Julissa S. Germosén
Former Microsoft & Salesforce Executive, $1B+ in Business Impact, Bestselling Author & Founder, Trust Capital AI
Julissa S. Germosén
Former Microsoft & Salesforce Executive, $1B+ in Business Impact, Bestselling Author & Founder, Trust Capital AI
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Biography
Julissa S. Germosén is a keynote speaker, bestselling author, and former Microsoft and Salesforce executive who helps leaders turn trust into their most durable competitive advantage in the age of AI. Founder of Trust Capital AI and one of the few speakers operating at the intersection of AI transformation and human connection, she spent 20 years in enterprise technology, delivering more than $1B in business impact, guiding CEOs, investors, policymakers, and leadership teams through moments when technology and trust collide.
The problem she solves is one most organizations don't see coming: they are scaling technology while bankrupting their relationships — deals stall, teams disengage, and AI rollouts underdeliver. Her proprietary Currency of Connection™ framework maps the path from relational bankruptcy to relational currency, the flywheel where trust compounds and accelerates deal velocity, team retention, and leadership influence. Based in the New York metro area, she keynotes for enterprise leaders, executive teams, and industry associations at sales kickoffs, leadership summits, AI and innovation conferences, women's leadership programming, and Hispanic Heritage Month celebrations.
A Dominicana and one of just 2% of Latina leaders in corporate America, she has keynoted at TEDx, Google (three times), IBM, SXSW, Capital One, Merck, TikTok, ADP, National Grid, CME Group, Angeles Investors, and the Latino AI Summit, and delivered an international keynote at Rio Innovation Week in Brazil. Her bestselling book, Latina Madrina, has won six awards, including the International Independent Press Award, and has been selected for the U.S. Library of Congress Latinx and Caribbean Collection. Featured in Forbes (twice), NPR, and People en Español, she is a HubSpot brand partner and a 2025 Girl Scouts of Greater New York Woman of Distinction.
Her core message: AI is commoditizing. Trust is the new moat.
Speaker Videos
Julissa S. Germosén Speaker Preview: Currency of Connection Framework
Julissa S. Germosén Speaker Preview: Currency of Connection Framework: Relational Bankruptcy
Julissa S. Germosén Speaker Preview: Trust Strategic Advantage
Award and Fireside Chat
Breaking Chains: Latinx Wealth Blueprint and Why It Matters
Speech Topics
Connection Is Your New Currency: Leading with Strategy, Soul, and AI in the Age of Disruption
AI is transforming everything—how we work, make decisions, and lead. But beneath the surface of this rapid transformation is a more dangerous disruption: relational bankruptcy.
As technology accelerates, organizations are quietly losing the human infrastructure that drives performance: trust. Disconnection across teams, with customers, and throughout partnerships is stalling innovation, weakening culture, and creating friction that no AI tool can solve.
In this compelling keynote, Julissa S. Germosén introduces the Currency of Connection™ Framework—a strategic model for rebuilding trust, deepening cross-team collaboration, and turning human connection into a measurable business asset.
Through bold insight, real-world stories, and actionable tools, Julissa walks leaders and organizations through three critical phases:
- Relational Bankruptcy – How disconnection and trust erosion quietly show up across teams, customers, and ecosystems—and how they silently drain performance.
- Relational Capital – What it takes to rebuild trust, collaboration, and alignment across silos and functions in the age of AI.
- Relational Currency – How sustained connection becomes your strongest competitive advantage— driving loyalty, innovation, and long-term growth.
Key Takeaways
- Why relational disconnection is the hidden risk to performance, growth, and engagement in the age of AI.
- How to build relational capital across internal and external business ecosystems
- How to turn connection into relational currency that drives results across retention, innovation, and growth
- A fresh, actionable framework for leading with connection and clarity in a disruptive era
This is a keynote built for today’s reality: where connection isn’t just a culture play—it’s a bottom-line driver. Where leadership must move beyond inspiration into systematized human strategy. And where the leaders who succeed are the ones who connect boldly, lead intentionally, and scale trust alongside AI.
The Trust Advantage: How to Lead Through Uncertainty with Connection as Your Currency
In times of disruption, people don’t follow titles —they follow trust. In this compelling keynote, Julissa S. Germosén shares a transformative shift in how today’s leaders must navigate change: not through control or command, but through connection.
Drawing from two decades of leading global teams through billion-dollar transformations at Microsoft, Salesforce, and high-growth startups, Julissa reveals that the true ROI doesn’t come from process or product — it comes from relational capital.
With a powerful blend of strategic insights, research-backed frameworks, and human-centered storytelling, this keynote equips leaders to lead themselves and others with clarity, credibility, and connection—especially when stakes are high and certainty is low.
Audiences will walk away with actionable tools to build trust quickly, communicate with intention, and foster alignment across teams, customers, and stakeholders—even amid chaos.
This is a keynote built for today’s reality: where connection isn’t just a culture play—it’s a bottom-line driver. Where leadership must move beyond inspiration into systematized human strategy.
And where the leaders who succeed are the ones who connect boldly, lead intentionally, and scale trust.
Key Takeaways
- Discover why trust—not control—is the most valuable currency during uncertainty
- Learn how to identify and close “relational debt” that derails transformation
- Get the A.C.T. Framework™ (Anchor, Communicate, Transform) reimagined through the lens of connection
- Understand how to inspire alignment and confidence, even when you don’t have all the answers
- Walk away with leadership mindsets that grow relational capital and drive results through change
Your Hype Squad is Your Life Squad: Personal Branding, Power Moves, and the People Who Lift You Up
From code-switching to corner offices, Julissa unpacks what it really takes to lead as a woman of color in corporate America — and why personal branding isn’t about ego, it’s about survival, strategy, and building relational capital that outlasts titles and job descriptions.
She reframes personal branding as a power move —not just about visibility, but about protecting yourself from relational bankruptcy in environments where being overlooked or underestimated comes standard.
This keynote is a call to build your life squad like your career depends on it —because it does. When you surround yourself with people who invest in you, challenge you, and speak your name in rooms you’re not in, you create relational ROI that scales far beyond the next promotion.
Julissa gives the audience a blueprint for how to show up, stand out, and stay true — using connection as currency to lead with integrity, elevate your voice, and expand your impact without losing yourself in the process.
Through stories from her bestselling book Latina Madrina, Julissa shows how trust, truth, and tribe create a new model of leadership — one where your story is your strategy and your relationships are your greatest source of power.
Key Takeaways
- Learn why personal branding is a strategic advantage in environments where being overlooked is the norm
- Discover how to build a trusted life squad that advocates for you and accelerates your personal and professional growth
- Understand how to protect your energy, confidence, and visibility in workplaces that undervalue authenticity
- Gain a framework for showing up boldly, standing out consistently, and staying true to your values
- Walk away with leadership mindsets that transform your story and relationships into long-term career capital
Testimonials
In The News
Articles
A tech exec celebrates 20 years of her scholarship for future Latina leaders
Investors Are Betting Big On Latina Founders—What Are They Looking For?
Senior Leader To Latina Madrina, An Inclusive Leadership Case Study
Julissa S. Germosén On The 5 Things You Need To Be A Successful Author or Writer