Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade
Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >
Staying Relevant in an Ever-Changing World
Disrupt or Die
The Empowered Consumer
Living in Fast Forward
Winning the Battle for Attention
The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today: (1) technology adoption, (2) the empowered consumer, (3) distributed everything, (4) the battle for attention, and (5) disruption everywhere. Anat provides strategies for adapting to this new world by creating a “point of difference” and keeping customers and employees engaged. With a call to redefine innovation, transform the customer experience, and focus on engagement and collaboration, she provides an action plan for embracing change and remaining relevant (for now).
You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and build the agile leadership and transparency it takes to react in real time.
Change comes slowly and then all at once. Artificial Intelligence is predicted to create a dystopian nightmare where machines make humans irrelevant; however, Anat Baron believes we should be looking at increasing Human-AI collaboration. To succeed in today’s complex world, companies must be able to connect, predict and adapt in real time for their customers’ benefit. In order to do so, they are increasingly dependent on machines. In this presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace automation technology that is combined with human decision-making. Her talk will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual customer interaction.
In today’s fast-paced world, even the best plans can unravel in an instant. Anat Baron knows first hand that adversity can strike when you least expect it. She believes that our defining moments happen when life goes off course. Whether dealing with the aftermath of a debilitating accident, a setback after a world altering event, or multiple #MeToo incidents, she shares how making lemonade is about the choices you make when life moves in an unexpected direction. In this compelling and inspirational keynote presentation, Anat Baron will show you how unforeseen twists and turns can be turned into opportunities for growth.
“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”
“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”
“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”
“I must say Anat blew the doors off one of our top large conferences. She had them thinking, laughing, and engaging.”
“Anat’s ability to bring her witty humor to the lightening speed marketplace changes and how we are responding to them, is truly one of a kind…Most exciting however, is seeing how Anat’s message has been the catalyst for people to create meaningful changes to stay relevant!”
“We just wanted to thank you again for your wonderful talk this morning. The team really enjoyed it and came away with a lot of insights. You were exactly the spark we were looking for.”
“Your keynote speech during the World Chambers Competition Awards Ceremony greatly contributed to the success of this event and stimulated great discussion later on during our statutory meetings.”
“Wanted to let you know how amazing Anat was! Our audience loved her!!“
“Thanks for a wonderful presentation. You educated and challenged the AHOU members to recognize the speed of change around us, the value of being connected in today’s world, and how to value the talents and contributions from our Millennial colleagues and customers.”
"Anat did a very, very well-received presentation. She received rave reviews, pointing out the relevance of her topic, her keen sense of humor and her ability to engage the audience. No one left early which is a testament to her ability to keep everyone interested."
“Thanks for ensuring this year’s CLC was a success! Anat's presentation went off without a hitch and our attendees loved her. Many, many thanks for helping us inspire change and support the efforts of our network around the world!”