CEO of MachineVantage
Dr. Pradeep is a leading international business consultant and entrepreneur, having launched a series of successful firms across a number of categories. Most recently, he is the founder and CEO of MachineVantage, an advanced high technology enterprise specializing in the application of artificial intelligence and machine learning for innovation in product development and marketing. Dr. Pradeep co-authored the new book, AI For Marketing And Product Innovation, which Amazon named the “#1 New Release in Business Management.” Read More >
New Frontier of Neuroscience
Neuromarketing & Product Innovation
We think we are in conscious control of our lives. That is the illusion that human beings live with, every day. Read More >
But we are not. In fact, as advanced neuroscience has discovered, more than 95% of our daily decisions are made in our non-conscious minds. The implications of that fact are widespread and enormous.
Dr. Pradeep explains how and why that core scientific truth drives almost everything we do, from the purchase decisions we make to all aspects of life in a corporation, even to the selection of our mates, and so much more. Read Less ^
Artificial intelligence underlies more and more of our world. This unseen, highly advanced technology is rapidly rooting itself in our homes, our cars, and with ever-growing speed, in businesses around the globe. Read More >
Understanding AI — what it is, what it can do, and how to harness it for maximum advantage in the marketplace — is now a critical issue for every enterprise. Using Enterprise Taxonomy as the core Strategy and Tactics Driver enables the rapid development and agile implementation of AI in the fabric of operations.
Dr. Pradeep explains strategic and tactical ways to use AI to drive improvements in every aspect of business operations. Read Less ^
Boards of directors must deal with a multitude of modern business issues today, far beyond the traditional. What is “Duty of Care” in the Age of the Algorithm? Evaluating the AI strategies and methodologies of an enterprise is fast becoming a key board responsibility. Read More >
Grasping the complexities of enterprise use of AI, and effectively provide oversight might necessitate creating an “AI Committee” in addition to an “Audit Committee” of modern board work. As the founder of BoardVantage, the world’s largest corporate governance infrastructure (recently acquired by Nasdaq), Dr. Pradeep brings a unique perspective to this topic and outlines how boards can master these challenges and forge the path for success. Read Less ^
Are your sales strategies and tactics stuck in the ‘90’s? Does “direct to consumer” conjure images of a door to door salesperson lugging encyclopedias or cosmetics? Read More >
Artificial intelligence systems, combined with advanced consumer neuroscience, offer the key to sales success in the 21st century. The “force” in any sales force is not just data – but neuroscience driven insights that enable spotting a lead, closing a deal faster, or commanding a better price.
Dr. Pradeep explains the hows and whys behind the revolutionary processes that are transforming sales for the world’s smartest companies. Read Less ^
Why are the most successful brands successful? The key to brand success is understanding how brains perceive brands. Read More >
What are the hidden drivers behind consumers’ choices? Unlocking the 7 dimensions of Neuro Branding provides the answers to these and other critical questions to achieve marketplace mastery, and to build brands for success. Dr. Pradeep takes the audience deep into The Secret Life of Brands. Read Less ^
Retail is undergoing seismic shifts. Store failures are skyrocketing. An omnivorous online industry is rewriting all the rules. How can today’s struggling retailers recapture consumers’ attention, engage them how and when and where it matters most, and compete effectively? Read More >
The default strategy is to offer discounts and promotions, drive up trade spend, and drive down profitability. No one wins the race to the bottom.
Dr. Pradeep details the answers and offers a compelling look into the ‘smart store’ that is right around the corner that utilizes Neuroscience and AI to surprise and delight customers. Read Less ^
The new product gamble has always been just that. What kind of proctors can effectively monitor and minimize the gamble? Read More >
80% of new products fail—and fail quickly—at enormous cost. This cost is not just business loss, but “Optimism Loss”, and is demoralizing to employees, customers, and shareholders. Failure has many lessons, but so does success – so why not build success and learn from it?
Companies today are starting to take the dice off the table and replacing them with the brilliant twin technologies of artificial intelligence and neuroscience. Minimize risk, innovate faster, and set up for success. Dr. Pradeep describes the tools, tips, and tricks that AI and advanced neuroscience offer to guide the most successful new product introductions. Read Less ^
Reality TV meets Neuroscience problem solving. “Give me your tired brands, your poor ads, your huddled packages yearning to breathe free, the wretched refuse of your digital advertising. Send these, the rudderless, tempest-tossed to me, I lift my Neuroscience and AI lamp beside the golden door!” Read More >
If you’re not appealing to the non-conscious mind…if your products, services, marketing and every other element of your business aren’t aligned for maximum impact and effectiveness…you are already at a severe competitive disadvantage.
Dr. Pradeep, the world’s acknowledged expert in consumer neuroscience and applied AI, delivers a series of practical, actionable tips and insights and solves your problems in real time. Read Less ^
Disrupting the advertising agency and creative ideation market, one algorithm at a time, and one NeuroDesign element at a time. Can every ad go viral? Why not? Read More >
The good news is, companies don’t have to hire computer scientists or neuroscientists to do so. The powerful twin forces of artificial intelligence and consumer neuroscience are accessible now algorithmically.
Aligning advertising and messaging with metaphors and neuroscience can reduce media spend, and make the spend more effective. Dr. Pradeep outlines the new ways that creatively-driven companies can harness technology to achieve that success today. Read Less ^
Baffled by today’s teenagers? Mystified by marital strife? Figuring out the midlife blues? Wondering how best to navigate the tricky waters of your work environment, get noticed, and get that promotion? Want to win over the mate of your dreams? Mind you, it is all in the mind – the non-conscious mind. Read More >
Drawing from the most advanced laboratory explorations into the non-conscious mind — the ‘hidden iceberg’ of our minds that makes more than 95% of our daily decisions—Dr. Pradeep offers an expert insider’s look into why we think the way we do, and why we do what we do.
Audiences come away with deep new insights about the most fundamental aspects of life — including themselves. Read Less ^
“Dr. Pradeep was absolutely TREMENDOUS and certainly made an impression on everyone here (we all could have listened for hours!) He was a tremendous fit /addition to our agenda.”
“We had an amazing time with Dr. Pradeep and received positive feedback from attendees on his sessions.”
“Many thanks! We were thrilled to host Dr. Pradeep and he was a key draw in our program. Thank you!”
“Dr. Pradeep does something unique. He combines top-tier science with business acumen, and that mix provides the kind of deep and actionable insights that our audience responded to so well.”
“Truly fresh learnings are relatively rare when it comes to business. Between Dr. Pradeep’s consumer neuroscience background and his expertise with artificial intelligence, he delivers that rarity. What’s more, he delivers it consistently and in terms that lay people understand.”
“Retail today—especially in a constantly-shifting global category like apparel—demands fresh information about consumer attitudes and behavior that can inform critical decisions in short time frames. Dr. Pradeep demonstrates that ability for us time and again, and he manages to do it in a very entertaining way.”
“‘Fascinated’ is the word I would use to describe Dr. Pradeep’s effect with an audience. From start to finish!”
“What’s the value of gaining a much deeper understanding of consumers--not just of how they think and feel, but why? For us, Dr. Pradeep’s insights and advice translate into practical business steps that we can take to develop effective products, and market them effectively.”
“Every day we compete across all of our global marketplaces. So having better understandings of our consumers means having an important advantage. Dr. Pradeep gives our teams the insights, and the business ideas, that help us compete very successfully.”
“The new era we live in requires companies to work from the consumer to the company and not the other way around (as it has commonly been). Artificial intelligence helps decode consumer interests, needs, and motivations across cultures and habits. What Dr. Pradeep does so well with people is explain this new technology and link it with neuroscience learnings. The result is information that everyone responds to and can put to actual use in their business.”
“Companies as complex as Merck demand sophisticated answers to competitive challenges. What we’ve seen with Dr. Pradeep is the capability to combine high-level global business experience with high technology and neuroscience. He engages audiences in a very compelling way across those categories. He earns their attention, and he keeps it.”
“When you invite Dr. Pradeep to address your people, you get more than a very smart person who knows his fields. You get an inspirational speaker, someone who brings wit and humor to his remarks, and someone who never fails to surprise and delight his listeners.”
“Understanding the drivers for consumer behavior in a category like ours is more complicated than it might seem. What we’ve learned from Dr. Pradeep about the critical importance of the non-conscious mind has informed how we think about our products and our marketing, and it’s opened opportunities for us.”
“We invited Dr. Pradeep to be a board member of one of our funds precisely because we wanted his special array of knowledge and experience. He brings a strategic mind, an incisive intellect that quickly grasps issues and formulates solutions, and a vision that we draw on. He also makes every board meeting a delightful interchange.”