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Speaking to the World

Sandra  Guzman

Sandra Guzman

Emmy Award-Winning Journalist & Author


Sandra Guzmán is an award-winning multimedia journalist with more than two decades of experience in broadcast, newspaper, and magazine journalism. She is the author of the critically acclaimed book The Latina’s Bible: The Nueva Latina’s Guide to Love, Spirituality, Family, and La Vida and its newly released edition, The New Latina’s Bible: The Modern Latina’s Guide to Love, Spirituality, Family, and La Vida (Seal Press, 2011). With warmth, humor, and I’ve-been-there wisdom, her writing tackles the real-world complications that many Latinas face today. Read More >

Guzmán is the editor-in-chief of Heart & Soul—a fitness, health, and wellness magazine for women of color—and the former editor-in-chief of Latina magazine, the first national glossy lifestyle magazine targeting American Hispanic woman. She was also a former associate editor at The New York Post, where she edited nearly a dozen feature sections, including Tempo and a section she created that covered the city’s Latino community. A leading expert in journalism targeting the burgeoning Hispanic market, she has produced and written hundreds of articles profiling prominent men and women in politics, business, and the arts, in addition to having written and produced hundreds of stories about Latinos and Latinas. She recently participated in the making of the HBO documentary The Latino List, for which she interviewed notable individuals such as Pitbull, Justice of the Supreme Court Sonia Sotomayor, and Eva Longoria.

Sandra Guzmán is a dynamic public speaker with extensive experience delivering keynote addresses and workshops on college campuses and Fortune 500 companies on topics involving media, race, women, wellness, pop culture, politics, and diversity. Her intimate discussions about what it means to be Latina and Latino in the 21st century are provocative, educational, and inspiring.

Guzmán began her career as a general assignment reporter at El Diario/La Prensa, New York's largest and oldest Spanish-language newspaper, and later worked as an assignment manager and producer at Telemundo’s evening news (WNJU-TV) where in 1995 she won an Emmy for "The Cuban Embargo (Embargo Contra Cuba),” a half-hour groundbreaking special on the US embargo against the island nation. It won the station’s first News and Public Affairs Programming Emmy. In 1999, she helped launch soloella.com, a bilingual website for Latinas.

She is a graduate of Rutgers University. Read Less ^

Speech Topics

The Ten Essential Habits of Every Successful Latina

The road to personal and professional success is an individual and uniquely paved path where culture and gender matter. Speaker Sandra Guzmán has found ten fundamental ingredients in the victorious journeys walked by every successful Latina she has ever interviewed—from Justice of the Supreme Court Sonia Sotomayor and actress, singer, and entrepreneur Jennifer Lopez to film producer and model Christy Turlington to millionaire investor and author Julie Stav. Read More >

“The Ten Habits of Every Successful Latina” is a two-hour, half-day, or full-day interactive training session that can be tailored to meet the needs of your organization, company, or school.

This engaging, fun, and inspiring workshop explores indispensable elements for success and teaches audiences how to diagnose cultural and gender hang-ups that may be thwarting growth. You will learn and practice techniques that will help unlock obstacles that may be keeping you from soaring.

In this workshop, you will learn:

  • The racial, cultural, class, and gender hang-ups that hinder success
  • The power that culture, heritage, gender, and race have on your ability to step into greatness
  • How cultural misunderstandings can be detrimental to your growth
  • The role that fashion choices and regional and neighborhood dialects play in how others perceive you
  • Why being a risk taker is imperative to your personal and professional growth
  • The role a flexible mind plays in your life journey
  • The power of having a woman’s group and key steps to starting one
  • Why learning to challenge authority is key to your success
  • How mimicking the behavior of your mentors will inspire you to walk in the steps of their greatness
  • Why your body language can be sending the wrong message
  • The power of self-love and easy techniques to inspire inner love
  • The three words that are career busters

Sandra Guzmán shares the lessons she has learned from the notable women she has interviewed over the course of her two-decade award-winning career in journalism to help you step into greatness. Read Less ^

Latinos Beyond Ricky Martin & Jennifer Lopez

Marketing to Hispanics: Online & Offline

The Latina Vote

Workplace Diversity Beyond Black & White: The Latino Factor

From College to the Real World: Finding Success the Latin Way

Books & Media


The New Latina's Bible