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Sandra  Guzman

Sandra Guzman

Prize-Winning Journalist, Documentary Filmmaker & Author


Sandra Guzmán is a prize-winning independent journalist, filmmaker, speaker, and author. She has dedicated her writing and editing career to curating stories of marginalized communities in various media platforms–magazines, newspapers, television, books, documentary films, and the web. Read More >

For the last decade she’s collaborated with portraitist and director Timothy Greenfield-Sanders on his acclaimed Identity documentary film series exploring race, class, ethnicity, gender, culture, and sexuality in America. She conducted interviews for The Women’s List, The Boomer List, and shares interview credits with friend and journalist Maria Hinojosa on The Latino List, Volumes I & II. The films originally aired on PBS for American Masters and HBO, respectively. They are currently streaming on Netflix.

Sandra is presently collaborating with Greenfield-Sanders on an American Masters documentary film for PBS on the life and art of Nobel Laureate Toni Morrison.

She is a contributing writer for NBC News online platforms, NBC Latino, and NBC Black.

Sandra served as editor in chief of LATINA magazine, the nation’s largest magazine for Latinx women. She also served as editor in chief of heart & soul, a wellness magazine targeting multicultural women. Sandra was Associate Editor at the New York Post where she created and edited more than a dozen feature sections focusing on New York’s ethnic and religious communities.

Sandra is the author of the woman’s empowerment book, The New Latina’s Bible: The Modern Latina’s Guide to Love, Family, Spirituality, and La Vida. (Seal Press, 2011).

She was a contributing essayist in Emily Bernard’s book, Some of My Best Friends: Writings on Interracial Friendships. She is a contributing writer in the Marvel Comic anthology, Ricanstruction: Reminiscing & Rebuilding Puerto Rico produced by Edgardo Miranda-Rodriguez.

Sandra won an EMMY for producing a public affairs program on the US-Cuban Embargo while working as an Assignment Manager and Public Affairs Producer at Telemundo’s New York affiliate. She also served as a segment producer on the popular morning show, Good Day New York.

She started her journalism career at El Diario-La Prensa, New York’s oldest Spanish language newspaper.

Sandra’s forthcoming memoir explores the power of art and literature to help heal racial and historical trauma.

She is a recipient of many community awards, including Outstanding Achievement in the Arts from her alma mater, Rutgers University. Read Less ^

Speech Topics

The Ten Essential Habits of Every Successful Latina

The road to personal and professional success is an individual and uniquely paved path where culture and gender matter. Speaker Sandra Guzmán has found ten fundamental ingredients in the victorious journeys walked by every successful Latina she has ever interviewed—from Justice of the Supreme Court Sonia Sotomayor and actress, singer, and entrepreneur Jennifer Lopez to film producer and model Christy Turlington to millionaire investor and author Julie Stav. Read More >

“The Ten Habits of Every Successful Latina” is a two-hour, half-day, or full-day interactive training session that can be tailored to meet the needs of your organization, company, or school.

This engaging, fun, and inspiring workshop explores indispensable elements for success and teaches audiences how to diagnose cultural and gender hang-ups that may be thwarting growth. You will learn and practice techniques that will help unlock obstacles that may be keeping you from soaring.

In this workshop, you will learn:

  • The racial, cultural, class, and gender hang-ups that hinder success
  • The power that culture, heritage, gender, and race have on your ability to step into greatness
  • How cultural misunderstandings can be detrimental to your growth
  • The role that fashion choices and regional and neighborhood dialects play in how others perceive you
  • Why being a risk taker is imperative to your personal and professional growth
  • The role a flexible mind plays in your life journey
  • The power of having a woman’s group and key steps to starting one
  • Why learning to challenge authority is key to your success
  • How mimicking the behavior of your mentors will inspire you to walk in the steps of their greatness
  • Why your body language can be sending the wrong message
  • The power of self-love and easy techniques to inspire inner love
  • The three words that are career busters

Sandra Guzmán shares the lessons she has learned from the notable women she has interviewed over the course of her two-decade award-winning career in journalism to help you step into greatness. Read Less ^

Latinos Beyond Ricky Martin & Jennifer Lopez

Marketing to Hispanics: Online & Offline

The Latina Vote

Workplace Diversity Beyond Black & White: The Latino Factor

From College to the Real World: Finding Success the Latin Way

Books & Media


The New Latina's Bible