Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade

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Biography

Anat Baron knows what’s coming next and what you should do about it. After three+ decades leading major organizations through periods of internal upheaval, intense competition, and market disruption, she has perfected the art of identifying, staying ahead of and shaping trends. This skill set is further informed by her global background, passion for creative innovation, natural storytelling ability – and sense of humor. Now, a sought-after futurist and strategic advisor, she helps business leaders drive innovation, create trends and leverage technological disruption.

Anat is currently the Founder and CEO of StashWall, a technology startup, and she is perhaps best known as the chief executive behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200+ million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol.

Anat has intentionally tested new industries, chasing her passion for creative innovation, meaningful stories and the bleeding edge of technological innovations. This led her from her early work with well-known hotel brands like Four Seasons, Holiday Inn and Radisson, to her years as a Hollywood executive and producer, through to her beverage industry career. Anat wrote, produced, and directed Beer Wars, an award-winning documentary film that examines the changing face of the beer industry as a metaphor for exploring capitalism and free enterprise in 21st century America.

Her breadth of experience and passion for new ideas has enabled her to understand when a trend is a trend or when it is actual disruption. From her childhood obsession with the Jetsons and Star Trek to her forays into AI and automation, she’s forever determining what’s real and what’s next, which enables her to guide businesses advising them on how to improve systems and the customer experience at every turn.

Anat’s insights have been featured in 500+ TV, radio/podcast, print and online press outlets, including CNN, Fox News, CBS, ABC, NBC, WB, NPR, Inc., Entrepreneur, New York Post, and Los Angeles Times.

Anat Baron brings an exceptional blend of business acumen, creative vision, and storytelling to her keynotes. Her powerful interactive multimedia presentations contextualize the latest trends, explore business opportunities and teach leaders how to think as catalysts for change.

Speaker Videos

Anat Baron Speaker Showreel

Human + AI World

Demystifying AI

A.I. is Here to Stay

Disruption in the Age of A.I.

The Elephant in the Room

Moments of Truth

The Future of Work

The Empowered Customer

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Speech Topics

THE FUTURE IS CLOSER THAN WE THINK: Thriving in an Exponential World

We are standing on the cusp of the most transformative events in our lifetimes. The advances in AI will usher in a new era that will impact every part of our lives. AI's ability to process vast amounts of data and learn from it in real-time offers unprecedented opportunities for innovation, efficiency, and competitiveness. It will revolutionize industries by automating complex tasks, enhancing decision-making processes, and inspiring new systems and business models. Generative AI, AI Agents and Robots are just the beginning.

Futurist Anat Baron will not only provide valuable insights into the latest technology tools and trends but will address the challenges we will face as AI systems become more autonomous, specifically, privacy, security, and human agency. She will share her belief that by embracing AI with foresight, we can create a future characterized by agility, resilience, and progress.

In this keynote, she will present compelling examples and analysis, to illustrate how businesses can harness AI to gain a competitive edge, improve productivity, and drive sustainable growth. All the while ensuring that technological progress aligns with human values and societal needs. Ultimately, Anat will encourage attendees to embrace the opportunities that AI brings to thrive in this new era.

The HUMAN + AI EQUATION: A Framework for Collaboration

The integration of artificial intelligence (AI) with human expertise is reshaping the boundaries of what is possible. Futurist Anat Baron explores the potential of the Human + AI equation in harnessing the power of AI to augment skills, enhance operational efficiency, and drive innovation. This keynote provides insights on navigating the challenges of AI adoption and fostering a culture of innovation that maximizes the strengths of both human expertise and artificial intelligence.

Drawing on her experience with leading teams and building brands in diverse industries, Anat explores how AI can improve decision-making, optimize processes, and drive sustainable growth while maintaining the essential human touch that nurtures creativity, critical thinking, and problem-solving.

The HUMAN + AI EQUATION: Unlocking the Power of Collaboration in Healthcare

The integration of artificial intelligence (AI) with human expertise is revolutionizing healthcare, from diagnosis and treatment planning to administrative efficiency and preventive care, pushing the boundaries of what is possible in medicine and patient care.

In this keynote, Futurist Anat Baron addresses the healthcare sector’s unique challenges and opportunities in AI adoption, providing actionable insights on augmenting clinical expertise, embracing innovation in care delivery, optimizing operational efficiency, all while maintaining the all-important human touch.

By drawing on her multidisciplinary experience, as well as her personal experience as a breast cancer survivor, Anat provides a compelling roadmap for healthcare leaders, professionals, and organizations to embrace the synergy of human and AI capabilities. She offers a vision of a healthcare system where innovation thrives, patient care excels, and the strengths of both human expertise and artificial intelligence combine to shape a healthier, more sustainable future.

The HUMAN + AI EQUATION: Redefining the Future of Learning Through Collaboration

The integration of artificial intelligence (AI) with human expertise is transforming education, reshaping how we teach, learn, and prepare students for an increasingly dynamic world. Futurist Anat Baron explores how AI can revolutionize education by enhancing the capabilities of educators, optimizing learning experiences, and driving innovation.

This keynote offers actionable insights on personalized learning, educator empowerment, improving operational efficiency, and fostering creativity and critical thinking. Drawing on her experience leading transformative initiatives across industries, Anat provides a visionary framework for leveraging the power of AI in education.

Anat addresses the delicate balance between technological innovation and the human elements that make education truly transformational: creativity, empathy, judgement, and personal mentorship. Attendees will gain a comprehensive understanding of how to view AI not as a replacement for human educators, but as a powerful tool to enhance and expand educational possibilities.

Testimonials

“Quite simply, your speech was a home run. Your content and your understanding of how to “sell ideas” is unique.”

- Verisk

“Thank you again for an amazing presentation… it was well received. We were privileged to have you there to help draw the event to a close. I would engage with you again and will recommend you for any other events we put on.”

- Capgemini

“Thank you again for your wonderful presentations at Expo! Our members are still talking about them.”

- PPAI

“As we expected, everyone is buzzing from your presentation. Thank you for all the work you put in to making our event the best yet!”

- Geiger

“We got great feedback on your presentation from the attendees so thank you! We're still sharing content from the event including your session with great engagement!”

- Lightbox

“I must say Anat blew the doors off one of our top large conferences. She had them thinking, laughing, and engaging.”

- Bank of America Merrill Lynch

“Our members really enjoyed your sessions, and we thank you for all that you did to make their Expo experience so positive….I hope you have a wonderful day and week, and thank you again for all that you did at The PPAI Expo!”

- Promotional Products Association International

"She was fantastic. Great presenter. Did a lot of research and really connected to the audience."

- Innovative Interfaces

“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”

- Farmers Insurance

“Thank you for being part of our event, the members really connected with your message! The talk was great, and I’ve heard nothing but amazing feedback.”

- National Association of Realtors

“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”

- Bridgestone Americas

“Your presentation was wonderful, attendees were talking about it throughout the rest of the conference. Your attention to detail and humor were so appreciated.”

- IFMA (International Foodservice Manufacturers Association)

“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”

- AMC Theatres

“We loved hearing all about your insights into the future of technology. Such an engaging talk with incredibly valuable ideas."

- Lightspeed

"You are da bomb! Great job, we received rave reviews. Thank you for helping make our National Meeting memorable."

- Covetrus

“Anat’s ability to bring her witty humor to the lightening speed marketplace changes and how we are responding to them, is truly one of a kind…Most exciting however, is seeing how Anat’s message has been the catalyst for people to create meaningful changes to stay relevant!”

- Northwest Farm Credit Services

“Working with Anat Baron was one of the best decisions we made for our conference. Anat was not only a fantastic speaker to work with but a vibrant energy that truly enhanced the experience of all our attendees. She worked with us closely to craft a presentation that fit the theme of our conference and was a joy to spend time with. The team at APB was fantastic with communication throughout the process of booking Anat and they were always eager to answer any questions we had. I highly recommend working with both APB and Anat Baron.”

- Bryant University

“We just wanted to thank you again for your wonderful talk this morning. The team really enjoyed it and came away with a lot of insights. You were exactly the spark we were looking for.”

- Ares Management

“Your keynote speech during the World Chambers Competition Awards Ceremony greatly contributed to the success of this event and stimulated great discussion later on during our statutory meetings.”

- ICC World Chambers Federation

“Wanted to let you know how amazing Anat was! Our audience loved her!!“

- NACHA, The Electronic Payments Association

“Thanks for a wonderful presentation. You educated and challenged the AHOU members to recognize the speed of change around us, the value of being connected in today’s world, and how to value the talents and contributions from our Millennial colleagues and customers.”

- AHOU (Association of Home Office Underwriters)

"Anat did a very, very well-received presentation. She received rave reviews, pointing out the relevance of her topic, her keen sense of humor and her ability to engage the audience. No one left early which is a testament to her ability to keep everyone interested."

- Intercompany Long Term Care Industry

“Thanks for ensuring this year’s CLC was a success! Anat's presentation went off without a hitch and our attendees loved her. Many, many thanks for helping us inspire change and support the efforts of our network around the world!”

- United Way Worldwide Community Leaders Conference

"I just wanted to let you know that I’ve only heard shining reviews for your keynote presentation! Great takeaways, good humor, and amazing stage presence."

- MJ BizCon

"The Marketing Symposium was a great success and people really enjoyed hearing from Anat. One student just said that it was exactly what she needed after a long day of mock interviews."

- Michigan Ross School