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Minal  Bopaiah

Minal Bopaiah

Founder of "Brevity & Wit" & Author of Equity: How to Design Organizations Where Everyone Thrives


Minal Bopaiah is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design. Read More >

As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes an organization-wide assessment and strategic plan for Evans Consulting, a human-centered management consulting firm, and working with NPR’s news managers to design a system for diversifying news sources. As a marketing strategist, she is responsible for a 1450% increase in website traffic and 50% increase in event revenues for Cook Ross, a diversity and inclusion consulting firm. Brevity & Wit’s clients also include PBS KIDS, Slate, Amnesty International, and the International Center for Research on Women, among others.

Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She also served as the International and Features Editor of Boston Metro and has worked in communications and marketing for a number of nonprofits.

Minal is a sought-after speaker, and her virtual keynote for Greater Public’s Summer Series in 2020 was attended by more than 1300 professionals in public media. Her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com, and she has been a guest on several podcasts and radio shows. Her book Equity: How to Design Organizations Where Everyone Thrives will be published by Berrett-Koehler in the fall of 2021. She is also collaborating with Dr. Johnnetta Betsch Cole to publish a non-fiction book on leadership and social justice.

Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. She is an Advisory Board member for Dent Education, a nonprofit teaching entrepreneurship, design thinking and making to Baltimore high school students, and for Bring Change to Mind, the nonprofit started by the actress Glenn Close and her sister Jessie Close to end mental health stigma.

She lives with her family in Silver Spring, MD. Read Less ^

Speaker Videos

Unconscious Bias in Marketing, Branding, Communications, and Design

Speech Topics

Unconscious Bias in Marketing & Branding

More than any other time in human history, consumers are vetting companies based on their social and political values. Unconscious bias in your marketing and branding can lead to tone-deaf ads and PR nightmares, and keep your company in the dark ages as your competitors branch out into new markets and innovate to fit new consumer needs. Discover what unconscious bias is and inspire your team to adopt skills to mitigate bias in their work so that you can grow your brand with new, diverse audiences.

Designing an Equitable Organization

"Middle management is where diversity and inclusion go to die.” For years, leaders and consultants have touted this “fact” as if there’s nothing to be done except more training and motivational speeches. But what if we’re going about it all wrong? This talk provides an overview of unconscious bias and how it affects how organizations are designed and run. Attendees will be exposed to a theory of change for scaling DEI initiatives. Leaders will walk away with a greater awareness of the system they are trying to lead, as well as actionable ways to design for equity in their own organization.

Wise Warriorship: How to Advance DEIJ in a Complex World

What is your role in advancing diversity, equity, inclusion and justice? And can you keep it up? In this keynote talk, author and Brevity & Wit founder Minal Bopaiah discusses the importance of wisdom for anyone committed to this work. Discover how to be a nonpartisan warrior for DEIJ in public media, the benefits of a warrior lifestyle, and the three qualities you need to cultivate to have the energy to pursue this work. Drawing on her heritage, personal sheroes, and social science, Minal helps individuals and organizations identify the unique contribution they have to make to creating a more equitable, inclusive, and just world.