Social Media Guru & Trust Agent
Chris Brogan is an internationally sought-after keynote speaker, with over 1000 speeches delivered to everyone from company annual events like the Coldwell Banker GenBLUE conference and the HR Florida annual conference to the royalty of the United Arab Emirates. Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. Chris is the New York Times bestselling author of nine books and counting. His next book is Be Where They Are. Go Where They’re Going: Share, Sell, and Serve Your Customers From Their Side of the Story. Read More >
Speaking to Your Organization
True Trust Agents
Social Media Camp 2012 - Chris Brogan Keynote
Le Web 2009
We all want to reach and sell to our best customers, but people are more busy and attention-starved than ever. Your current marketing is still rooted heavily in “me me me” and “what we sell,” but it is only when a customer feels seen and understood that they’ll be willing to evaluate your offerings. This is why marketing must “move the camera” and build story support and tiny media to connect and serve people to help them succeed in their goals. To be where they are, your company will have to build more personalized digital and experience-based marketing designed to break through busy people’s cocoons and connect with their story. Read More >
What does it take to create and share brief, useful, connection-minded tiny media that earns you the right to sell and serve? What does this mean for your current marketing and media spend? And how do the principles and ideas here influence more than just the marketing and sales functions of your company’s future success? Read Less ^
For years, the story of digital marketing has been told technology-first, even while we say “it’s all about the customer.” You’re being told to have a Facebook strategy, a Snapchat approach, start a podcast, and sprinkle in some automation, too. Tools tools tools. We need a better path. Read More >
The Magazine approach teaches you to design interactions that move a prospect to become a customer. By focusing on experience design first and tools second, we can craft an executable brand voice that reaches customers where they are and in ways that best suit their context. The goal is customer acquisition and retention and a “magazine” is how you’ll earn more customers. Join business advisor and NYT bestselling author Chris Brogan for a passionate walk through of a method you’ll want to try for yourself when the talk is over. Read Less ^
Right now, most people hear “blockchain” and they think immediately of Bitcoin and other cryptocurrencies. But blockchain is a wide-reaching platform technology that has implications in healthcare, logistics, food safety, identity management, security, government, and more. This technology’s a bit fuzzy to most people and yet many of us need to know more so that we can align our company strategies to account for this shift. (Hint: this is as big as the Internet.) My speech on blockchain is tailored to the specific industry who requests it and will help everyone get from 30,000 feet, down to “what do we really have to do next and when?”
You can talk to your lights, book a hotel room with a robot in a chat bubble, and hear eerily accurate recommendations for what you should buy next. But while all this gee whiz technology seems either daunting or cool, it won’t mean much to your customers until it makes some part of their life better. With all this big data and “smart” technology, there’s also the risk of people feeling invisible, unseen because your CRM wasn’t updated and lacks a “memory.” Here’s a human perspective on all these tech innovations and a path forward for your company to see the best possible outcomes.
Marketing often falls back on “show them what we’re selling” and “remind them who we are.” But branding in any kind of business must push beyond this. Many companies have built media experiences into their marketing and sales. Some do video and have a podcast. Others are branching out into other means of connecting with the customers they most want to serve, and building customer experiences and interactions that earn more opportunities to sell and serve. Learn how to create and extend a trusted relationship that will lead to more sales and business opportunities.
Technology strives to make everything faster, with less friction, and more connected. Companies now work with distributed workforces of permanent and “gig” employees. Everyone is customer-facing. How do leaders execute their primary role of distributing the organization’s vision and empower the right actions to match their intentions while staying on top of an even faster-paced landscape than ever before? And how will you distribute some of the responsibilities of representing the brand to your teams while still maintaining the ability to coordinate and steer?
For many companies, the big opportunity (and challenge) will be in creating smarter and more useful personalized data profiles of your customers. Collecting data isn’t new. The vast volume of what’s collected might be new, but it isn’t entirely useful yet, either. At least not to the individual. What would it look like to build personalized data around your customers (alongside your aggregate numbers), and how will that drive even more potential business success?
If people can buy from anyone, why buy from you? In this age of distractions where rectangles of glass have seized our attention, how do we show people that we care about their success beyond the sale? In this new world, every business must become a media business, but how do we rise above the noise? And why does a technology from the 1990s hold some of the best hope for your future success? Join business advisor and New York Times bestselling author Chris Brogan for an actionable dive into how to build an Insider strategy for success.
We used to try to sell to everyone, but times have changed. Finding the specific people we can best serve now outweighs the intent to reach the masses, but that means we must build even deeper connections, and do more with them. How have technological shifts empowered more selective marketing, selective selling, and frictionless buying? What can you do to take advantage of these trends? What will your business do to breathe life and purpose into all these new digital technologies so that you’re building business and not just bleating into the void?
"Chris Brogan, true to his reputation, is the authority when it comes to helping companies discover and implement social media into their business model. At the recent Thomson Innovation Summit, I had the opportunity to work closely with Chris in developing content and defining his role as the facilitator of what proved to be a fascinating discussion around enabling and monetizing professional social networks. Chris not only knew his stuff as a panelist, but also challenged attendees to think differently about how to generate ROI in a strict corporate culture using social media and digital tools. His participation and prowess in the field undoubtedly added to the success of the event."
"Chris Brogan is a true genius when it comes to delivering compelling presentations on complex topics. When I invited him to speak at the Killer App Expo I knew he’d be informative and insightful but even better than that he was also entertaining. Everyone who attended his session came away enlightened and excited about incorporating social media tools into their lives and businesses. If you’re looking for someone to come in and rally the troops around the use of social media I can think of no better person than Chris Brogan."
"Chris is a rock star of sorts in social media circles and I felt that he would be a natural to speak at the Summit. I didn’t know what to expect, I didn’t know what kind of a speaker he was I just knew his content was great. To answer the question…he is a GREAT speaker. He was entertaining and kept the audience engaged through the entire keynote. What I like about Chris is that he keeps things in perspective regarding social media. Social media is about being social. It is about listening and being a 'promiscuous connector.' Chris couldn’t have been nicer to deal with or more accommodating with his time."
"Chris was a HUGE hit at the conference. He was not only engaging but also affable and approachable. He spent a few days with us and added tremendous value even after his presentation! Thank you so much for your help in drawing him to the conference and facilitating a change in schedule one week out! We will never forget your support in the final inning. It was a close call but you pulled it out for us. Thanks again!"
"Chris Brogan grabs his audience up and engages them in an interactive exchange that takes everyone through a journey of social media enlightenment. At the nxt.pr PRSA Southwest District conference, Chris led his group on an exploration of possibilities and solid case studies that each participant could take back and implement in their own organizations. I highly recommend Chris to anyone serious about engaging in social media."
"I was on a panel that Chris moderated, I have been introduced by Chris as the MC at an event, and I was in the audience when he spoke at the Inbound Marketing Summit. In all three cases, Chris did a great job. There are two things about Chris that I like as a speaker. First, he is very authentic — he has no pretenses and is very real. Second, he knows what he is talking about — he is one of only a handful of people that really 'gets' the social mediasphere and is articulate about it."
:Chris Brogan connects with audiences, which is what makes his a special kind of speaker. He’s down-to-earth, expertly informed and professional…not to mention, a lot of fun to watch. I’m looking forward to sharing the stage with him again."
"Chris Brogan’s presentation and presence at the event has definitely contributed to the conference’s success. We learned a lot from his speech, which was entertaining and knowledgeable. His charisma, kind nature and giving personality was a good illustration for us on how to succeed in social media. We came back after the event enriched with new ideas and inspirations. Chris Brogan gave us a keynote without which the event would not be the same."
"Chris Brogan was an overwhelming success at our most recent event. His presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking him back."
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