Tech Venture Capitalist, Founder of The Atom Factory & Global Head of Creator Services at Spotify
Welcome to the art of hustle. From his humble roots in the streets of West Philadelphia, where he threw hip-hop events that grew into a talent management empire fusing pop, urban and musical points in between (John Legend and Meghan Trainor) to his transformation into tech entrepreneur and venture capitalist, Troy Carter is the closest approximation in the digital age to a Renaissance man. Read More >
APB Presents: Troy Carter
The New Age of the Music Industry
Investing in Risky Ideas
Building the Gaga Brand
The Hollywood Reporter Presents: Troy Carter
In this presentation surveying all aspects of Troy Carter's diverse career, beginning as a concert promoter and continuing with his present-day stints as talent manager, CEO and tech entrepreneur, the multi-faceted Atom Factory mogul examines the role of creating word of mouth that translates into sales and superstardom. Examining the trajectory of musical artists like John Legend and Meghan Trainor, as well as his recent forays into technology investing, Carter makes a case for community and connection as the nexus of today's most important deals, with social media as a core principal and galvanizing force.
With the Internet and the 24-hour news cycle came the shortening of the collective attention span but for CEO and entrepreneur Troy Carter, who began his career as a pop music talent manager, it's all about building superstars who endure. Examining case studies from his stellar roster of current performers, including John Legend, Meghan Trainor and up-and-coming Charlie Puth, Carter discusses growing and building new talent organically through social media channels as well as the real-world visibility that comes through the established realm of live tours, media presence and personal appearances.
In 2016, Troy Carter publishes his memoir detailing the art of hustle, beginning with his roots as a concert promoter in Philadelphia and a talent manager in Los Angeles and New York City before he became a tech entrepreneur, venture capitalist and CEO of Atom Factory. In this presentation he draws from the big ideas that shaped him as a leader in entertainment and technology, helping launch the careers of Lady Gaga, John Legend and Meghan Trainor while investing in the future of tech luminaries like Uber, Spotify and Dropbox.
Not every path to success is paved with gold at every step — part of winning often means making mistakes that provide new insights into how to do better the next time around. In this presentation, Troy examines the snafus and setbacks in his own career that wound up sending him in new directions and enhanced his trajectory rather than stifled it. Pitfalls often lead to pivots — those magical about-face directional shifts that are like Eureka moments for positive and productive change. Once we learn to embrace failure, starting anew becomes a rejuvenating force.
In this presentation on growing your business, Troy examines his early career in the music business and his subsequent pivot into tech and media circles, offering insight into leveraging the influence you have in one category so that you can successfully operate in others. Drawing examples from all facets of his multi-varied career, Carter shows what it means to wear multiple hats in an ever-changing business environment where sitting still can spell instant peril. Learning to think outside the box is only the first step in broadening your core business. Whether you work in entertainment, tech, media or other business sectors, Carter will help shift your focus towards diversification — the sweet spot of right now that is refreshingly all over the map.
"The event was a huge success. His opening remarks were terrific, energetic and also funny. He kept the Innovation Tank event moving and did a terrific job of hosting the competition. He did a great job of bringing the judges to a decision and awarding of the prizes. I thought it went better than last year’s competition."
"The buzz is that Troy was the best Speaker EVENPRO has ever brought to Venezuela. I’ve heard firsthand the success of the event has encouraged leadership to push forward with future entertainment branding initiatives."
"Troy was wonderful. I’ve heard nothing but kudos regarding his talk and his time spent with the students was fabulous. Our students were really engaged with Troy and it appeared that he enjoyed himself as well. He was very easy to work with and accommodating. Thanks for all you did to ensure a successful kick-off to our 25th season."
"Techtoberfest was incredible! Troy Carters’ presentation was absolutely perfect and very well received. The client loved having Troy there and he seemed to have a great time, too. Thank you!"
"Our audience absolutely loved Troy! We had him interviewed by Bakari Sellers (a CNN contributor) and his candor and openness was a huge hit. Thanks for all of your help."