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Anat  Baron

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade


Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

As a solution-oriented keynote speaker who offers fresh perspectives on the big ideas and important questions shaping our future, Anat inspires your audience to think bigger and take action. She builds each of her dynamic and informative talks by investing time with key members of your organization and understanding your audience and the most important issues they face. The result is an insightful and engaging presentation that sparks conversation, creates meaningful change, and has lasting impact. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world. Read Less ^

Speaker Videos

The Future is Already Here

Living in Fast Forward

Anat Baron Speaker Showreel

The Attention Economy

The Empowered Customer

Speech Topics

The Next Great Transformation

The past few years have taught us that life can change in an instant. We learned that we can adapt to changing circumstances thanks to the technology tools that keep us connected. But are we ready for the exponential changes heading our way? After all, Artificial intelligence (AI), robots, biotech, and digital media, are already transforming work, culture, and our social lives. And what about Web3 and its potential impact? Read More >

In her interactive presentation, futurist and consumer expert Anat Baron will focus on the intersection between technology, the new consumer, the multi-generational workplace, and the constant disruption around us. She will discuss the challenges and opportunities impacting our professional and personal lives and show you what success looks like in a fast moving, hyper connected digital first world. All the while, making the case that our humanity will matter more than ever as technology becomes a ubiquitous part of our daily existence. Read Less ^

Culture IS Your Competitive Advantage

In order to win the war for talent, organizations must be flexible so they can attract, engage, and retain employees. As work gets re-imagined in our unpredictable world, this goes beyond compensation, benefits and perks. Not only do employees want flexibility relating to where they work, many want to do work that matters and to align their personal values with their organization’s beliefs. They want to feel like they belong. Read More >

In her interactive presentation, Anat Baron will propose that organizations build cross functional bridges and embrace the coming onslaught of technological advances that will continue to impact the workforce. She will describe the strategies and changes she has implemented in her corporate and start-up career, running onsite, hybrid and remote teams. Anat will discuss why culture is key in this age of authenticity and transparency, where the line between employees and customers continues to blur. Read Less ^

Relationships Over Transactions: How to Deliver Value in a Frictionless World

“I want what I want, when, where and how I want it” is the motto of our times. The Internet has pushed aside many gatekeepers and allowed anyone with a computer or mobile device and connectivity to open a store (Etsy, Shopify), create content (YouTube, TikTok, podcasts), publish articles and books (Medium, Amazon) and has created unicorns like Uber and Airbnb who disintermediated taxis and hotels. These changes have transformed how consumers interact with brands and products. Going forward, ask yourself: how do you stay relevant in this fast-moving world? How can you build loyalty when there are so many options? What value can you continue to deliver so that your organization isn’t left behind? Read More >

In her engaging and interactive keynote, futurist and consumer expert Anat Baron will provide context for this accelerating trend and discuss strategies to ensure that your organization continues to deliver value both online and in-person by focusing on relationships instead of solely on transactions. Read Less ^

Securing a Seat at the Table

Let’s face it, the numbers alone are depressing. Only 41 of the Fortune 500 are currently run by female CEOs and female founders secured only 2% of venture capital in the U.S. last year. Yet, women are now the dominant force in small business ownership and are succeeding in industries that were once taboo. Because women have different sets of life and work experiences than men, they are able to provide their employer, team members and customers with diverse perspectives, opinions, and strategic thinking. Read More >

In her keynote presentation, Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. In every role, she was the only woman at the table and often, the first. Anat shares the key leadership traits that helped her break the barriers to help other women harness their superpower and claim their seat at the table. Read Less ^