Founder of Story & Brand Experience Officer for Macy's
Rachel Shechtman is the founder of STORY, a NYC concept store known for its ever-changing model. A fourth generation entrepreneur, Rachel began her career as a consultant, launching Cube Ventures as a retail and marketing consultancy that advised brands ranging from TOMS to Kraft Foods to JC Penney, AOL, and the CFDA. Read More >
Behind the STORY
The Element of Community in Retail
Branding: The Story Model
"The event was FANTASTIC!!! We have received great feedback and feel it was an excellent way to kick off this new series. Rachel was dynamic, engaging, and connected with the audience on things that are top of mind in our industry."