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From the World Cup to Wimbledon, Women are Captivating the World

08 Jul 2019

From the World Cup to Wimbledon, Women are Captivating the World

From Coco Gauff’s triumph on the courts to electrified fans chanting, “Equal Pay!” as TEAM USA took home the gold at the Women’s World Cup, the eyes of the world were on women. Minutes after the USWNT won its second consecutive championship, NIKE aired an ad called “Never Stop Winning” that captured the mood. “I believe,” the narrator said, “a whole generation of girls and boys will go out and play and say things like, ‘I want to be like Megan Rapinoe when I grow up.’” Rapinoe and her teammates Alex Morgan, Rose Lavelle, Tobin Heath and others have fought hard for equal pay and investment in women’s soccer. As tennis legend Billie Jean King tweeted, “These athletes have brought more attention, support, & pride to women’s sport…It is long past time to pay them what they rightly deserve.”

“I see a lot of parallels with the women’s movement of the 1960s,” says Robert Walker, CEO and Founder of APB Speakers, who worked with feminist pioneers Bella Abzug, Germaine Greer, and Betty Friedan and now represents groundbreaking women like BET’s CEO Emeritus Debra Lee, Oscar winner and women’s rights activist Mira Sorvino, Ireland’s first female president Mary Robinson and Nobel Peace Laureate and first woman president of Liberia Ellen Johnson Sirleaf. Walker cited APB’s more than 50-year history of representing women activists who might otherwise not be heard. “We have to keep the momentum going. It can’t just be ‘the weekend of the woman.’ The Women’s World Cup champions and others have a powerful message that we have to keep in the spotlight.”

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