Director of Multicultural Strategies at McPherson, Former Head of Multicultural at Google
As director of multicultural strategy at McPherson Strategies, Paulita David brings deep expertise with multicultural consumers, including what motivates them, what matters most to them, and how they live in America today. Paulita joined McPherson following a decade at Google, most recently as Head of US Multicultural. She has worked with today’s most prominent brands, helping them make impactful connections with today’s multicultural consumers. In turn, she also led Google’s efforts to inspire and educate multicultural consumers and connect them more closely with the brands they love. Paulita put “multicultural” on the map for Google and for the Industry, dramatically changing how Google approached the multicultural consumer. Under her leadership, she founded the Multicultural team, which focused on helping companies cater to the African American, Asian American and LGBTQ communities. Read More >
Marketing in a Multi-Cultural World
Paulita built the Multicultural Consumer team for Google. She was in charge of helping Fortune 500 companies use Google products to engage with Hispanics, African Americans, Asian Americans, and the LGBTQ community. She is well-versed in Multicultural Marketing and can speak to strategy, demographic shifts, and overall Marketing goals. In addition, her background includes working at a Brand Strategy Firm, receiving an MBA in Strategy, Operations & Marketing from Northwestern (the #1 Marketing program in the country), and a year spent in the Marketing org at Google.
The demographic shifts in this country are impressive. Currently, 40% of the population are Multicultural, and within the next 15-20 years, the number will have grown to 60%. The millennial population is already over 50% Multicultural and the demographics of the under 18 population is even more diverse. To be a successful company in the US right now and in the future, you need to understand New Audiences in America.
Paulita spent ten years at Google working her way up to various executive roles. She was often the only woman in the room, and always the only Latina. She was an active participant in the Women @ Google org, a founding member of the Latino Executive Committee, and the Executive sponsor for the Hispanics at Google org in NYC.