ABC to Premiere Sitcom "Alex, Inc." Based on the Life of APB's Alex Blumberg
19 Mar 2018
On March 28th, ABC will be premiering the new sitcom Alex, Inc. based on the life of award-winning radio journalist and APB speaker Alex Blumberg. The co-founder and CEO of Gimlet Media, Blumberg is also the host of the hit documentary podcast Startup, which served as the inspiration for Alex, Inc. The show follows the titular character Alex (played by Zach Braff), who is a father in his mid-thirties that decides to quit his job and start a business of his own.
An award-winning journalist turned entrepreneur, Blumberg touches on everything from audio storytelling and the phenomenal resurgence of podcasts to leadership and creativity in business.