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Larry  Gulko

Larry Gulko

Brand Architect & Strategist, Strategic Growth Advisor, CEO Whisperer, Media Personality, Founder & Moderator of the annual CEO Brand Leadership Roundtable at the Harvard Business School


Larry is a brand strategist, growth advisor, executive coach, and CEO whisperer with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape.  Read More >

He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 13th year. This popular business program has showcased over 50 CEOs of iconic brands including Delta Air Lines, Dunkin’ Brands, Keurig, Ritz-Carlton, Bose, NBC Sports, Harley-Davidson, PGA of America, Converse, Donna Karan, Wayfair, Zumba, Talbots, Newman’s Own, TaylorMade Golf, Birkenstock, Wheels Up, Greg Norman, Foxwoods.

Larry created and facilitates BRAND: NEW DAY, the only private one-day brand building thought leadership retreat designed exclusively for an individual company’s management team looking to take a fresh look at their brand and determined to take it to the next level. This one-of-a-kind company-focused program is an immersive and collaborative experience based on a proven concept he originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is BrandBites, an interactive C-Level thought leadership roundtable emulating an open-enrollment idea exchange with peers, like-minded business leaders.

Larry is the co-host of Name Brands, a CBS Boston insightful and entertaining brand leadership podcast show which features in-studio conversations with leading brands and CEOs who share their nuggets of wisdom to create and build best-selling brands, enhance customer loyalty, establish leadership credentials, and drive brand performance and business growth to the next level.

In partnership with the Harvard Business School Association of Boston, he created the CEO Lounge. This online communications platform features up-close-and-personal interviews with dynamic business leaders spanning numerous market sectors.

For 20 years, Larry’s advertising and brand consultancy agency, Gulko & Company, launched brands for the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profit organization.

A sought-after thought leader, Larry has delivers keynotes, commencement addresses, is a MassChallenge business mentor, and has lectured at the Babson College Graduate School of Business and Executive Education Program. He also presents CEO Fireside Chats for Babson’s President’s Society.

He is an advisor to the C-level community and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital. Read Less ^

Speaker Videos

Specialize, Don't Generalize

Promo Video

Larry Gulko and Ed Bastion, CEO Delta Air Lines at Harvard Club of Boston

Speech Topics

Write The Book You Want To Read

7 Amazingly Powerful Brand-Building Strategies to Drive Brand Performance and Business Growth to the Next Level.

Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business landscape. A recognized branding expert and sought-after thought leader, Larry doesn’t take himself very seriously, but he takes what he does very seriously. In his entertaining, storytelling, and engaging keynote style he inspires audiences to take a ‘deep dive’ - a fresh look - to focus their brand, shares bold and disruptive innovative ideas to build best-selling brands, create an authentic brand voice, unlock new markets, break through the marketing noise, define what your brand is ‘really selling’ to emotionally connect, dominate product categories, choreograph a remarkable customer experience to ensure consumers love and respect your brand...and strategically position brands to drive brand performance and business growth to the next level. Read More >

Takeaways from Larry’s Keynote include:

• Vision: create an authentic Brand Voice that resonates and emotionally connects
• Focus you brand to own something special in the consumer’s mind.
• Do not go where the path may lead; go instead where there is no path and leave a trail.
• Don’t try to be the best. Just be the ONLY.
• Name brand vs brand name
• Define what you’re ‘really’ selling.
• Dominate your product category.
• Create brand ambassadors and a culture that embodies bold and disruptive innovation.
• The importance of being a specialist vs a generalist.
• Build your brand’s reputational capital & equity.
• Don’t be afraid of being hit by a pitch.
• Break through the ‘marketing noise’.
• Strengthen your brand leadership position.
• Choreograph a remarkable customer experience to enhance brand loyalty and drive legions of raving fans.
• The importance of creating strategic partnerships vs organic growth.
• Brand citizenship. Purpose-driven brands win hearts and minds. Read Less ^

CEO Brand Leadership Roundtable

This is an individual program or is presented as a 90-minute add-on program (no additional fee) following Larry’s Keynote. Read More >

Larry will moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation venue similar in style to his Harvard Business School Roundtable. This popular program is designed to educate, inspire, and entertain your audience while featuring dynamic business visionaries sharing their ‘secret sauce’ to building leading brands and creating great business stories. Your audience will leave energized to share with their colleague’s new breakaway ideas to build their brand and amaze and delight customers in today’s rapidly evolving competitive landscape. Larry and his panel will also participate in a Q&A session with attendees. Read Less ^