APB Speaker Sara Wilson on Nike, RFTK & the Metaverse
17 Dec 2021
![APB Speaker Sara Wilson on Nike, RFTK & the Metaverse](/media/p3cnvfky/wilson-12-21.jpg?width=1140&height=550&v=1d7f31fea3b2780)
Nike’s purchase of a virtual sneaker studio earlier this week may be one of the smartest decisions the company has made in years and also a major signal about the future of virtual commerce, says Digital Content Strategist and Gen Z Marketer Sara Wilson. Check out why this APB speaker thinks all brands need to pay attention to this move towards the metaverse.