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Anat  Baron

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade


Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

As a solution-oriented keynote speaker who offers fresh perspectives on the big ideas and important questions shaping our future, Anat inspires your audience to think bigger and take action. She builds each of her dynamic and informative talks by investing time with key members of your organization and understanding your audience and the most important issues they face. The result is an insightful and engaging presentation that sparks conversation, creates meaningful change, and has lasting impact. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world.

For even more detail (and potential TMI), visit Anat Baron’s speaker site and personal site. Read Less ^

Speaker Videos

Staying Relevant in an Ever-Changing World

Disrupt or Die

The Empowered Consumer

How Businesses Can Stay Relevant

Living in Fast Forward

Winning the Battle for Attention

Speech Topics

Staying Relevant in an Ever Changing World

The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today: (1) technology adoption, (2) the empowered consumer, (3) distributed everything, (4) the battle for attention, and (5) disruption everywhere. Anat provides strategies for adapting to this new world by creating a “point of difference” and keeping customers and employees engaged. With a call to redefine innovation, transform the customer experience, and focus on engagement and collaboration, she provides an action plan for embracing change and remaining relevant (for now).

The Empowered Consumer

You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and build the agile leadership and transparency it takes to react in real time.

Living in Fast Forward: Navigating the High Speed World of Human + Machine

Change comes slowly and then all at once. Artificial Intelligence is predicted to create a dystopian nightmare where machines make humans irrelevant; however, Anat Baron believes we should be looking at increasing Human-AI collaboration. To succeed in today’s complex world, companies must be able to connect, predict and adapt in real time for their customers’ benefit. In order to do so, they are increasingly dependent on machines. In this presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace automation technology that is combined with human decision-making. Her talk will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual customer interaction.

Making Lemonade: Creating a New Path Forward When the Chips Are Down

In today’s fast-paced world, even the best plans can unravel in an instant. Anat Baron knows first hand that adversity can strike when you least expect it. She believes that our defining moments happen when life goes off course. Whether dealing with the aftermath of a debilitating accident, a setback after a world altering event, or multiple #MeToo incidents, she shares how making lemonade is about the choices you make when life moves in an unexpected direction. In this compelling and inspirational keynote presentation, Anat Baron will show you how unforeseen twists and turns can be turned into opportunities for growth.