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Jon  Youshaei

Jon Youshaei

Former Marketing Lead at YouTube & Instagram, Writer, Forbes & NFT Creator, Origin Protocol


As one of the very few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc. magazine for "cracking the code to going viral.” He hasn’t just seen the social media revolution — he helped create it. And he’s now doing it again with NFTs and Web3. Read More >

During five years at YouTube, Jon was Head of Creator Product Marketing, where he worked with YouTube's top creators and celebrities to grow their audiences and their incomes. For the past three years, Jon worked at Instagram, where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform.

Jon is now a writer for Forbes and Time magazines and serves as the Creator-In-Residence for Origin Protocol, a leading NFT platform, where he advised Paris Hilton, George Lopez and many other creators and brands on their NFT drops. He’s also the Head Creator Advisor for TubeBuddy, a leading YouTube analytics platform used by 9 million creators.

Jon’s keynotes routinely get standing ovations at company offsites, conferences and university events. In fact, Jon has been recognized by NPR “as one of the best commencement speakers since 1774, alongside Steve Jobs, Oprah and John F. Kennedy.” His speeches mix learning with laughter and insight with inspiration. He’s perfect for conferences, where he not only fills seats but keeps audiences on the edge of them. He’s great for college and high schools that want to help their students learn real-world skills. And, of course, he shines most at company events where his combination of Web2 and Web3 experience can help future-proof your business. No matter your event, Jon has a keynote for your audience or he’ll work with you to create one. Read Less ^

Speaker Videos

Cracking the Code on Going Viral

Beyonce’s Surprising Secret to Boost Your Creativity

The Real Story of Paris Hilton Interview

George Lopez Interview

Virtual Keynote: Adapting to the New Normal

Secret Apartment of the YouTube Stars

Sizzle Reel

NPR's Best Commencement Speeches of All Time

Speech Topics

Beyonce’s Bizarre Secret: What I Learned After 8 Years at Instagram & YouTube

See why this keynote has been one of the most highly-requested talks from many Fortune 500 companies, including AT&T, American Express, Google, Allstate Insurance and more. Jon Youshaei shares what he learned behind the scenes at Instagram and YouTube and by working with many top creators, celebrities and brands. Best of all, Jon shares secrets he learned about how Beyonce and her team use social media, so you can apply regardless of your industry, budget or age.

How To Tell Stories That Sell: 3 Ways To Reach Millions With Your Message

Reaching millions of people isn’t an accident. It’s a process—one that Jon Youshaei has mastered as a leading marketer at YouTube, Instagram and writer for Forbes and Time magazines. Lauded by Inc. magazine for "cracking the code for going viral," Youshaei shares that code in this captivating keynote. By the end of his talk, you’ll have your notepad filled with Jon’s blueprint of how to write engaging headlines, simplify your message and increase your shareability so you break through the noise.

NFT Masterclass: 3 New Rules for Web3 (And How To Sell Your YouTube Video For $760,000)

We're living through a unique time where your brand can grow astronomically if you adapt—or be left behind if you don't. As a marketing lead at YouTube and Instagram and now a Creator-In-Residence for Origin Protocol, one of today's leading NFT platforms, Jon Youshaei has worked with stars like George Lopez, Paris Hilton and Jake Paul to launch and market their NFTs. In this entertaining keynote, he'll break down his top tips and case studies for creating your first NFT, collecting them and how they can help actually drive meaningful ROI for your business.

Building Better Teams: Lessons From Working With Top YouTubers & Media Brands

What if we told you that 28 of YouTube's biggest stars live together in the same apartment? Together, they have a combined audience of over 150 million subscribers. It's a secret community where stars are made, ideas are born and million-dollar deals are signed. It’s also a groundbreaking case study on how to build teams, improve culture and foster collaboration in today’s world. As YouTube’s former Head of Creator Product Marketing, Jon Youshaei has not only studied this secret community of YouTube stars, but he also lived with them. He’s learned first-hand what happens when the cameras turn off. In this keynote, Jon shares how these influencers work together, create teams and rise to prominence with very few resources. You’ll hear entertaining stories from his time in the apartment and actionable insights that you can apply to boost your culture, creativity and efficiency.

Admazing or Adtrocious? Lessons From The World’s Best & Worst Marketing Campaigns

Who said the Super Bowl is the only time to discuss amazing commercials? In this keynote, Jon Youshaei analyzes the world’s best and worst commercials to find out what really makes a great ad. He’ll dive deep into the psychology, creativity and copywriting, while rating each ad on a scale of "Admazing" to"Adtrocious." Whether you’re marketing a startup, running campaigns at a bigger company or just building your personal brand, this presentation will provide you with the case studies, templates and tools to get ahead.

Navigating College & Graduation: Stuff They Don’t Teach You in School But Should

Graduating from college is like jumping off a plane with no parachute. Nobody teaches you how to fly as you fall. Most commencement speakers will provide cliche advice (follow your passion, shoot for the moon, do the impossible) but in this speech, Jon provides 15 practical and actionable tips on how to navigate the real world—and how he did it going from the son of Iranian immigrants to working at YouTube and Instagram for the past 8 years and writing for Forbes.