Expert in Consumer Trends
Paco Underhill is one of the era’s foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the changing status of women affects the physical world we live in. Read More >
Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong, and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Underhill also takes audiences on a guided tour of the most innovative stores, malls and retail environments around the world – almost all of which are springing up in countries where prosperity is new.
The world grows and changes every day; so does the state of retail. The flexibility to adapt to tomorrow’s changes comes from having a solid footing today. Paco Underhill reveals the trends to watch for to stay on the cutting edge – from changing consumers and communication to leadership issues and human behavior – and shares with audiences the retail tools of tomorrow.
The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.
"Paco was charming, engaging and insightful. He was well-prepared, professional and smart. We consider him a 'home run' start to our International Speaker Series."