Founder of "Brevity & Wit" & Author of Equity: How to Design Organizations Where Everyone Thrives
Minal Bopaiah is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design. Read More >
Unconscious Bias in Marketing, Branding, Communications, and Design
More than any other time in human history, consumers are vetting companies based on their social and political values. Unconscious bias in your marketing and branding can lead to tone-deaf ads and PR nightmares, and keep your company in the dark ages as your competitors branch out into new markets and innovate to fit new consumer needs. Discover what unconscious bias is and inspire your team to adopt skills to mitigate bias in their work so that you can grow your brand with new, diverse audiences.
"Middle management is where diversity and inclusion go to die.” For years, leaders and consultants have touted this “fact” as if there’s nothing to be done except more training and motivational speeches. But what if we’re going about it all wrong? This talk provides an overview of unconscious bias and how it affects how organizations are designed and run. Attendees will be exposed to a theory of change for scaling DEI initiatives. Leaders will walk away with a greater awareness of the system they are trying to lead, as well as actionable ways to design for equity in their own organization.
What is your role in advancing diversity, equity, inclusion and justice? And can you keep it up? In this keynote talk, author and Brevity & Wit founder Minal Bopaiah discusses the importance of wisdom for anyone committed to this work. Discover how to be a nonpartisan warrior for DEIJ in public media, the benefits of a warrior lifestyle, and the three qualities you need to cultivate to have the energy to pursue this work. Drawing on her heritage, personal sheroes, and social science, Minal helps individuals and organizations identify the unique contribution they have to make to creating a more equitable, inclusive, and just world.
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