Real-Time Marketing & Sales Strategist, Author of Ten Books on the Subject
David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset – and content matters – you are what you publish! Those who can be fearless and put away old strategies and tactics in favor of a new way will reap the rewards. Read More >
About David Meerman Scott: The New Rules of Marketing, PR, Sales & Service
Win with Content
Process with the Way People Buy
Grow Your Business: Newsjacking Strategy Gets Results
Agile Selling: The Disconnect Between Buying and Selling
New Rules of Marketing & PR: B2B Doesn't Have to be Boring
New Rules of Marketing & PR: Creating a Real Time Mindset
Business Lessons From The Grateful Dead
David Interviews Cyndi Lauper - New Rules for a Changing Industry
Newsjacking Strategy Gets Result
Break out and breakthrough by engaging customers on their own terms. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways are costing you money. It’s time to be fearless. Get over the fear of trying something new, the fear of change, and the fear that it might not work the first time. David Meerman Scott leads the way and outlines fresh, measurable and low- and no-cost strategies – like Newsjacking – to instantly and directly reach your audience. Scott’s informative, entertaining and high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He’ll energize the audience and show people how to get found at the exact moment buyers are looking. Social media are the tools but it’s a Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Shift from the controlled and message-driven advertising/PR paradigm and learn to win hearts and minds by creating content that people are eager to consume and share.
The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry – so blurry it’s almost not there. These changes have driven a revolution in how sales and service are done. It’s time to stop thinking in the past and get fearless about how to engage customers. Social selling is the most effective approach and speed is the ultimate competitive weapon. Nothing is faster than Real-Time because you reach buyers on their timetable, not yours. Read More >
It’s natural to fear trying something new or different – change is never easy. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now. Read Less ^
David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time. Learn powerful ways to create content that gets attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Programs are custom-tailored to suit unique needs. Please inquire for specific details.
Get your team together and roll up your sleeves! David Meerman Scott comes to your office to coach your team to re-imagine ways to reach your audience. Learn to take advantage of new Real-Time marketing and sales realities. Then set your organization up to exceed your goals by implementing new low-cost (and no-cost) strategies and tactics in that are proven to grow business. By the end of the day with David, your team will be eager to implement the new ideas. Everybody will be armed with a clear set of objectives and actionable & fresh Real-Time approaches that create immediate results. The live coaching session works because David tailors each one from the ground up for your specific needs. He’s conducted events at dozens of varied organizations around the world including Dow Jones, Microsoft, United States Marine Corps, NY Islanders, Century 21, Jackson Healthcare, National Geographic, and many more.
"David knocked our partners’ socks off at the Microsoft Worldwide Partner Conference 2013. Out of 231 sessions presented this year at WPC, David again makes it into the coveted ‘Top Ten’ in Presenter Effectiveness. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author."
"The highest rated presenter at our Fortune Small Business magazine Sales and Marketing Summit—in front of hundreds of our nation’s top mid-market CEOs and executives—David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies."
"David Meerman Scott was a keynoter for the 17th Annual Healthcare Internet Conference, a gathering of approximately 650 hospital and health system Web leaders. His keynote was a superb way to launch the 2nd morning of the annual conference with a nice blend of information, humor and energy. The session created a buzz of discussions, tweets and questions that carried through the meeting. He was on point and revved up the audience. Some comments from our attendees included: ‘Fantastic and thought provoking,’ ‘Wow, really blown away!’ and ‘Great presentation.’ From an administrative perspective, Scott was easy to work with, accommodating, met every deadline easily and was totally organized. I would highly recommend him if your audience needs to better understand how to be ready for a real time marketing world."
"David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media."
"PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change."
"We’ve worked with David for over four years now. He has presented to hundreds of members of the Entrepreneurs’ Organization, who consistently comment that what he teaches has forever changed their businesses. David presents new ways of thinking about real-time marketing and brings simplicity to a sometimes complicated subject. His unique yet contemporary perspective has provided tremendous value to EOers all over the world. His unwavering engagement with the EO audience will take him to Buenos Aires, Argentina in November. We look forward to seeing him there and many other countries around the world for years to come!"
"David Meerman Scott delivered on what he promised. His presentation to our group of entrepreneurs and business development professionals at the Engage: Succeeding in Marketing and Sales Conference hosted by Enterprise Saint John provided an easy-to-understand roadmap of how CEOs and marketing professionals can use Web 2.0 to find business in new markets. The attendees of the conference remained engaged throughout his talk and I have already received many requests for him to return as a speaker. I highly recommend David."
"I was looking for a big name speaker to kickoff for our inaugural B2B social marketing event in India. We set a very high bar: expert in B2B marketing, well-known, credible, with the ability to draw a very savvy, global-minded executive crowd. David has always been one of my favorite business authors and has been an inspiration for me and my team in building our worldwide marketing capability so he was a natural choice for me. Working with David on the event exceeded my expectations. He is professional yet personable and warm and is an engaging speaker. Our audience (#b2bconnect) really connected with David and his examples on real-time marketing. Would definitely recommend David if you’re looking to do the same."
"David, your presentation during the HBR Poland conference on new trends of marketing was awesome. The number of paid attendees was the highest we’ve had at our conferences in two years. Your passion, enthusiasm, knowledge and practical background is what our CEOs immensely appreciated. You provided great examples, a B2B attitude and awareness and many practical cases, all presented in an attractive and direct way. You received the highest possible rating from attendees and great feedback such as ‘David – a real genius, great presenter and showman. Congratulations!’ We hope to have you as a guest you at the future conference very soon."