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Anat  Baron

Anat Baron

Tech Entrepreneur/Brand Builder/Former Head of Mike’s Hard Lemonade

Biography

Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver and rule-breaking trendsetter, Baron shares expertise gained in a wide range of industries to help your organization reset thinking, embrace change and overcome obstacles. Read More >

Through engaging and often humorous storytelling, Baron brings her thought-provoking insights to a breadth of topics: building brands, getting attention in an ADD world, the new empowered consumer, the experience economy, succeeding in a man’s world, disruption and more. Known for getting excited about client businesses and reinvigorating their brands, she creates presentations that mirror your objectives, take on your organization’s challenges, and leave audiences informed and inspired.

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

Driving Baron’s success as a business leader, speaker, and lifelong learner is her strong belief that organizations and individuals should thrive on change rather than fear it. She infuses this inspiring point of view into every presentation — motivating audiences to take charge and galvanizing them into action. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world. Read Less ^

Speaker Videos

Disrupt or Die

Winning the Battle for Attention

Staying Relevant in an Ever-Changing World

The Empowered Consumer

Speech Topics

Staying Relevant in an Ever-Changing World

The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today: 1) technology adoption, 2) the new consumer, 3) the multigenerational workplace, 4) the battle for attention and 5) disruption everywhere and provides strategies for adapting to this new world by creating a point of difference and keeping customers and employees engaged. With a call to redefine innovation from the inside out, transform the customer experience, and focus on engagement and collaboration, Anat Baron provides an action plan for embracing change and remaining forever relevant.

Disrupt or Die: A Wake Up Call

Disruptive companies insert themselves into established markets, posing a viable threat to incumbents. Just look at how Amazon disrupted retail, how Netflix disrupted entertainment and how Uber disrupted transportation. All in the past 20 years! How will your organization thrive in a world where technology has challenged the status quo by enabling new business models? Or where consumers are demanding more authenticity and transparency? Anat Baron delivers the wake up call you’ve been waiting for — and provides actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by mastering innovation, collaboration and community. This thought-provoking and informative presentation will give you strategies to bridge the gap and succeed as we race toward 2020 and beyond.

Winning the Battle for Attention

Welcome to the Attention Economy. Every day, 4.6 billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Anat Baron shows you how to excel at capturing customer attention and trust by delivering the right content, in the right dose, at the right moment, using the right information on the right platform. She also highlights the enormous opportunity to create an emotional connection through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, innovation and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it.

The Empowered Consumer

You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in control. Consumers are in charge — and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. And they aren’t just looking for products and services to buy — they’re seeking meaningful experiences and relationships over transactions. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and have the agile leadership and transparency it takes to react in real time.

Owning Your Superpower

We may be living in a man's world but the times they are changing. While only 32 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and succeeding in industries that were once taboo for women. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men do. In turn, they provide different perspectives, opinions, and strategic thinking. Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, beer, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it's time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table.

Connect with Anat Baron