Apple, which turns 50 in 2026, isn’t just one of the world’s most valuable companies (and most admired, influential, and scrutinized). It’s also one of the very few old-growth companies whose mission hasn’t changed since its founding. Samsung started out selling dried fish, Nokia was once a paper company—but Apple is still devoted to putting the power of technology into everyday consumers’ hands.
 
Few have covered Apple’s birth, near-death, and rebirth more closely than David Pogue, CBS Sunday Morning correspondent and tech journalist for 42 years, especially in his new, 600-page book Apple: The First 50 Years. In this entertaining, thoughtful talk, he’ll offer ten of the most important and unexpected business and marketing lessons from Apple’s triumphs and flops—and share some amazing inside stories along the way. Read More >

*Bonus musical option!* If a funnier, lighter presentation is appropriate for your event, Pogue will also intersperse a few song parodies about Apple at the piano. (For example, Steve Jobs singing “Don’t Cry For Me, Cupertino!”) Read Less ^

For decades, AI was little more than a computer-science research project. But almost overnight, it’s become fantastically useful—and terrifying. Type and ye shall receive: computer-generated pictures and videos, in any style; writing, in any form; or music, in any genre. Educators are calling it “the end of teaching writing skills.” Experts, alarmed by deepfakes (AI-generated videos of real people saying things they never said) are calling it “the end of trust, news, and democracy.” Read More >

These tools seem poised to eliminate millions of jobs, allow writing and other creative skills to fade out of humanity, and unleash misinformation on a scale never seen before. 

Optimists insist that these tools will bring forth a new era of creative expression, productivity, and equity, that they’ll unleash self-driving cars, climate solutions, and astonishing healthcare breakthroughs in disease prediction and drug creation.

In this funny, unforgettable presentation—updated the very day of the talk—David Pogue demonstrates the state of the art in AI creativity…manages your emotions…and prepares you for the years to come. Read Less ^

With over 30 years of experience reporting technology trends—and the entertaining style that has earned him six Emmys for his CBS Sunday Morning stories—New York Times bestselling author David Pogue examines how technology will continue to impact your industry, business, and customers and change society and culture. From AI and climate tech to the Internet of Things, sharing the next wave of consumer tech impacting the workplace, drones and robotics, self-driving cars and flying taxis, wearable medical sensors and software and the latest disrupters emerging on the horizon, David combines knowledge gained researching and writing and simplifies the complex as he prepares audiences to take on the future. He will take you on a wild ride through the cutting-edge science and technology that is powering the next wave of technological innovation. David’s funny, fast-paced snapshot will bring you up to date—with a heads-up on how to succeed in a world we’ve never seen before. Read More >

This engaging and informative talk is intended to be tailored to the client’s specific industry and business challenges. David will confer with you before your event to discuss your goals and customize content to make it highly relevant to your audience. Read Less ^