Jayzen Patria
Personal Branding Expert, Keynote Speaker & Chief Curator of Lead With Your Brand!TM
Jayzen Patria
Personal Branding Expert, Keynote Speaker & Chief Curator of Lead With Your Brand!TM
Biography
Jayzen Patria is a personal branding expert, inclusion advocate, and keynote speaker who helps organizations transform and drive workforce engagement, guiding thousands to amplify their brand voice and bring their best, unique selves to work every day. A dynamic and inspiring showman and presenter, Jayzen’s signature interactive keynote "Lead With Your Brand!TM: Are you coffee or are you Starbucks?" has been featured at international conferences, including Mika Brzezinski’s Know Your Value, Insights Live! Amsterdam, Visa’s Ready to Return, TEDx, Out & Equal’s Workplace Summit & Executive Forum, Ladies Who Tech China, the International Ticketing Association and Elliott Masie’s Learning. He is the host of the popular Lead With Your Brand!TM podcast and author of the upcoming book, Lead With Your Brand! Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough.
Jayzen is a 25-year learning and development veteran of Fortune 100 companies, including General Electric, Comcast, and NBC Universal where he led executive development, is noted as the architect of the uniquely branded corporate university—the Talent Lab—and coached, trained, and developed thousands of leaders to reach their next career breakthrough. He has been a featured speaker and facilitator at some of the world's most notable brands, including Sony Interactive Entertainment, Indeed, Microsoft, Paramount Global, Riot Games, JP Morgan Chase, HP, Columbia Sportswear, Bank of America, Sodexo, Purdue Pharma, Warner Bros. Discovery, Bloomberg, and many more.
He proudly serves as Chair of the American Red Cross National Diversity Advisory Council and on the Board of Directors of the Los Angeles LGBT Center, the world’s largest LGBTQ+ nonprofit organization.
Speaker Videos
Are You Coffee or Starbucks?
How to Lead With Your Brand
Speech Topics
Lead With Your Brand!™ Are You Coffee or Are You Starbucks?
Is your audience ready to take ownership of their careers, amplify their impact, and show up as standout talent every day? Lead With Your Brand!TM is the essential program for companies and conferences serious about retaining top talent and building a culture of performance-driven growth. Based on a real brand marketer’s toolkit, this five-step system gives leaders and professionals the ability to build SuperPremium personal brands that stand out, speak up, and help them drive towards their next career breakthrough.
In competitive, high-change environments, the best employees want more than job security, they want to grow. Lead With Your Brand!TM gives them the tools to articulate their unique value, build influence, and align their career path with your business strategy. It’s career development that’s personal and helps people stand out from the crowd. Ultimately declaring, “In my career, I’m not a commodity worker like coffee, I’m a SuperPremium brand like Starbucks!”
As a result of the program, participants will:
- Understand their authentic strengths and how to use their unique selves to show up on brand every day.
- Identify their career’s target audience and learn how to tailor their presence and message for maximum influence.
- Package and promote themselves using tools from a brand marketer’s toolkit.
- Gain clarity on how to align their brand with company culture and business objectives.
- Walk away with a personalized action plan to grow their visibility, credibility, and career momentum.
Program Options:
Interactive Keynote
This high-energy keynote gets your audience up on their feet, moving, and talking. Perfect for conferences, all-hands meetings, or large team events, Jayzen’s signature session engages and inspires your talent to define themselves within their careers by showing up every day and leading with their brand. Delivered in-person or streamed from a professional three-camera studio, this 60–90 minute experience leaves participants fired up and ready to own their value.
Full Day Workshop
For groups ready to roll up their sleeves, the Lead With Your Brand!TM lab is available as a full-day experience, in-person or virtually. Participants dive into Jayzen’s five-step system with practical exercises to define their personal brand, identify their career’s target audience, and outline a career action plan. This hands-on format drives immediate breakthroughs in confidence, clarity, and career direction, perfect for existing high-potential cohort programs and leadership development initiatives and can be tailored for executive, middle managers, new leaders and early professional audiences.
Testimonials
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