Future-of-Work Strategist & Author
Future-of-work strategist Heather E. McGowan helps leaders prepare their people and organizations for the Fourth Industrial Revolution. The Third Industrial Revolution was marked by computerization and automation of physical labor, laying the foundation for the Fourth Industrial Revolution, which will be notable for the rapid advancement of technology tools into the domain of human knowledge work. In this world, humans must continuously learn and adapt, and with this transition comes information overload. Heather gives lucidity to this topic through her illuminating graphic frameworks and powerful metaphors, all backed by deep research. In 2017, LinkedIn ranked her as its number one global voice for education. Pulitzer Prize–winning NYT columnist Thomas Friedman frequently quotes Heather in his books and columns and describes her as “the oasis” when it comes to insights into the future of work. Heather’s sessions help employees and leaders alike prepare for and adapt to jobs that do not yet exist. Read More >
Future of Work & Learning
Multi Generations in the Workplace
Future of Work
We live in times of accelerated change driven by exponentially growing technologies and an increasingly hyperconnected and interdependent global market economy. As a result, work tasks as we knew them in the past have become atomized, broken into job fragments that can be done anywhere around the world; automated, achievable or solvable by computerized technologies; and augmented, technologies that extend the human physically or cognitively. This reshaping of tasks requires that we rethink our systems of education and workforce development, our organization of work and workers, our process of talent attraction and retention (including learning and development), and even ourselves.
We ask children and young people “What do you want to be when you grow up?”; we ask university students “What is your major or area of study?”; and we ask each other “What do you do for a living?”. These questions refer to an application of knowledge and skills at a moment in time. That moment in time is rapidly decreasing. According to research, as change rates accelerate--driven by technology and globalization--it is possible for us to work numerous jobs from many different industries in our lifetime. Despite this, we continue to limit our definition to one occupational self. Studies have shown that the loss of a job can take twice as long to recover from than the loss of a primary relationship. In order to create a society and workforce that can learn and adapt to rising technological capabilities as well as the global human talent cloud, We must free ourselves from a definition derived from one occupational self and instead define ourselves through purpose. Purpose, passion, and curiosity are the necessary motivational drivers we need to fuel the essential lifelong learning and adaption the future of work requires.
The only thing developing faster than technology is culture. The questions “Who are you?”, “What do you do for a living?” and “Where are you from?” are becoming unmoored and less dependable tethers to our core identity. Demographics and social norms are rapidly shifting worldwide, and our once reliable occupational identities, once spanning multiple generations, must now endure a much longer career arc due to increased human longevity. In the developed world, we spend more than 50% of our time and attention online creating connections and community in areas different from our physical location. These shifts create friction and, for some, an identity crisis. Leadership through this crisis requires acknowledging and empathizing with individuals navigating these shifts to help them build the resilient and adaptive identities necessary to learn and thrive in the future of work. The future of work requires learning and adaptation, which is not possible if the identity is not resilient.
There is no killer app that will endure. A technical, single disciplinary skills list for creating a future proof workforce does not exist. Using our factory pipeline to work where we merely substitute STEM, or any other skills, to create a robot-proof workforce is faulty logic. For example, Upwork is an online platform for freelance work with 12 million registered freelancers and 5 million registered clients. In early 2019, Upwork released its list of the twenty fastest growing skills—75% of those skills were new to the index in the 4thquarter of 2018. From this, we can see that our old model of codifying and transferring existing skills and predetermined knowledge used to create a deployable workforce once worked in industrial revolutions but falls apart with this speed of change. Advancing technological capabilities will soon be able to achieve anything mentally routine or predictable—perhaps more than half of all current human work tasks. In this reality, the solution is both learning and adapting with a focus on uniquely human, nontechnical skills that enable more meaningful work through augmentation of computerized technologies. The future of work is human. Once we stop lunging at single disciplinary skill sets while and in fear of being replaced by technology, we can focus on developing our uniquely human skills and leverage rising technological capabilities to unleash the potential of humanity.
The organization of work and focused goals have long been measured by the outputs—i.e. brands, products, services, and business models. These units of value created became our very own North Star. Accelerated change driven by exponential growth in technology as well as a hyper connected and interdependent global economy has dramatically reduced the lifespan of a product, service, or business model. In this reality, we can no longer focus on the outputs, or the exhaust, and but should instead focus on the inputs: culture and capacity. Culture is the external expression of the brand and the internal operating systems of how the organization creates value. Capacity is the organization’s ability to respond to challenges. Waves of digital transformation and exponentially growing technological capability will demand continuous expansion of capacity. The companies that endure and thrive will be those that can clearly articulate and nurture their culture while continuously expanding their capacity.
"I was fortunate enough to hear Heather speak at the Innovation in the 'Age of Accelerations' Forum. She is an amazing communicator and a driving force, inspiring new relevant perspectives. Her presentation is a 'must see' by leaders across government, academia, and industry who should be preparing our society for the future of work and the future of learning… The future of work is learning!"
"Heather has the unique ability to synthesize and intellectualize large amounts of often-disparate data into a cohesive, clear, and actionable strategy. I have never met a person with greater ability to craft clear actionable vision and strategy from ambiguity and complexity and to lead diverse teams towards a common vision."
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