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Penny  Abeywardena

Penny Abeywardena

Global Authority on Using Soft Power to Change Behavior, Forbes Columnist on Leadership Strategies & Fellow-in-Residence at the McSilver Institute of Poverty Policy and Research, NYU

Penny Abeywardena

Global Authority on Using Soft Power to Change Behavior, Forbes Columnist on Leadership Strategies & Fellow-in-Residence at the McSilver Institute of Poverty Policy and Research, NYU

Biography

Penny Abeywardena is an award-winning public official and an international columnist with a rapidly growing audience. As a government leader with a global portfolio and a board member for several high-impact institutions, she has learned much about how and why political and social progress happens (or does not happen)—especially before and after courts and politicians get involved.

She is currently working on a globe-spanning book about the use of “soft power” — the ability to transform hearts and minds by reframing values, resolving contradictions, rethinking unhelpful traditions and nudging people into wiser choices.

Soft power is how a new generation of citizens around the world is almost imperceptibly changing how we work, spend, save, eat and even how we treat our partners and children.

Penny imparts this fascinating topic through an array of engaging examples, such as the conundrum of “right on red” traffic intersections, the vaulting comeback of gymnast Simone Biles and female genital mutilation in West Africa.

Her experience and insights proved so valuable that they led her to become a sought-after global authority on the use of soft power, a Forbes columnist who focuses on the intersection of soft power, leadership, citizenship and ethics and a Fellow-in-Residence at the McSilver Institute of Poverty Policy and Research at NYU.

When New York City was in the midst of the pandemic, Penny, who was New York City’s Commissioner for International Affairs during one of the most harrowing times the city ever experienced, worked with the United Nations and foreign governments to procure necessary medical equipment. Penny’s leadership and relationships led to a historic donation from the United Nations, as well as contributions from dozens of countries.

Also under Penny’s leadership, New York City implemented a series of award-winning programs with the international community, ranging from youth empowerment to the power of local government leadership. These focused on global issues like climate change, sustainable development and rebuilding after the COVID-19 pandemic.

These are amazing feats, especially since Penny has faced a lot of roadblocks along the way. As a child, she emigrated from Sri Lanka to the United States with her family to flee a civil war. She spent her youth as an undocumented immigrant, based in Los Angeles and, as she describes, living the reality of a 1980’s version of a “Dreamer.” The struggles of living in the shadows were compounded by domestic violence at home.

But despite the tough times, Penny not only survived, but she also thrived. She is a graduate of the University of Southern California and completed her Master’s of International Affairs at Columbia University’s School of International and Public Affairs. As New York City’s Commissioner for International Affairs — the first immigrant and woman of color to be appointed to the job — she worked with the largest diplomatic corps in the world.

Prior to the Mayor of New York City’s appointment, Penny was the Director of Girls and Women Integration at the Clinton Global Initiative.

Penny is a life-long advocate of women’s rights and is a vocal champion for sustainability and social justice. Her contributions to social justice have been recognized and celebrated by the United Nations, the World Economic Forum and the French-American Foundation, among others.

“It sounds kind of trite, but lived experiences really do matter, right?” she said in an interview with The New York Times. “You get into so many theoretical conversations with people who are trying to empathize, as they should, which is great. But there’s something very visceral about fighting for women and girls when you’ve gone through those experiences yourself.”

Penny is on the Board of Directors of the Center for Reproductive Rights and the United Nations Fund for International Partnerships, which provides oversight of the UN Foundation, and is a regular contributor to Forbes magazine within its leadership strategies platform. She also serves on the Aspen Institute’s Digital Equity Advisory Council, APCO Worldwide’s International Advisory Council, 92Y Belfer Center for Innovation & Social Impact Advisory Committee, the World Economic Forum’s Global Future Council on Cities of Tomorrow and The International Advisory Council for International Peace Institute.

Whether the issue has been social justice, women’s and children’s rights or global sustainability, a common factor has been Penny’s recurring use of soft power. She considers it a superpower for reimagining and reorienting public goods. Rather than compelling compliance or simply increasing spending, soft power achieves goals across stakeholders, agencies and nations by surfacing hidden values, clarifying common goals through diplomacy and collaborating efficiently.

Penny was recently appointed to the rank of Knight in France’s National Order of Merit by President Macron for her global leadership on diplomacy, human rights and sustainability. In December 2020, she was awarded the Golden Helsinki Medal by Mayor Vapaavuori for the creation of a global network of local governments achieving sustainable development efforts. Penny was also recognized by the French American Foundation as a Young Leader (2017) and named a World Economic Forum Young Global Leader (2016).

Speaker Videos

Cities Lead the Way

Columbia SIPA Alumni Keynote Address

Global Vision for NYC

Speech Topics

Mastering Soft Power: A Guide for Leaders, Innovators, Educators & Students

Uncover the hidden potential of soft power and how it can be used to change hearts and minds and help you lead better than ever before with Penny Abeywardena, a Global Authority on Using Soft Power to Change Behavior, a Forbes Columnist on Leadership Strategies and a Fellow-in-Residence at the McSilver Institute of Poverty Policy and Research at NYU. In this talk, Penny uncovers how soft power can be used as a strategic tool as a catalyst for success.

Penny customizes her content for specific audiences, including:

  • Business/Nonprofits: Learn how to influence, cultivate relationships, build trust and connect with others and build a culture and company where everyone succeeds.
  • Healthcare: Get the tools to unleash the persuasive force of soft power in healthcare—from fostering trust to breaking down barriers to encourage access for everyone to the best way to support the healthcare community.
  • Technology Innovators: Learn more about the intersection of technology, policy and ethical institutions and how the trio will work together to enhance everyone’s future.
  • Educators: Connect with students, parents and administrators and accomplish goals like never before using the tools of soft power.
  • College Students: Penny shares her unique insights into the relevance of soft power and how to become an influential changemaker.

From Divided to United: Unlocking the Potential of Soft Power in a Fractured America

Roughly half of Americans say our democracy is not serving us well. And an astonishing two-thirds are worried about its future. Amid the vitriol of the 2024 election, there will be ample finger-pointing at opposition parties. The truth, however, is that Americans of all stripes have underinvested in democracy itself for generations: tolerating or encouraging low voter turnout; giving up on the idea of constitutional amendments at a time of rapid societal change; and focusing state referendums on relatively narrow issues. Combined, these have been corrosive.

For those, especially young Americans, wondering where to turn to reduce all of the political divisiveness, protect our democracy and drive social change that benefits us all, there is one new tool that can make a huge difference: soft power. In this talk, Penny shows you how to effectively use soft power—the ability to transform hearts and minds by reframing values, resolving contradictions, rethinking unhelpful traditions and nudging people into wiser choices—to make our country a place where everyone can thrive.

Women’s Leadership & DEI

Although advancements have been made through the years, the number of women in prominent leadership roles remains low. In fact, according to The Center for American Progress, “despite making up a majority of the U.S. population, women lag substantially behind men when it comes to their representation in leadership positions.” The numbers are even worse for women of color. One exception to the dismal numbers is Penny Abeywardena, former New York City Commissioner for International Affairs. In this talk, Penny shares her personal story and how it strengthened her leadership skills, including how to navigate in places of power when you are an anomaly. She also will tell you how you can take values related to women’s and human rights and bring them to work no matter where you are employed, as well as the changes you can make as an individual.

Cities of Tomorrow: Localizing Sustainable Goals

After Hurricane Sandy hit the East Coast in 2012 — one of the costliest natural disasters in U.S. history — Penny Abeywardena experienced how important it is to take climate change and climate action seriously. And she did just that for the entirety of her leadership as New York City Commissioner for International Affairs during the Bill de Blasio administration. She ensured that NYC’s groundbreaking efforts — including the Green New Deal, where the city committed to an ambitious plan to cut emissions by 40% by 2030 — were at the center of a global platform her agency created to exchange best policies and practices with global partners. She also led the creation of the global movement of the Voluntary Local Review, a way for local and regional governments to formally commit to sharing their Sustainable Development Goal progress on a global stage. Since then, over 300 subnational governments have signed onto the Declaration’s three commitments, representing nearly every region of the world. In this talk, Penny shares her personal story on fighting for sustainability, her leadership role and how cities and local governments can have a seat at the table, as well as how you can get your voice heard in the halls of power.

Testimonials