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Anat  Baron

Anat Baron

Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade

Biography

Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

As a solution-oriented keynote speaker who offers fresh perspectives on the big ideas and important questions shaping our future, Anat inspires your audience to think bigger and take action. She builds each of her dynamic and informative talks by investing time with key members of your organization and understanding your audience and the most important issues they face. The result is an insightful and engaging presentation that sparks conversation, creates meaningful change, and has lasting impact. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world.

For even more detail (and potential TMI), visit Anat Baron’s speaker site and personal site. Read Less ^

Speaker Videos

Aftershocks & Opportunities (Virtual)

The Future is Already Here

Disruption Redux

Living in Fast Forward

The Attention Economy

The Empowered Customer

Speech Topics

Aftershocks & Opportunities: Thriving in Our Post-Pandemic Future (VIRTUAL)

As we slowly emerge from the pandemic, it’s time to think about the next horizon and beyond. Understanding what comes after can help us plan and prepare for those possibilities as we reshape our strategies today. Future insights not only provide fresh perspectives but can help us adapt to the new opportunities, risks, and challenges that could arise as the post-pandemic world unfolds.

Anat Baron will review the 5 biggest trends facing us as we look ahead:
1. technology adoption
2. the empowered consumer/employee
3. distributed everything
4. the battle for attention
5. disruption everywhere

This thought-provoking and informative presentation will provide strategies to bridge the gap and succeed as we race toward 2022 and beyond.

Living in Fast Forward

Change comes slowly and then all at once. Artificial Intelligence is predicted to create a dystopian nightmare where machines make humans irrelevant; however, Anat Baron believes we should be looking at increasing Human-AI collaboration. To succeed in today’s complex world, companies must be able to connect, predict and adapt in real time for their customers’ benefit. In order to do so, they are increasingly dependent on machines. Read More >

In this presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace automation technology that is combined with human decision-making. Her talk will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual customer interaction. Read Less ^

Winning the Battle for Attention

Welcome to the Attention Economy. Every day, more than 2.5 quintillion bytes of data are created and over five billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Read More >

Anat Baron shows you how to excel at capturing consumer attention and trust by delivering the right content in context: using the right information, in the right dose, at the right moment, on the right platform. She also highlights the enormous opportunity to create an emotional connection with customers through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, community and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it. Read Less ^

The Empowered Consumer

You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions. Read More >

Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and build the agile leadership and transparency it takes to react in real time. Read Less ^

Owning Your Superpower

We may be living in a man’s world but the times they are changing. While only 41 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and are succeeding in industries that were once taboo. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men. In turn, they provide diverse perspectives, opinions, and strategic thinking. Read More >

Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it’s time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table. Read Less ^