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Tiffany  Manuel, PhD

Tiffany Manuel, PhD

President & CEO, TheCaseMade


DrT (as she prefers to be called) is a dynamic speaker, best-selling author and the President and CEO of TheCaseMade, an organization dedicated to helping leaders powerfully and intentionally make the case for systems change.  In her role at TheCaseMade, DrT works with hundreds of passionate social changemakers, innovators and adaptive leaders around the United States who are building better, stronger communities that are diverse, equitable and inclusive.  By aligning their community stakeholders around the kind of deep systems changes that can improve population outcomes, these leaders are able to grow their impact, scale their programs, and harness the investments they need to improve their communities. Read More >

DrT grew up in Detroit, Michigan during one of the most turbulent times in the city’s history. It was because of the challenges of that experience that she champions better policy, programs, investments and services that can transform our cities and communities for the better.  It is also the reason that DrT has worked to expand opportunity, equity and inclusion through 25+ years of professional and volunteer experience spanning the private and non-profit sectors, government and academia.

Trained as a social scientist in quantitative and qualitative methods, she is a self-professed “data, policy, and messaging wonk!” She is passionate about translating the insights harvested from her research and practice to improve our ability to build public will around the critical issues that matter most. She holds doctorate and master’s degrees in public policy from the University of Massachusetts Boston, a master’s degree in political science from Purdue University and a bachelor’s degree from the University of Chicago.

DrT has served on numerous nonprofit and social-impact boards and is a lifetime member of Delta Sigma Theta Sorority, Incorporated, an African American public service sorority.  Read Less ^

Speaker Videos

Making the Case for Affordable Housing

Racial Equity

On Affordable Housing

Story of Us

Florida Housing Coalition

All in Data

Speech Topics

Who Needs Health Equity? Avoiding Messaging Backfires & Growing Support for A Health Equity Agenda

Over the last 20 years, we’ve seen an explosion in the availability of data that provide strong evidence about the types of programs, policies, and initiatives that result in improved population health outcomes. Our data is helping us to prove that it is possible to make investments in population health that are cost-effective, improve health outcomes, and engage communities as co-producers of their own health—and that many of these investments have residual impacts that go well beyond improved health outcomes for the targeted beneficiaries. But access to more data and empirical evidence has not been the game-changer that many of us thought it would be. It can be tough to make a compelling case for systems changes that would make meaningful improvements in health outcomes. Worse, when we are not careful in how we talk about our work or use the data we have, our attempts to build support can actually backfire and reduce support for our work. This session will help participants understand how to make a stronger case for scaling health programs, policies and investments that fundamentally transform our health ecosystems for the better.

Making the Case for Racial Equity & Inclusion: Building the Support We Need To Advance Our Work

We are living in a powerful moment in history. Leaders across our country are being challenged to embrace equity and inclusion in new and meaningful ways.  Some are new to this journey, while others have been using an equity lens for some time and are excited to use this opportunity to reinforce their commitment to that work.  Wherever you are on this journey, we recognize that this is important work that has the power to transform the future of our country. And we also recognize that this work needs more firepower and a stronger groundswell of support.  In this keynote presentation, Dr. Manuel will share proven strategies for advancing the goal of equity in our work.  You don’t want to miss this session!

Doubling Down on Equity: A Strategic CaseMaking Workshop (3 Hour Workshop)

Following Dr. Manuel’s keynote, she will facilitate an interactive design workshop dedicated to helping participants really drill down on their materials.  We know that there is no magic bullet or string of particular words and phrases alone that can make the case for equity and inclusion but there are proven strategies for doing this work. Bring your mission statement, your strategic plans, your campaign documents, your talking points or any other materials that you’ve been hoping to improve and let’s work to make sure that you are making the strongest possible case for equity and inclusion in your work.  We use a design lens to help you craft a way to talk about these issues that is authentic and compelling.

Why Housing Messages Backfire & 10 Things We Can Do to Make a Stronger Case for Housing

Do you ever struggle to explain why housing matters? As professionals in the housing industry, it can often be difficult to convey the importance of housing and to build public support for investing in the housing needs of those in our communities. However, in a time of budget cuts related to housing and the increased need to build more housing to address affordability issues, it is more important than ever that housing professionals have a strong and persuasive message to share. This keynote presentation by Dr. Tiffany Manuel will provide proven strategies for advancing housing issues taken from hundreds of housing campaigns across the country.  Dr. Manuel will provide an overview of how public audiences think about housing as an issue area; explain how/why some of our messaging is backfiring; and help you think through what language will help elevate your work. She will also help you understand how to counter the thorny challenges of community opposition to affordable housing.  Join us for this important and engaging keynote on messaging that will help you create and implement more effective messaging techniques!

The Urgency to Build Public & Political Will to End Homelessness

Across the country, efforts to address the issues of homelessness and affordable housing are gaining traction.  The sheer scale of the challenges facing average Americans in finding decent housing is pushing these issues onto the national and local political agendas. Yet much of our messages to advance homelessness often backfire and the deals being brokered to address affordable housing, often leave unsheltered populations out in the cold.  So, even with this growing momentum, we need more firepower to move helpful policies, investments and programs forward.  We need stronger alignment across stakeholders in our communities and we need greater public support.  Building public and political will to move transformative solutions forward – especially those that have an equity lens – remains tough.  In this keynote Dr. Tiffany Manuel, an expert in public will building, will talk about the ways that we can foster stronger community engagement and multi-sector alignment in ways that allow us to take advantage of the current momentum in the field.  

Tackling the Issues of Racial Segregation, Gentrification & Displacement

There is a growing awareness that housing segregation, displacement, and gentrification are deeply destructive and unnecessary, given the existence of proven strategies for growing prosperous and inclusive communities without displacing or segregating long-term residents. While many of the nation’s leaders understand these issues and are growing their sophistication in tackling them, their long-term success relies in part on their ability to engage a wider net of community stakeholders with a strong case for change.  This keynote presentation focuses squarely on how we can advance the work to do that, within the context of the current political and economic environment.