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Anat  Baron

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade


Anat Baron knows what’s coming next and what you should do about it. After three+ decades leading major organizations through periods of internal upheaval, intense competition, and market disruption, she has perfected the art of identifying, staying ahead of and shaping trends. This skill set is further informed by her global background, passion for creative innovation, natural storytelling ability – and sense of humor. Now, a sought-after futurist and strategic advisor, she helps business leaders drive innovation, create trends and leverage technological disruption.

Anat is currently the Founder and CEO of StashWall, a technology startup, and she is perhaps best known as the chief executive behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200+ million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol.

Anat has intentionally tested new industries, chasing her passion for creative innovation, meaningful stories and the bleeding edge of technological innovations. This led her from her early work with well-known hotel brands like Four Seasons, Holiday Inn and Radisson, to her years as a Hollywood executive and producer, through to her beverage industry career. Anat wrote, produced, and directed Beer Wars, an award-winning documentary film that examines the changing face of the beer industry as a metaphor for exploring capitalism and free enterprise in 21st century America.

Her breadth of experience and passion for new ideas has enabled her to understand when a trend is a trend or when it is actual disruption. From her childhood obsession with the Jetsons and Star Trek to her forays into AI and automation, she’s forever determining what’s real and what’s next, which enables her to guide businesses advising them on how to improve systems and the customer experience at every turn.

Anat’s insights have been featured in 500+ TV, radio/podcast, print and online press outlets, including CNN, Fox News, CBS, ABC, NBC, WB, NPR, Inc., Entrepreneur, New York Post, and Los Angeles Times.

Anat Baron brings an exceptional blend of business acumen, creative vision, and storytelling to her keynotes. Her powerful interactive multimedia presentations contextualize the latest trends, explore business opportunities and teach leaders how to think as catalysts for change.

Speaker Videos

Anat Baron Speaker Showreel

A.I. is Here to Stay

Disruption in the Age of A.I.

The Elephant in the Room

Moments of Truth

The Future of Work

The Empowered Customer

Speech Topics

The Next Great Transformation

The past few years have taught us that life can change in an instant. We learned that we could adapt to changing circumstances thanks to the technology tools that keep us connected. But are we ready for the exponential changes heading our way? After all, Artificial intelligence (AI), robots, biotech, and digital media, are already transforming work, culture, and our social lives. We are at the forefront of a profound paradigm shift.

In her interactive presentation, futurist and consumer expert Anat Baron will focus on the intersection between technology, the empowered consumer, the multi-generational workforce, and the constant disruption around us. She will discuss the challenges and opportunities impacting our professional and personal lives and show you what success looks like in our fast moving, hyper connected digital first world. All the while, making the case that our humanity will matter more than ever as technology becomes a ubiquitous part of our daily existence. Anat will help your attendees understand what’s next so they can create change even when change is hard.

Living in Fast Forward: Navigating the High-Speed World of Human + AI

Change comes slowly and then all at once. For years, science fiction movies presented Artificial Intelligence (AI) and robots as parts of a dystopian nightmare where machines make humans irrelevant. Anat Baron disagrees with that plotline. She believes that instead of fearing new technology, we should be looking at increasing Human + AI collaboration. After all, in order to succeed in today’s complex world, companies must be able to connect, predict and adapt in real time to meet their customers’ needs.

In this interactive presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace AI technology that is combined with human decision-making. Her keynote will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual human interaction.

Culture IS Your Competitive Advantage

In order to win the war for talent, organizations must be flexible so they can attract, engage, and retain employees. As work gets re-imagined in our unpredictable world, this goes beyond compensation, benefits and perks. Today's workforce desires flexibility not only in their physical work environment, but also in the ability to pursue meaningful work that aligns with their personal values and the values of the organization. They seek a sense of belonging.

In her interactive presentation, Anat Baron emphasizes the importance of organizations building cross-functional relationships and embracing the technological advances that continue to impact the workforce. Drawing from her experiences leading both corporate and start-up teams, she will outline strategies and changes that have been successful in managing on-site, hybrid, and remote teams. Anat will also discuss the critical role of culture in today's age of authenticity and transparency, where the boundaries between employees and customers are increasingly blurred.

The Future Will Be Personalized

Today’s consumers want what they want, when, where and how they want it, with the least amount of friction possible. This means that the era of search and discovery is giving way to the personalization age. As consumers’ every transaction and location are being monitored, tracked and analyzed, AI and machine learning will play a bigger role in predicting what they may want/need next.

Personalization is fast becoming a staple of the customer experience. Organizations will have to walk a fine line between giving their customers what they want and appearing sinister. It’s a catch 22—customers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized. Anat Baron dives deep and shows you how to navigate this vicious circle and earn the trust of customers necessary to deliver the experiences they want.