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Sara  Wilson

Sara Wilson

Digital Content Strategist, Gen Z Marketing Expert & Facebook/Instagram Alum


Sara Wilson is a digital content strategist, Gen Z marketing expert and Facebook/Instagram alum who works with brands, publishers and high-profile individuals to create and grow passionately devoted communities across digital channels. To do it, she leverages a unique combination of journalism and digital marketing skills honed during two decades working at some of the world’s leading publications and social platforms. Read More >

Sara frequently speaks and leads workshops on the subject of "digital campfires" (a term she coined in the Harvard Business Review to describe the types of spaces young people are gathering in online today) to internal teams at brands and platforms around the world such as YouTube and Microsoft.

As the founder and principal of SW Projects (swprojects.co), she has helped brands like Nike, Birchbox, Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy, Overheard LA, and several A-list celebrities reach audiences more effectively.

Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent.

She has been featured as an authority on digital strategy in Forbes, Women's Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast, among others. She has also written on the theme for MIT Sloan Management Review, AdAge and Quartz in addition to the Harvard Business Review.

Sara is also the creator and host of The Digital Campfire Download, a series where she interviews the entrepreneurial forces behind some of the hottest digital-first brands and platforms today. Read Less ^

Speech Topics

Digital Campfires: A New Framework for Building Intimacy With Your Audience

Audiences today, especially younger ones, are increasingly retreating from public-facing social platforms and flocking to smaller, more intimate online destinations such as Roblox, Discord, Twitch, Fortnite, and others. Digital strategist Sara Wilson calls these spaces digital campfires, a term she first coined in the Harvard Business Review, where she also detailed the ways that brands and platforms are experimenting with digital campfires as a means of building and fostering more intimate relationships with their audiences. Read More >

In the two years since Sara first introduced the term, digital campfires have become a force defining not only how audiences connect, but also how they experience and shape culture at large.

In this talk, Sara explains why brands and digital platforms can no longer afford not to pay attention to digital campfires, the ways your brand, organization or platform’s long-term survival may depend on them, and how to leverage a three-step digital campfire formula to find your people, create and stoke brand love, and build long-term trust. Read Less ^