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APB’s Rebecca Costa on How COVID-19 is a Lesson on Exponentiation & that Panic is its Cure

25 Mar 2020

APB’s Rebecca Costa on How COVID-19 is a Lesson on Exponentiation & that Panic is its Cure

Acclaimed technology futurist and author, APB speaker Rebecca Costa, is among the few scientists who are not against panic. Costa expresses, “When it comes to exponentiating threats, the time to panic is now, not later.” Costa explains in her blog how the human brain is used to solving problems in a linear method, but when the problem is exponential, like COVID-19, it can truly become dangerous. Therefore, Costa uniquely enforces that panic is necessary to help put a stop to the virus spreading. Costa says, “They're treating the spread of the virus as if the number of cases will grow in a controlled, manageable, linear fashion. And in so doing, creating the illusion there is ample time to prepare hospitals, healthcare workers, nursing homes, schools, law enforcement, etc.”  

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As leaders come to terms with the new business reality made urgent by COVID-19, Costa believes there is comfort in knowing many of the technologies needed to adapt quickly to a remote, distributed workforce are already in place. Costa is the leading expert on "fast adaptation" in complex environments and has worked with the leaders of the largest global corporations to position them to react swiftly and opportunistically to sudden changes.

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