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APB Speaker Susan McPherson’s Book Makes Fortune Magazine’s 2021 ‘Best’ List

30 Jul 2021

APB Speaker Susan McPherson’s Book Makes Fortune Magazine’s 2021 ‘Best’ List

Fortune magazine recently announced “The Best Books of 2021—So Far” and it includes APB Speaker Susan McPherson’s new work. The Lost Art of Connecting: The Gather, Ask, Do, Method For Building Meaningful Business Relationships (McGraw-Hill) was nominated to be on the list by Ellen McGirt, Senior Editor at Fortune. “In this delightful book, McPherson explains not just how to infuse your interactions with trust and purpose, but why it matters, now more than ever,” McGirt writes. 

In the book, McPherson makes the case for connecting on a human level and building authentic relationships beyond securing a new job or a new investor for your next big idea. It includes helpful tips and useful advice on making the most of three steps: gathering opportunities, asking for help and taking newly formed relationships deeper. It includes McPherson’s own experience as a renowned “serial connector,” as well as the real-life success stories of friends and clients. 

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Tiffany Dufu, founder and CEO, The Cru, and author of Drop the Ball, recommends that every aspiring entrepreneur read the book. "Susan's insights on the power of listening, building trust and connecting to your higher purpose aren't just necessary for deepening your network,” Dufu says. They're keys to building an enduring business and creating massive social impact.” 

McPherson is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. Susan invests in, and advises women-led technology start-ups, including: iFundWomen, Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. 

“To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and more than just a means to an end,” McPherson says. “We need to tap into our humanity and learn to be more intentional and authentic.” 

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