Marketing Consultant & Author
Rick Barrera is a marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Chico's, Lexus, and Google will change your thinking about marketing forever. Barrera has helped hundreds of companies redesign their systems and implement a holistic approach to serving customers. Read More >
Based on Rick Barrera's Wall Street Journal bestseller, this program is essential for any company that wants to radically differentiate their products, services, and company from competitors while dramatically increasing revenues and margins. In Overpromise and Overdeliver you’ll learn how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company. Senior executives will find the research and case studies compelling, while line managers will learn the keys to better execution. The frontline will learn what specific actions they must take on a daily basis to create the unique experiences that drive buzz and build breakaway brands. This program is available as a keynote presentation, as well as interactive half- and full-day sessions.
You need additional sales right now. Many companies are canceling projects, freezing spending, cutting head count... instead of hunkering down and shrinking your way to greatness, this program focuses on how to grow revenues. Rick Barrera has successfully sold his way through three recessions and can show your sales teams how to sell successfully, even in a tough economy. Working closely with your company's sales leaders, he designs an exceptionally customized and interactive program that will dig into your specific issues to captivate and engage even your most senior experienced sales people. Using case studies, role plays, exercises, and other engaging activities, this program will catapult the potential of your sales team.
How well does your frontline understand the needs, wants, goals, and priorities of your customers? How well designed is your service organization to deliver on them? Do they understand what true world class service means as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands' End, and other service leaders? In this humorous and entertaining program, your team will learn the three laws of exceptional service delivery, how to use the power of positive language, and how to determine the true cost of losing a customer, as well as the seven steps for handling an irate customer. If you want to build a world class service team, this is the program for you.
This intense presentation underscores the need for companies to redesign their thinking, their processes, and their people to deliver innovation, speed, and greater customer value. Your team will learn company-specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon, Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in this program will go beyond embracing change, to become change leaders. Rick Barrera's trademark Deep Customization process really shines through here.
"I have worked with a large number of professional speakers over the years and I have never had the pleasure of meeting anyone with the ability or willingness to customize a program the way Rick did for our Stone Mountain/GCO franchisees. His keynote presentation received rave reviews for both corporate staff and franchisees. I truly hope we'll have the opportunity to work together again in the future."
"His 'Overpromise/Overdeliver' hit the nail on the head—delivering exactly the right message, visually and verbally. His philosophy was so on target that we incorporated the idea of the 'Brand Promise' into the executive’s speeches. Booking him was an easy decision and he definitely 'overdelivered' on your presentation."
"We use speakers on a regular basis. In all my years doing this, Rick was absolutely the very best at knowing his audience. I was so impressed with the time he took to learn about our organization. It was very obvious to our participants that this was not a ‘canned’ presentation, but was designed specifically to meet our needs. He was a pleasure to work with. I look forward to future opportunities."
'Rick was on target, knew his audience, and kept them engaged the whole time—especially when he hit on realities that were close to home. It's a great speaker who can make an audience look at themselves and start the wheels of change spinning, even when the change could be uncomfortable."
"Rick Barrera was exceptional. Never have I seen a speaker who knows his audience more. Unbelievable... ['Overpromise and Overdeliver'] plays so well into Wells’ intense focus on the customer experience. I would recommend Rick in a heartbeat."
"Rick Barrera gave an impressive, breathtaking performance at our Engineering & Design Conference! It was a one-of-a-kind presentation that endeared him to our audience and motivated each of us to reach for our personal best; confident in our company's ability to achieve great things in our digital future."
"Thanks so much for Rick’s participation in our event! The team was very pleased with our guests' reactions to his presentation, and were beyond pleased at how well he incorporated our messaging into the content."
"Rick did a dynamic job for us. He really exceeded our expectations and WOWed our channel. We thank him for the research he did to make it personal for our audience and continue the conference message. It made all the difference!"
"I have sat through dozens of presentations over the past 30 years and Rick was one of the most refreshing and informative presenters I have ever listened to. He gave you a lot of take away to help you improve your business."