Lars Silberbauer
Global Chief Marketing Officer & Transformation Executive
Lars Silberbauer
Global Chief Marketing Officer & Transformation Executive
Biography
Lars Silberbauer is a global Chief Marketing Officer, transformation executive, and keynote speaker trusted by senior leaders to drive growth, relevance, and large-scale change. He is best known as the executive who helped transform LEGO into a global digital content and storytelling powerhouse, redefining how brands build relevance, community, and commercial impact in a platform-driven world. Lars later served as Chief Marketing Officer for the Olympic Games, leading global marketing and digital strategy for the Tokyo 2020 and Beijing 2022 Olympic Games.
Previously, Lars was Senior Vice President at MTV / Paramount, where he drove digital reinvention at the center of global entertainment and youth culture. He later became Chief Marketing Officer at Nokia, playing a key role in re-establishing one of the world’s most recognized technology brands across multiple regions.
Across these roles, Lars is known for turning strategy into execution – aligning brand, marketing, product, data, and commercial performance to deliver measurable business results. He operates comfortably at board and C-suite level and is a trusted advisor to leaders navigating growth, disruption, and transformation at scale.
Today, Lars speaks globally to Fortune 500 companies and large enterprises on leadership, digital transformation, and building brands that perform both culturally and commercially. His keynotes are practical, direct, and grounded in real executive experience.
Speaker Videos
Sustainability, E-Waste, and Digital Detox
Cannes Lions - Lars Silberbauer from LEGO
Speech Topics
From Disruption to Reinvention: How Global Brands Win in Periods of Rapid Change
Disruption is inevitable – reinvention is a leadership decision. Drawing on first-hand experience from LEGO, MTV, and the Olympic Games, Lars shares practical frameworks for leading through uncertainty, aligning organizations around change, and translating bold strategy into measurable business impact.
How LEGO Became a Global Content Powerhouse: Turning a Legacy Brand into a Digital Growth Engine
How does a 100-year-old company become one of the world’s most effective digital storytellers? Lars takes audiences inside LEGO’s digital reinvention and shows how leaders can move beyond products and campaigns to build scalable content ecosystems, engaged communities, and long-term growth.
Creating Timeless Brands in a Timely World: Staying Relevant Without Losing Who You Are
In an era of constant trends and cultural acceleration, relevance is fragile. Lars shares lessons from leading global brands on how to evolve without diluting core identity – balancing speed, authenticity, and long-term brand value.
The Human Algorithm: AI, Creativity & the Future of Marketing
AI is reshaping marketing, but leadership and human judgment remain critical. Lars cuts through the hype to show where AI truly creates value, how to protect brand authenticity, and how leaders should guide creative teams in an increasingly automated world.
LEAD LIKE LEGO: Building High-Trust, High-Performance Organizations
LEGO’s success is built on people, not just products. Lars unpacks the leadership principles behind LEGO’s culture of trust, autonomy, and collaboration, and how leaders can apply them to build resilient, high-performing organizations.
Testimonials
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