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Larry  Gulko

Larry Gulko

Brand Architect & Strategist, CEO Whisperer, Media Personality, Founder - Harvard Business School CEO Brand Leadership Roundtable


Larry is a brand architect and strategist, executive coach, keynote speaker, and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape. Read More >

He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 12th year. This popular business program has showcased over 50 CEOs of iconic and leading brands including Delta Air Lines, Dunkin’ Brands, Keurig, Ritz-Carlton, NBC Sports, Harley-Davidson, PGA of America, Girl Scouts, Joseph Abboud, Bose, Zumba, Talbots, Newman’s Own, TaylorMade Golf, Birkenstock, Wheels Up, Greg Norman.

Larry created BRAND: NEW DAY, the only private one-day brand building and strategic marketing retreat designed exclusively for an individual company looking to take a fresh look at their brand and determined to take it to the next level. This one-of-a-kind company-focused program is based on a proven concept he originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is Brand Dive, an immersive C-Level thought leadership roundtable emulating an open-enrollment idea exchange with peers.

He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with iconic brands and CEOs who share their nuggets of wisdom to create and build best-selling brands, establish leadership credentials, and drive brand performance and business growth.

In partnership with the Harvard Business School Association of Boston, Larry created CEO Lounge. This online communications platform features up-close-and-personal interviews with dynamic business leaders spanning numerous market sectors.

For 20 years, his advertising and brand consultancy agency, Gulko & Company, launched over 25 brands for the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profits.

A sought-after thought leader, Larry has delivered over 75 keynotes, commencement addresses, is a MassChallenge business mentor and judge and has lectured at the Babson College Graduate School of Business and Executive Education Program.

Larry is an advisor to the C-level community and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital. Read Less ^

Speaker Videos

Specialize, Don't Generalize

Promo Video

Larry Gulko and Ed Bastion, CEO Delta Air lines at Harvard Club of Boston

Speech Topics

Write The Book You Want To Read

7 Amazingly Powerful Brand-Building Strategies to Drive Brand Performance And Business Growth To The Next Level. Read More >

Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business landscape.  A recognized brand expert and sought-after thought leader, Larry doesn’t take himself very seriously, but he takes what he does very seriously. In his entertaining, storytelling, and engaging keynote style, he inspires audiences to take a ‘deep dive’ - a fresh look - to focus their brand, shares bold and disruptive ideas to build best-selling brands, create an authentic brand voice, unlock new markets, break through the marketing noise, define what your brand is ‘really selling’ to emotionally connect, dominate product categories, choreograph a remarkable customer experience to ensure consumers love and respect your brand...and strategically position brands to flat out drive brand performance and business growth to the next level.

Some of the takeaways from Larry’s Keynote include:

  • Vision: What is your brand known for today - what do you want to be known for tomorrow?
  • Do not go where the path may lead; go instead where there is no path and leave a trail
  • Don’t try to be the best. Just be the only.
  • Create a brand voice that’s authentic and sparks an emotional connection
  • Build your brand’s reputational capital
  • Purpose before profits
  • Building brand loyalty and legions of raving fans
  • Create brand ambassadors and a culture that embodies bold and disruptive innovation
  • Don’t be afraid of being hit by a pitch
  • Creating or dominating a product category to strengthen your brand leadership position
  • Choreograph a remarkable customer experience to drive legions of raving fans

CEO Brand Leadership Roundtable

This is an individual program or a 90-minute add-on program (no additional fee) following Larry’s Keynote.

Larry will moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation venue similar in style to his Harvard Business School Roundtable. At no additional fee. This unique and engaging program is designed to educate, inspire, and entertain your audience while featuring business visionaries sharing their ‘secret sauce’ to building leading brands and creating great business stories. Your audience will leave energized and ready to build breakaway brands that amaze and delight customers in today’s ever-changing competitive landscape. Larry and his panel will also participate in a Q&A session with attendees. Read Less ^