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Jon  Youshaei

Jon Youshaei

Former Marketing Lead at YouTube & Instagram, Writer, Forbes & NFT Creator, Origin Protocol


As one of very few marketers to work at both YouTube and Instagram,, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.” He hasn’t just seen the social media revolution; he helped create it — and he’s now doing it again with NFT’s & Web 3. During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform. Read More >

Jon is now a writer for Forbes and Time magazine and serves as the Creator-In-Residence for Origin Protocol, a leading NFT platform where he advised Paris Hilton, George Lopez and many other creators and brands on their NFT drops. He’s also the Head Creator Advisor for TubeBuddy, a leading YouTube analytics platform used by 9 million creators. 

Jon’s keynotes routinely get standing ovations at company offsites, conferences, and university events. His speeches mix learning with laughter and insight with inspiration. He’s perfect for conferences where he not only fills seats, but keeps audiences on the edge of them. He’s great for college and high schools who want to help their students learn real world skills. And of course, he shines most at company events where his combination of Web 2 and Web 3 experience can help future proof your business. No matter your event, Jon has a keynote for your audience or he’ll work with you to create one. Read Less ^

Speaker Videos

Cracking the Code on Going Viral

Beyonce’s Surprising Secret to Boost Your Creativity

The Real Story of Paris Hilton Interview

George Lopez Interview

Virtual Keynote: Adapting to the New Normal

Secret Apartment of the YouTube Stars

Sizzle Reel

NPR's Best Commencement Speeches of All Time

Speech Topics

Beyonce’s Bizarre Secret: What I Learned After 8 Years at Instagram & YouTube

See why this keynote has been one of the most highly-requested talks from many Fortune 500 companies, including AT&T, American Express, Google, Allstate and more. Youshaei shares what he learned behind-the-scenes at Instagram and YouTube and by working with many top creators, celebrities and brands. Best of all, he shares secrets he learned about how Beyonce and her team use social media so you can apply regardless of your industry, budget, or age.

How To Tell Stories That Sell: 3 Ways To Reach Millions With Your Message

Reaching millions of people isn’t an accident. It’s a process — one that Jon Youshaei has mastered as a leading marketer at YouTube, Instagram and writer for Forbes and Time magazines. Lauded by Inc. magazine as a "cracking the code for going viral," Youshaei shares that code in this captivating keynote. By the end of his talk, you’ll have your notepad filled with Youshaei’s blueprint of how to write engaging headlines, simplify your message, and increase your shareability so you break through the noise.

NFT Masterclass: 3 New Rules for Web3 (And How To Sell Your YouTube Video For $760,000)

We're living through a unique time where your brand can grow astronomically if you adapt — or be left behind if you don't. As a marketing lead at YouTube and Instagram and now a Creator-In-Residence for Origin Protocol, one of today's leading NFT platforms, Jon has worked with stars like George Lopez, Paris Hilton and Jake Paul to launch and marketing their NFTs. In this entertaining keynote, he'll break down his top tips and case studies for creating your first NFT, collecting them, and how it can help actually drive meaningful ROI for your business.

Building Better Teams: Lessons From Living in an Apartment with 28 YouTube Celebrities

What if we told you that 28 of YouTube's biggest stars live together in the same apartment? Together, they have a combined audience of over 150 million subscribers. It's a secret community where stars are made, ideas are born, and million dollar deals are signed. It’s also a groundbreaking case study in how to build teams, improve culture, and foster collaboration in today’s world. As YouTube’s former Head of Creator Product Marketing, Jon Youshaei has not only studied this secret community of YouTube stars, but he lived with them. He’s learned first-hand what happens when the cameras turn off. In this keynote, Jon shares how these influencers work together, create teams, and rise to prominence with very few resources. You’ll hear entertaining stories from his time in the apartment and actionable insights that you can apply to boost your culture, creativity, and efficiency.

Admazing or Adtrocious? Lessons From The World’s Best & Worst Marketing Campaigns

Who said the Super Bowl is the only time to discuss amazing commercials? In this keynote, Jon analyzes the world’s best and worst commercials to find out what really makes a great ad. He’ll dive deep into the psychology, creativity and copywriting while rating each ad on a scale of "Admazing" to …"Adtrocious." Whether you’re marketing a startup, running campaigns at a bigger company, or just building your personal brand, this presentation will provide you with the case studies, templates, and tools to get ahead.