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APB Speaker Sara Wilson on Nike, RFTK & the Metaverse

17 Dec 2021

APB Speaker Sara Wilson on Nike, RFTK & the Metaverse

Nike’s purchase of a virtual sneaker studio earlier this week may be one of the smartest decisions the company has made in years and also a major signal about the future of virtual commerce, says Digital Content Strategist and Gen Z Marketer Sara Wilson. Check out why this APB speaker thinks all brands need to pay attention to this move towards the metaverse.