Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade
Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling. Read More >
Aftershocks & Opportunities (Virtual)
The Future is Already Here
Living in Fast Forward
The Attention Economy
The Empowered Customer
As we slowly emerge from the pandemic, it’s time to think about the next horizon and beyond. Understanding what comes after can help us plan and prepare for those possibilities as we reshape our strategies today. Future insights not only provide fresh perspectives but can help us adapt to the new opportunities, risks, and challenges that could arise as the post-pandemic world unfolds.
Anat Baron will review the 5 biggest trends facing us as we look ahead:
1. technology adoption
2. the empowered consumer/employee
3. distributed everything
4. the battle for attention
5. disruption everywhere
This thought-provoking and informative presentation will provide strategies to bridge the gap and succeed as we race toward 2022 and beyond.
Change comes slowly and then all at once. Artificial Intelligence is predicted to create a dystopian nightmare where machines make humans irrelevant; however, Anat Baron believes we should be looking at increasing Human-AI collaboration. To succeed in today’s complex world, companies must be able to connect, predict and adapt in real time for their customers’ benefit. In order to do so, they are increasingly dependent on machines. Read More >
In this presentation, Anat Baron explores how emerging technologies will change the way customers and businesses interact. She shares how the transformative power of AI, robotics, information and communication technologies will impact how we relate to one another. She explains why your organization should immediately embrace automation technology that is combined with human decision-making. Her talk will bring to life a future where AI will take over most tedious tasks leaving humans to spend more time on actual customer interaction. Read Less ^
Welcome to the Attention Economy. Every day, more than 2.5 quintillion bytes of data are created and over five billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Read More >
Anat Baron shows you how to excel at capturing consumer attention and trust by delivering the right content in context: using the right information, in the right dose, at the right moment, on the right platform. She also highlights the enormous opportunity to create an emotional connection with customers through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, community and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it. Read Less ^
You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions. Read More >
Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and build the agile leadership and transparency it takes to react in real time. Read Less ^
We may be living in a man’s world but the times they are changing. While only 41 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and are succeeding in industries that were once taboo. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men. In turn, they provide diverse perspectives, opinions, and strategic thinking. Read More >
Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it’s time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table. Read Less ^
“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”
“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”
"You are da bomb! Great job, we received rave reviews. Thank you for helping make our National Meeting memorable."
“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”
“I must say Anat blew the doors off one of our top large conferences. She had them thinking, laughing, and engaging.”
“Anat’s ability to bring her witty humor to the lightening speed marketplace changes and how we are responding to them, is truly one of a kind…Most exciting however, is seeing how Anat’s message has been the catalyst for people to create meaningful changes to stay relevant!”
“We just wanted to thank you again for your wonderful talk this morning. The team really enjoyed it and came away with a lot of insights. You were exactly the spark we were looking for.”
“Your keynote speech during the World Chambers Competition Awards Ceremony greatly contributed to the success of this event and stimulated great discussion later on during our statutory meetings.”
“Wanted to let you know how amazing Anat was! Our audience loved her!!“
“Thanks for a wonderful presentation. You educated and challenged the AHOU members to recognize the speed of change around us, the value of being connected in today’s world, and how to value the talents and contributions from our Millennial colleagues and customers.”
"Anat did a very, very well-received presentation. She received rave reviews, pointing out the relevance of her topic, her keen sense of humor and her ability to engage the audience. No one left early which is a testament to her ability to keep everyone interested."
“Thanks for ensuring this year’s CLC was a success! Anat's presentation went off without a hitch and our attendees loved her. Many, many thanks for helping us inspire change and support the efforts of our network around the world!”
"I just wanted to let you know that I’ve only heard shining reviews for your keynote presentation! Great takeaways, good humor, and amazing stage presence."
"The Marketing Symposium was a great success and people really enjoyed hearing from Anat. One student just said that it was exactly what she needed after a long day of mock interviews."
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