Jennifer Walker began her career in public relations at AEFFE USA representing Alberta Ferretti in New York City. Walker continued her professional path by launching the iconic British brand Ben Sherman and umbrella brands Evisu Genes and MiH. She later joined renowned public relations firm LaForce and Stevens where she handled full scope service strategies as well as event support for H&M, American Eagle, Catriona MacKechnie, Milly and Twinkle, in addition to multiple special projects and New York Fashion Week shows.
As Vice President of PR and Marketing at ALLSAINTS, Walker launched the brand in the United States in early 2009 after its successful 15-year growth in Europe. Walker was responsible for the success of an aggressive retail rollout and long-term brand expansion.
In 2013, Walker moved to the West Coast to work with Quiksilver, Roxy and DC brands to elevate their trade marketing efforts across all channels. Walker then joined forces with industry expert Adam Drawas to form Walker Drawas. Together they have worked with some of the biggest players in the industry including but not limited to REVOLVE, New Era Cap, PUMA, Universal Dreamworks, Hudson Jeans, PacSun, Ksubi, French Connection, Baja East, Lucky Brand, ColourPOP Cosmetics, Kylie Cosmetics, Kate Somerville, The Glam App, Ray Ban, Persol, Oakley and VOGUE eyewear.
Former Marketing Lead at YouTube & Instagram, Writer, Forbes & NFT Creator, Origin Protocol
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