Brittany Hodak

Award-Winning Business Leader

Brittany Hodak

Award-Winning Business Leader

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Biography

Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.

An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.

Brittany was named in Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list, and she was awarded Most Disruptive Marketing Entrepreneur at the UN’s Empact Awards.

Over the last ten years, she has published 350+ thought-leadership articles, including regular columns for Forbes, Adweek, and Success and has been featured on ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.

Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership.

In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.

She is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.

Speaker Videos

Speaker Reel

How Orangetheory Personalizes the Member Experience

What Chewy Gets Right About Customer Experience

How to Create Superfans and Build an Unforgettable Brand:

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Speech Topics

Creating Superfans: How to Turn Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

Audience Takeaways:

Why the best marketing on the planet doesn’t cost anything
How to consistently elevate ordinary customer moments into extraordinary ones
Why creating superfans is the most effective long-term growth strategy

The Future of Customer Experience: How AI Is (And Isn't) Transforming CX

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

Audience Takeaways:

How to leverage AI to automate routine tasks and boost productivity in your daily workflow.
Which tasks they should never perform again without AI, period
How to use AI to better predict customer and employee needs and behaviors

From Commodity to Category of One: How to Immediately Boost Your Reputation, Referrals, and Revenue

Why should a customer choose your agency, team, or carrier over any other option? If you can’t answer that clearly and confidently, they’ll go with someone who can. In this dynamic keynote, you’ll learn how to build trust, humanize your sales process, and create loyalty that lasts beyond price comparisons — turning policyholders into superfans who renew, refer, and advocate for your brand.

Audience Takeaways:

Why the most effective sales tool in human history has worked for millennia
How to make commodity factors like pricing and timing much less relevant to customers
What to change right now to improve long-term sales and retention

Testimonials

“The highest rated speaker we’ve ever had! If every company listened to Brittany’s message and implemented it, the world would be a much better place to do business in! Every single attendee left the meeting armed with a better approach to how they run their business.”

- SIA of Northern Ohio

"Her impact will be remembered long after the event! Brittany's keynote was not only powerful and insightful, but it also resonated deeply with our audience. The energy in the room was a true reflection of how much our attendees enjoyed and appreciated Brittany's message."

- Blueprint to Practice Automation

"Nobody wanted to miss a moment! Brittany kept the audience hooked with a roundtable challenge that sparked 100% participation. Brittany’s ability to break down examples of great service, and what that means for both the consumer and the brand, challenged attendees to rethink their approach to customer experience."

- Franchise Media Update

"Brittany was an exceptional speaker! She was completely engaging, shared relatable stories, and wove in many points that connected to our business. She is interactive with her use of the Menti tool, which will help us take the discussion further in our business.”

- Stop & Shop

"Brittany's presentation was unforgettable! Her book, Creating Superfans, struck a chord with our franchisees. Our franchisees still discuss her insights a year later. Brittany effortlessly connected with everyone she met, leaving a lasting impression.”

- Mathnasium

“I can't say enough good things about Brittany! Her Superfans Workshop proved to be an incredible investment, as the team loved it and it was the highlight of the day. Thanks for sharing so many impactful ideas and making us a better organization!”

- Oyler Hines Group of Coldwell Banker Realty

“Hands down the best speaker that I have worked with. It was clear that she did research on our company. The audience loved her storytelling and are still talking about creating superfans months after experiencing her presentation.”

- Eat'n Park Hospitality Group

“Brittany's workshops were engaging and impactful. Her likable and relatable demeanor resonated deeply with the attendees. Brittany inspired the franchisees with fresh ideas and perspectives, leaving them motivated and excited about their business!”

- Rhea Lana's Franchise Systems