Data & Ultimately Your Business

It's amazing the amount of information available about people and companies that can be found online and in an office. Unfortunately, what you share in a digital format and on paper can, and oftentimes will, be used against you. It's shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft - in ways you might not think about. In this jaw-dropping presentation, you will discover… Read More >

  • How to find the information that is available about you, your family, and your business that others have shared in a digital format, and what you can do to protect yourself.
  • How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account.
  • How the biggest risk to your and your clients' data is probably not an online hacker, rather, it's most likely sitting in your office right now.
  • Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft.

This eye-opening, high-energy, entertaining program features actual attendees as examples (in positive ways) and will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference.

Attendees receive custom Intel Resources making it easy to implement what was learned. Read Less ^