Product Marketing Manager for Instagram TV (IGTV)
Named a top marketer by Forbes and Entrepreneur and lauded by Inc. Magazine for “cracking the code for going viral,” Jon Youshaei is a YouTube marketing guru, business writer and creator of Every Vowel, a popular workplace cartoon series called “the Dilbert for millennials.” As YouTube’s Head of Creator Product Marketing, Jon worked with the platform’s influencers to help them grow their communities and create viral content that generates millions of views. Today, he works at Instagram as the Product Marketing Manager for their new video platform, IGTV. Known for his unique topics and a strong stage presence, Jon was also ranked by NPR as “one of the best commencement speakers since 1774” (alongside Sheryl Sandberg, Steve Jobs and JFK). Read More >
Cracking the Code on Going Viral
Beyonce’s Surprising Secret to Boost Your Creativity
Secret Apartment of the YouTube Stars
NPR's Best Commencement Speeches of All Time
Going viral isn’t an accident. It’s a process—one that Jon Youshaei has mastered as a leading marketer at YouTube and writer for Forbes and Time magazine. Lauded by Inc Magazine for “cracking the code on how to go viral”, Youshaei is the force behind many popular videos, articles, cartoons and other content that have set records for shares, views and followers. As YouTube’s Head of Creator Product Marketing, he also collaborates with the platform’s biggest stars to create viral content that’s ahead of the curve and in front of cultural trends. In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through and reach millions of people with your message.
See why this keynote has been one of the most highly-requested talks from many Fortune 500 companies, including Facebook, AT&T, Google, Allstate and more. Youshaei mesmerizes audiences by taking them on a journey through time, explaining how innovators from Shakespeare to Beethoven to Beyoncé rose to prominence. Hint: it’s not what you think. You’ll not only discover a hidden side to these “well-known” stars (especially, Beyoncé), but you’ll learn the secrets to how they stayed relevant and boosted their creativity so you can do the same regardless of your industry, profession or age.
What if we told you that 28 of YouTube's biggest stars live together in the same apartment? Together, they have a combined audience of over 100 million subscribers. It's a secret community where stars are made, ideas are born, and million dollar deals are signed. It’s also a groundbreaking case study in how to build teams, improve culture, and foster collaboration in today’s world. As the Head of Creator Product Marketing at YouTube, Jon Youshaei has not only studied this secret community of YouTube stars, but he lived with them. He’s learned first-hand what happens when the cameras turn off. In this keynote, Youshaei shares how these influencers work together, create teams and rise to prominence with very few resources. You’ll hear entertaining stories from his time in the apartment and actionable insights that you can apply to boost your culture, creativity, and efficiency.
Graduating from college is like jumping off a plane without a parachute. Nobody teaches you to fly as you fall. Most commencement speakers say the same-old-same-old: “Follow your passion!” “Shoot for the moon!” “The impossible is nothing!” “Just do it!” Their advice could easily pass as brand slogans - and may be just as meaningless when it comes to navigating life after graduation. Jon Youshaei takes a different approach. His entertaining commencement address includes 15 specific and untraditional tips that took him from helpless recent grad to his dream job at YouTube, writing for Forbes and Time magazines and drawing a popular cartoon series with 400,000 readers. Learn what helped him chase his dreams so you can not only survive the real world - but thrive in it.
"If anyone has cracked the code on how to go viral, it's Jon Youshaei. This Wharton alumnus is a creative force who knows how to use marketing to inspire movements for millennials."
"Jon Youshaei is incredibly insightful, inspiring and entertaining. From Millennials to Gen Z, he knows how to empower today's young professionals like few others do."
"Jon has the unique and extraordinary combination of exuberant youth and seasoned wisdom, the likes of which I've never seen before. His words are more than just words – they evoke profound feeling. Jon’s charisma and warmth draw you in, and his intellect and experience make you want to stay and be in his presence."
"Jon Youshaei is one of the most highly creative thinkers of our time. It's rare to find someone of his talents who sincerely wants to help others succeed. He’s one of the good guys. Keep your eyes on Jon, he has a lot to offer our world.”