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John  Izzo

John Izzo

Leadership Expert & Best-Selling Author


Dr John Izzo is the bestselling author of seven books including the international bestsellers Awakening Corporate Soul, Values Shift, The Five Secrets You Must Discover Before You Die, The Five Thieves of Happiness and Stepping Up. Read More >

John's passion in helping organizations activate purpose with employees and customers has inspired him to write his 8th book, The Purpose Revolution-How Leaders Create Engagement in an Age of Social Good, scheduled for release in early 2018.

Over the last twenty years he has spoken to over one million people, taught at three major universities, advised over 500 organizations and is frequently featured in the media by the likes of Fast Company, PBS, CBC, the Wall Street Journal, CNN, and INC Magazine. He has advised some of the best companies in the world on activating purpose including DuPont, TELUS, Manulife, McDonald’s, SAPA, RBC, Lockheed Martin, Qantas Airlines, Humana, Microsoft, and the Mayo Clinic.

John was a pioneer in the Corporate Social Responsibility and Sustainability movements and is an Adjunct professor at the University of British Columbia where he is a co-founder of The Men’s Initiative which is dedicated to creating a more equitable, compassionate and sustainable world through enhancing the wellbeing and integrity of men.” John also serves on the Advisory Board of Sustainable Brands. Read Less ^

Speaker Videos

Speaking Reel

Meet Dr. John Izzo

Responsibility and Excuses

The Challenge of Healthcare

Resisting Change

Change Management

Speech Topics

The Purpose Revolution: Differentiating Your Brand in an Age of Disruption

Companies today struggle to find a place of true differentiation that grows lasting competitive advantage. Differentiating by products, service, or price is becoming more difficult in an age of fierce global competition. What’s even more disturbing is that consumers say they wouldn’t care if 70% of brands they buy from disappeared! Read More >

The good news is that there is a great source of brand advantage emerging that few companies are taking advantage of. There is a revolution of expectations happening globally among customers and employees, and this shift represents perhaps the greatest opportunity to grow your brand. Dr. John Izzo calls this The Purpose Revolution. Research shows that brands that truly connect customer to their purpose have much higher levels of loyalty.

Over 80% of consumers say that they want to buy from companies that are improving society and planet. Over 35% of these consumers are highly motivated by purpose and are demonstrating a willingness to pay a premium for brands that they believe in. This trend towards buying with purpose is global, it’s growing fast, and the smartest brands in the world are already reaping the benefits.

In this powerful keynote or workshop based on his book The Purpose Revolution (How Leaders Create Engagement & Competitive Advantage in an Age of Social Good), Dr. John Izzo shows your audience what customers want, what converts that desire into loyalty, and how you (and your organization) can connect consumers to your authentic purpose.

Your Audience Will: Read Less ^

  • Understand the emerging purpose-driven consumer “who they are and what they want”
  • Discover why most companies fail at purpose & how to succeed
  • See why most consumers are skeptical about company “purpose” and how to tell an authentic story
  • Hear powerful examples of how companies are winning loyalty through social good
  • Learn how to tell your purpose story to consumers and how to make employees ambassadors for your purpose brand
  • Find out how to embed purpose into your brand
  • Discover more purpose in your own work

The Purpose Revolution: Winning & Engaging Talent in an Age of Social Good

Attracting, engaging, and keeping talent is a key driver of success for every enterprise. Although top talent still want all the things they have always desired, there is shift happening that is changing the war for talent. Across every demographic of age and country, there is an emerging purpose focused employee who wants to be a part of organizations that are creating social good both for customers and society. Read More >

Over 50% of employees globally want to work for companies that have a purpose and half of millennials say they would take a pay cut to be at a company whose purpose they believe in.

Research also shows that when employees believe in the purpose of the company, they are more productive, more engaged, and more willing to put in discretionary effort. This desire to be part of a purposeful company cuts across all demographic categories of age, gender, and country though it is most pronounced among millennials and end of career boomers.

Your Audience Will: Read Less ^

  • Understand the emerging purpose focused employee and how different they are from every class of employees that have come before them
  • Discover how team members define purpose and social good
  • Learn practical ways to connect employees to our purpose and involve them in your efforts in social good
  • Hear powerful examples of what leading companies are doing to win the war for talent in an age of social good
  • Find out the three things leaders can do every day to connect team members to your purpose
  • Know the three biggest mistakes organizations and leaders make in connecting with the purpose focused talent (and how to avoid them)
  • Discover how to make your team members ambassadors for your brand every day
  • See how every team member can help their company become a force for good in society

100% Responsibility, 0% Excuses: Creating a Culture of Ownership

Taking responsibility means “Stepping Up” and seeing yourself as the agent of change, whether it is changing your company or changing the world–it starts with you. In this hard hitting keynote, Dr. John Izzo talks about a concept he calls 100/0 (100% Responsibility 0 % Excuses) and how each one of us can take greater accountability when we put our excuses aside by focusing on what we can do and the role we play. He gets leaders from the CEO to the front line thinking about what they can do personally to step up.

Your leaders will leave knowing the main reasons why people don’t step up to take responsibility; the keys to getting people to take ownership; and how to influence people to create a culture of ownership.

John brings compelling examples of how leaders and companies achieved optimal results by creating true ownership. Your audience will get practical ideas and proven methods for getting people to “own” it by inspiring people to see what’s in it for them personally when they step up and how it improves their personal brand.

Leading on Purpose: Winning People with the “Why”

If you really want your people to be engaged and bring their best to work then you need to make sure they have a deep sense of purpose. Research shows that people who see the purpose of their work are more productive, work longer hours and are more engaged. Read More >

We also know that when people feel inspired by the purpose of your company or organization they are more deeply committed, more willing to change, and serve customers more powerfully. Dr. John Izzo first introduced the idea of higher purpose at work in his book, Awakening Corporate Soul and has been showing leaders for over 20 years how to create a workplace where people are connected to the highest purpose of their work.

In this keynote, John not only shows why purpose is so critical but provides audiences proven methods to drive purpose and the “why” with their teams. Read Less ^

Leading for Transformation Change: Turning Resistance into Results

Would you like your people to consistently embrace change and create ongoing innovation? Almost every organization today is experiencing unprecedented change and also needing to drive innovation and transformation to stay successful. Dr. John Izzo has spent an entire career helping leaders and organizations not only embrace change but inspiring them for transformational change.

Your audience will discover proven methods for getting others to embrace change. John explains the neuroscience behind change and how to use that knowledge to help others embrace change. The audience will discover the keys to personal resilience and learn how to create a climate for innovation and understand the true source of change resistance and how to overcome it in yourself and your organization. This talk is hard hitting, practical and guaranteed to get your people stepping up to change.

The Secrets of Highly Engaging Workplaces & Leaders

Organizations with high levels of employee engagement are significantly more profitable, have much higher customer loyalty, stronger productivity and a better reputation with customers than those with moderate engagement. In fact, the average HIGHLY engaged team member can be up to 40% more productive than a disengaged performer. But what are the secrets to highly engaged teams and highly engaged companies? Why do some leaders consistently create highly engaged associates?

Dr. John Izzo has spent a lifetime researching what separates truly passionate, high engagement teams and leaders from the rest of the pack. In this keynote, John shares the four keys to creating high engagement teams and shows why some leaders are consistently able to get high levels of commitment from people. John gives the audience day-to-day practices for how leaders can immediately drive engagement for better results.

Based on his work with many of the best workplaces in the world, John shows leaders how to implement simple disciplines and routines guaranteed to create highly engaged teams. Your leaders will not only see their role in driving engagement but will leave with ideas they can implement right away that will lead to significantly higher engagement.

John has a great track record of getting leaders to become engagement champions. He’ll leave the audience with a leadership checklist that shows leaders the most important things to do everyday to drive engagement and ultimately profits.

Stepping Up: How Taking Responsibility Changes Everything

This inspiring talk shows what happens when individuals decide to be “agents of change” in both work and society. Pushing beyond limits requires each one of us to step up and be even stronger agents of change in our workplaces, communities and personal lives. Based on his bestselling book, Stepping Up—How Taking Responsibility Changes Everything, Dr. Izzo will challenge each one of to see ourselves as people of influence. Through engaging stories of individuals and groups that created change in business and society, he will help us understand why some people push the limits of their influence and how we can grow ours. He will also show the power of personal responsibility in our personal lives and careers. Read More >

Your audience will: Read Less ^

  • Hear unique inspiring stories of people who stepped up to create change
  • Discover the secrets of people who have great influence and how to become one of those people
  • See how personal responsibility can change our personal lives, our relationships and the world

The Purpose Revolution: Winning the Emerging Customer, Employee & Investor

The new economy is going to be driven by an emerging group of people all over the world who want their employment, investing and buying to shape a better world while meeting their self oriented needs. This book shows how a new driver of choice is happening worldwide whereby consumers, employees and investors are using purpose and community as a major driver of their commitments. This new driver is present worldwide and cuts across almost all demographic barriers including age, developing/developing world, politics, religious affiliation and income level. Those companies who understand and respond to this Aspirational person will create a game changing competitive advantage. Rather than thinking of this person as a consumer, employee or investor we need to begin to realize this is the same person and we need to attract them on all three fronts at once. This new person wants to shop, loves brands, is often active on social media and loves to share stories. They want to consume but want “consumption without conflict” where they feel they are helping society, the planet and themselves. Winning this new rising class of people who want good for self, good for people and good for the planet alongside a sense of community/tribe is a spot of true differentiation. These people want doing well and doing good to sit side by side as they live their lives. They simply want it all and if you can give it you will succeed. Read More >

Your audience will: Read Less ^

  • Understand this rising class and how different they are from every class of buyers, investors and employees that have come before them
  • Discover the drivers of their choices
  • Learn practical ways to grow your market share, brand loyalty and engagement of this new group
  • Hear eye popping examples of how companies like yours are already winning these people worldwide and find out how you can do the same
  • Discover how to use your own power as an Conflict Free Consumer to change the future
  • Customize to your industry and focus