Brand Architect & Strategist, CEO Whisperer, Media Personality, Founder - Harvard Business School CEO Brand Leadership Roundtable
Larry Gulko is a brand architect and strategist, CEO whisperer, keynote speaker, media personality, and entrepreneur with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing global business environment. Read More >
Specialize, Don't Generalize
Experience the remarkable insight of Larry Gulko, Brand Architect and Strategist, CEO Brand Whisperer, CBS Boston Co-Host of Name Brands, Founder and Moderator of the Harvard Business School Annual CEO Brand Leadership Roundtable. Larry is the founder and retreat leader of BRAND: NEW DAY, a one-day amazingly interactive brand building and strategic marketing retreat experience for an organization’s senior leadership team. Read More >
Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business environment. In his entertaining, storytelling, and engaging keynote style, he inspires audiences to take a ‘deep dive’ fresh look and focus their brand, shares bold and disruptive strategies to build best-selling brands, create an authentic brand voice to unlock a market, break through the marketing noise by truly defining what your brand is ‘really selling’ that resonates and emotionally connects, dominate product categories, choreograph a customer experience to ensure consumers love and respect your brand...and to strategically position brands to flat out achieve breakthrough levels of revenue and growth success.
Larry’s CEO Brand Leadership Roundtable, now 11 years running strong, showcases iconic brands and CEOs - Brand Champions - driving their success. His CEO guests include Dunkin’ Brands, NBC Sports, Greg Norman, Joseph Abboud, Ritz-Carlton, Keurig, PGA of America, Harley-Davidson, Wahlburgers, TaylorMade Golf, Girl Scouts of America, Talbots, Life is Good, Newman’s Own, among numerous other leaders.
Larry has launched over 25 brands spanning numerous industries - from the Fortune 500 to middle-market enterprises and start-up ventures. A recognized brand expert and sought-after thought leader, Larry doesn’t take himself very seriously…but he takes what he does very seriously. Read Less ^
• Laser-Beam Vision: What is your brand known for today...what do you want to be known for tomorrow?
• Do not go where the path may lead; go instead where there is no path and leave a trail
• Don’t try to be the best. Just be the only.
• Create a brand voice that’s authentic, relevant, and sparks an emotional connection
• Own ‘something amazingly special’ in the minds of the consumer...build your brand’s reputational capital
• Looking through the lense - compelling brand stories, playbooks capture mindshare which drives market share
• Focus on what are you’re ‘truly selling’ that reflects pure differentiation and resonates big-time
• Create brand ambassadors and a culture that embodies bold and disruptive innovation
• Don’t be afraid of being hit by a pitch
• What category can you create or dominate to ensure your brand leadership position
• Choreograph an exceptional customer experience...anyone can do good or better
• Unlock new markets, transform your brand ...where else can you ‘show up’?
Following his keynote, Larry will also moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation venue similar in style to his Harvard Business School Roundtable. At no additional fee. This unique and engaging program is designed to educate, inspire, and entertain your audience while featuring business visionaries sharing their ‘secret sauce’ to building leading brands and creating great business stories. Your audience will leave energized and ready to build breakaway brands that amaze and delight customers in today’s ever-changing competitive landscape. Larry and his panel will also participate in a Q&A session with attendees.
CAN ONE DAY REALLY MAKE A DIFFERENCE TO YOUR BRAND’S SUCCESS? Read More >
It can when you have the right people in the room. And the right leader guiding the experience.
Brand Architect and CEO Whisperer Larry Gulko has created the only private, brand-building and strategic marketing retreat designed specifically for individual companies and organizations looking to take a fresh look at the current state of their brand and determined to bring it to the next level.
BRAND: NEW DAY is based on a proven concept he originally created in tandem with the Disney Institute, a well-respected producer of executive education programs. This one-of-a-kind experience is built on this foundation. It is intended that your team will leave the journey refreshed, energized, and inspired to execute new brand activation ideas and strategies.
Larry harnesses the knowledge and experience of your top executives and management team to unleash the untapped power of your brand and drive brand performance and business growth to a new level of success – with a one-day investment of time and energy.
In today’s ever-changing competitive landscape, it’s of paramount importance to continually transform your brand to make it more appealing, authentic, personal, and powerful...no matter how successful or well known you are.
What senior leadership teams enjoy most about Larry’s one-day retreat is how the day evolves. The bold & disruptive, creative, and strategic brand-building ideas and initiatives being honed and tweaked at 5:00 pm were not even on the radar screen at 9:00 am.
Your organization’s participants will be engaged and stimulated by the amazingly interactive nature and open discussions that take place during the day. And they’ll embrace the opportunity to be immersed in a deep-dive discussion that enables them to express their ideas in a guided, nonconfrontational, nonjudgmental forum.
To ensure the brand activation efforts envisioned are executed on plan, Larry will schedule a follow-up brand strategy review meeting 60 days after the retreat to collaborate on the ideas and initiatives created during the one-day journey. Read Less ^
“The way you think about brands is amazing! How you focused and positioned our new brand of products, created a messaging platform and communications strategies that emotionally moved our customers achieved phenomenal impact. Overall, you created, or shall we say invented a new brand strategy that resulted in a successful product launch that moved the needle to drive demand beyond what we ever envisioned . You’re not just a trusted resource for our product marketing groups, but a real marketing partner.”
“Larry Gulko is an outstanding, creative brand strategist whose vision and expertise consists of helping companies drive new sales success by leveraging their brands in multiple ways within their own particular market segments. Talk about delivering new ways to break through the marketing noise and win the marketing battle – he’s the real deal.”
“We were in awe of your engaging style in presenting and interacting with our audience. You’re spot on in that ‘focus’ is the key to building brand equity, enhancing customer loyalty, and propelling business growth. Your sharing of ideas and the passion you have for driving success is admirable. Your vast experience and the talent you have in creating break-through marketing successes is inspiring. We look forward to engaging you again in our executive education programs.”
“Your dynamic presentation receives rave reviews, year after year! Our attendees came away with your savvy ideas focusing on creating bold and disruptive strategies to build their brands and drive growth. Your engaging style and enthusiasm is contagious…is much appreciated and we look forward to having you speak again at our PGA events. We highly recommend you to collaborate with and inspire any organization’s senior team who truly wants to raise the bar.”
“We enjoyed having you speak at our event. It was an exciting, enlightening, and educational experience for our members as they learned a new thought process and takeaway ideas to more effectively position and market their organizations. Thank you for contributing to our success.”
“Larry brings together the whole package in terms of strategic marketing, big ideas, vision and passion. He shared with us his thoughts and a laser beam creative approach to uniquely position brands and drive success to a new level. He always exceeds our expectations by inspiring and entertaining our audiences and delivering a wonderful, memorable experience with great and practical takeaways.”
“The cornerstone of any conference is the quality of the speakers. Your Brand Marketing presentation is still being talked about – members feel it was one of the top speeches they heard. In fact, comments we received include “Larry was the perfect topic and speaker to lead off our Annual Conference – “excellent and truly remarkable. An experience we’ve never experienced.”
“Your speech and program enlightened our group. We were thrilled to have a speaker who has both the marketing know-how and an exciting way to communicate to our members. Your executive marketing roundtable session in the afternoon was amazing as it enabled our management teams to learn first-hand new ideas to compete and grow their associations.”
“Thank you for an awe inspiring presentation which really moved the way we traditionally think about marketing brands . Your keynote was very well received by everyone and contributed to the overall success of our Annual Meeting. Your branding strategy retreat with several bank presidents was quite an eye opening experience. We give you a strong recommendation for not only your inspiring presentations and professionalism, but you were a delight to work with.”
“Larry is an absolute inspiration. He moved our minds in directions we’ve never experienced before. His passion, insight and abundance of new ideas to building brands is incredible. With his participation, he added a new level of enthusiasm and interaction to our event.”
“It was a fascinating Global Business Leadership Forum featuring branding expert Larry Gulko. His DNA is all about the brand. As a visionary and leader, Larry’s passion inspired our business community to not only focus on building best-selling brands but also creating great business stories with a purpose. Quite the memorable evening. BRAND ON!”