Digital Marketing Expert & Best Selling Author
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Read More >
Challenge Your Content Marketing Assumptions
Most everyone hates writing. But most everyone loves to have written. Especially when we’ve produced something we can be proud of. ("Of which we can be proud” might be technically correct, but it sounds too stuffy, amirite?) Come to this fun session to hear Ann’s key insights on a subject near and dear to her heart: how you can take your writing from second-rate to spectacular.
In our always-on, speedy, tech-connected 21st century... why should your business think about marketing more slowly? Conventional wisdom holds that when you’re slow, you’re a slacker. When you slow down, you’re road kill. But, just maybe, the opposite could also be true? Come to this fun and entertaining session to hear Ann describe how slow is indeed the new fast.
Content marketing and storytelling offer a vast opportunity for all businesses. Even yours. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be strong and buff. So the question is: How do we inspire our teams to create more robust, effective marketing? Or, how do we up the quality of what we are producing? (And how do you define “quality,” anyway?) In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.
A new year is always a good time to reflect on the year that was: what worked and what didn’t. That’s especially true now. Because if 2017 taught us anything, it’s that we need to challenge our own biases and assumptions. And we need to separate the fake facts from the truth. Now is the time to challenge what we think we know about our marketing, with an eye toward challenging ourselves to do better. In this highly engaging talk (and politics-free, don’t worry!), Ann uncovers the three specific places where most companies are relying on fake news and hunches instead of data, research, and honest empathy. She’ll challenge you to rethink your content and your marketing to make it truly drive business for your company.
"Ann Handley is one of the best speakers (not just about marketing) on the planet."
"Brilliant, dynamic on stage, and skilled at making a personal connection with the audience."
"Substance + passion = a rock star of a storyteller!"