Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade
Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >
The Future is Already Here
Living in Fast Forward
The Attention Economy
The Empowered Customer
The past few years have taught us that life can change in an instant. We learned that we can adapt to changing circumstances thanks to the technology tools that keep us connected. But are we ready for the exponential changes heading our way? After all, Artificial intelligence (AI), robots, biotech, and digital media, are already transforming work, culture, and our social lives. And what about Web3 and its potential impact? Read More >
In her interactive presentation, futurist and consumer expert Anat Baron will focus on the intersection between technology, the new consumer, the multi-generational workplace, and the constant disruption around us. She will discuss the challenges and opportunities impacting our professional and personal lives and show you what success looks like in a fast moving, hyper connected digital first world. All the while, making the case that our humanity will matter more than ever as technology becomes a ubiquitous part of our daily existence. Read Less ^
In order to win the war for talent, organizations must be flexible so they can attract, engage, and retain employees. As work gets re-imagined in our unpredictable world, this goes beyond compensation, benefits and perks. Not only do employees want flexibility relating to where they work, many want to do work that matters and to align their personal values with their organization’s beliefs. They want to feel like they belong. Read More >
In her interactive presentation, Anat Baron will propose that organizations build cross functional bridges and embrace the coming onslaught of technological advances that will continue to impact the workforce. She will describe the strategies and changes she has implemented in her corporate and start-up career, running onsite, hybrid and remote teams. Anat will discuss why culture is key in this age of authenticity and transparency, where the line between employees and customers continues to blur. Read Less ^
“I want what I want, when, where and how I want it” is the motto of our times. The Internet has pushed aside many gatekeepers and allowed anyone with a computer or mobile device and connectivity to open a store (Etsy, Shopify), create content (YouTube, TikTok, podcasts), publish articles and books (Medium, Amazon) and has created unicorns like Uber and Airbnb who disintermediated taxis and hotels. These changes have transformed how consumers interact with brands and products. Going forward, ask yourself: how do you stay relevant in this fast-moving world? How can you build loyalty when there are so many options? What value can you continue to deliver so that your organization isn’t left behind? Read More >
In her engaging and interactive keynote, futurist and consumer expert Anat Baron will provide context for this accelerating trend and discuss strategies to ensure that your organization continues to deliver value both online and in-person by focusing on relationships instead of solely on transactions. Read Less ^
Let’s face it, the numbers alone are depressing. Only 41 of the Fortune 500 are currently run by female CEOs and female founders secured only 2% of venture capital in the U.S. last year. Yet, women are now the dominant force in small business ownership and are succeeding in industries that were once taboo. Because women have different sets of life and work experiences than men, they are able to provide their employer, team members and customers with diverse perspectives, opinions, and strategic thinking. Read More >
In her keynote presentation, Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. In every role, she was the only woman at the table and often, the first. Anat shares the key leadership traits that helped her break the barriers to help other women harness their superpower and claim their seat at the table. Read Less ^
“Working with Anat Baron was one of the best decisions we made for our conference. Anat was not only a fantastic speaker to work with but a vibrant energy that truly enhanced the experience of all our attendees. She worked with us closely to craft a presentation that fit the theme of our conference and was a joy to spend time with. The team at APB was fantastic with communication throughout the process of booking Anat and they were always eager to answer any questions we had. I highly recommend working with both APB and Anat Baron.”
“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”
“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”
"You are da bomb! Great job, we received rave reviews. Thank you for helping make our National Meeting memorable."
“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”
“I must say Anat blew the doors off one of our top large conferences. She had them thinking, laughing, and engaging.”
“Anat’s ability to bring her witty humor to the lightening speed marketplace changes and how we are responding to them, is truly one of a kind…Most exciting however, is seeing how Anat’s message has been the catalyst for people to create meaningful changes to stay relevant!”
“We just wanted to thank you again for your wonderful talk this morning. The team really enjoyed it and came away with a lot of insights. You were exactly the spark we were looking for.”
“Your keynote speech during the World Chambers Competition Awards Ceremony greatly contributed to the success of this event and stimulated great discussion later on during our statutory meetings.”
“Wanted to let you know how amazing Anat was! Our audience loved her!!“
“Thanks for a wonderful presentation. You educated and challenged the AHOU members to recognize the speed of change around us, the value of being connected in today’s world, and how to value the talents and contributions from our Millennial colleagues and customers.”
"Anat did a very, very well-received presentation. She received rave reviews, pointing out the relevance of her topic, her keen sense of humor and her ability to engage the audience. No one left early which is a testament to her ability to keep everyone interested."
“Thanks for ensuring this year’s CLC was a success! Anat's presentation went off without a hitch and our attendees loved her. Many, many thanks for helping us inspire change and support the efforts of our network around the world!”
"I just wanted to let you know that I’ve only heard shining reviews for your keynote presentation! Great takeaways, good humor, and amazing stage presence."
"The Marketing Symposium was a great success and people really enjoyed hearing from Anat. One student just said that it was exactly what she needed after a long day of mock interviews."
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