APB Speaker Dia Simms Launches New CBD Business
10 Oct 2019
Less than two weeks after stepping down as president at Combs Enterprises, APB speaker Dia Simms has made a solo move into the cannabis industry. Her distribution firm, called BRN Group, will be a “first of its kind, privately-held, global brand development, management and distribution company that licenses, manages and distributes superior cannabis brands worldwide.”
Simms began her career working as an assistant under Sean “Diddy” Combs dating back to 2005 and made significant business moves for the mogul’s brand. Reaching agreements on liquor deals with Cîroc Vodka and DeLeón Tequila highlighted her time at the enterprise. Regarding her move to the CBD industry, she says, “I have the opportunity to make a difference at ground-level. The cannabis industry is not diverse, and to make change, you have to get involved and I can build it from scratch.”
Dia brings her relentless commitment to excellence and her unparalleled track record as a creative strategist to audiences across the country. Her professional journey began rather unconventionally: before joining Combs Enterprises, she worked for the Department of Defense, and later in advertising sales and the pharmaceutical industry. A sought-after speaker on entrepreneurship and leadership, she imparts powerful lessons and implementable strategies that will make a difference in any organization.