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Jayzen  Patria

Jayzen Patria

"Lead with your Brand" Success Coach


Jayzen Patria is a personal branding expert, diversity advocate and host of the popular Lead With Your Brand! Podcast. His mission is to help organizations transform through the power of their people finding their true brand voice and bringing their best authentic selves to work. Read More >

A dynamic and inspiring showman and presenter, Jayzen’s signature interactive keynote "Lead With Your Brand! : Are you coffee or are you Starbucks?" has been featured at  international conferences, including Mika Brzezinski’s Know Your Value, Insights Live! Amsterdam, Visa’s Ready to Return, TEDx, Out & Equal’s Workplace Summit & Executive Forum, Ladies Who Tech China, the International Ticketing Association and Elliott Masie’s Learning.

Jayzen is a 25-year learning and development veteran of Fortune 100 companies, including General Electric, Comcast, and NBCUniversal where he led executive development, is noted as the architect of the uniquely branded corporate university - the Talent Lab -  and coached, trained & developed thousands of leaders to reach their next career breakthrough. He has worked with some of the world's top entertainment, media and tech brands, including Focus Features, Indeed, Microsoft, E!, ViacomCBS, Telemundo, Universal Parks & Resorts, Univision, Visa, VMware, and WarnerMedia.

Jayzen is proud to serve on the American Red Cross’ National Diversity Council and the Board of Directors of the Los Angeles LGBT Center, the world’s oldest & largest organization serving LGBTQ+ community. Read Less ^

Speaker Videos

Are You Coffee or Starbucks?

How to Lead With Your Brand

Speech Topics

Lead With Your Brand!™ Are You Coffee or Are You Starbucks? (Interactive Keynote)

Starbucks, Amazon & Nike. We all love brands. Lead With Your Brand!™ is specially designed for leaders and professionals in the creative, entertainment and tech industries to build winning, super-premium, personal brands using a real marketer’s toolkit. Participants will identify their career’s target audience, define their value proposition, and determine how to thoughtfully “package” themselves. They’ll build a plan to stand out from the crowd by turning up the volume on their authentic selves. By the end, they’ll be declaring, “I am NOT coffee! I’m Starbucks!” The keynote can be presented live or virtually from our three-camera studio.

Lead With Your Brand!™ Career Breakthrough Series

Get your particpants to know the “unwritten rules” of driving their careers! The Career Breakthrough Series is a suite of live, interactive presentations that build on the popular Lead With Your Brand™ system while bringing your audience together to connect, learn and grow. The series is built and framed around author Harvey J. Coleman’s PIE Model (Performance – Image – Exposure) and focuses on the "unwritten rules" that are so important in a successful career. After experiencing, participants will know how "the system" works and how the career “game" should be played. The series can be presented live or virtually from our three-camera studio.

Diversity, Equity & Belonging – So What? (Interactive Keynote)

Transform Your Organization From “Checking-the-box” To Being A True Champion Of Diversity! Diversity, Equity and Belonging are unique areas of both challenge and opportunity for Leaders & Professionals. In this sea change moment in our culture, there has never been a time of more need and desire to drive inclusion in the workplace and with customers. At the same time, the comfort level and sense of “safe space” to discuss these issues are at all-time lows and “Diversity Fatigue” has many in large organizations shrugging their arms and looking to the Diversity team to solve their inclusion challenges. In this fun and interactive keynote specifically designed for executives, leaders and professionals, explore how leading with an inclusive mindset can help you truly meet your workforce where it is at and drive your organization's diversity strategy. The keynote can be presented live or virtually from our three-camera studio.