Marketing Consultant & Author
Rick Barrera has lived “in the trenches” solving real world business issues for over 25 years as a consultant and business owner. As a speaker, he captivates audiences with real life stories and future focused thinking. Read More >
He is the Head of Faculty for The Center for Heart Led Leadership in Denver, Colorado, a frequent host of "Connect and Collaborate Radio" on Denver's MoneyTalk Radio and Co-Host of The Financial Advisor Show Podcast.
He has helped dozens of companies, radically shift their focus, invigorate their cultures, re-design their systems, accelerate revenue growth and serve customers at significantly higher levels. . His fresh thinking approach has influenced Abbott Labs, Ameriprise, Auto Crib, AutoZone, Bayer, Caterpillar, GMAC, IBM, Invisible Fence, Husqvarna, Intel, Merrill Lynch and Verizon - to name a few.
He has authored books on Alignment, Branding, Marketing, Sales and Customer Service including Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences which was a Wall Street Journal and Business Week Best Seller. He is currently working on a leadership book entitled We Before Me.
He lives in beautiful San Diego, CA with his two Perfect-Angel-Genius-Children. Read Less ^
In this fast-paced exciting talk, Rick Barrera will show you how 7 core technologies will dramatically change the business landscape and transform human existence over the next decade. Cheap energy, abundant clean water, low cost food, free computing, nanotechnology, dematerialization, and demonetization will come together to revolutionize how we think, live, feel and work… Read More >
Why should you believe in this revolution? Because the world’s best and brightest minds have come together through social entrepreneurship to build it. Dean Kamen, Elon Musk, Craig Ventner, Peter Diamandis, Ray Kurzweil, Bill Gates, Warren Buffet, Bill Joy, Larry Page, Daniel Kahneman, Jeff Skoll, Stewart Brand, Ratan Tata and many others are working together for the first time to design a brighter future for all of us. Working together, they are creating Our Exponential Future…
If your organization could use some good news and a powerful dose of optimism, this speech is just what the doctor ordered. Your team will leave excited about the future and stimulated to think about the infinite new opportunities that are ready to be harvested by forward thinking organizations who understand the untold cornucopia that is about to be spread before us. Read Less ^
Sales leadership is hard work. It is not for the timid or meek. It requires inspiration, creativity, enthusiasm, exceptional recruiting skills, customer insight, technological competence, planning, strategy, consistent coaching and lots of hard work. It is also one of the most fun, fulfilling and lucrative activities you can pursue…and it is critical to the survival, growth and success of your business. Read More >
In this interactive session, Rick Barrera, Author of 3 groundbreaking branding and sales books will share his insights on many of the following topics: Read Less ^
No matter how big your company, no matter what your business, exceptional customer service can be the difference that delivers a competitive edge. This program will teach your customer service employees how to maximize your revenue by treating your customers like the valuable asset they are. Read More >
Too may managers focus on the cost of delivering outstanding customer service rather than looking at the profit it can generate.
Key Concepts Read Less ^
To stand out in a transparent, hyper-competitive, real-time marketplace your offer must be radically different from your competitors… and you have to instantly prove your value to customers… You must Overpromise and Overdeliver! Read More >
Key Concepts
Step 1. Identify your company’s uniqueness and articulate your Overpromise to radically differentiate your company in the marketplace
Step 2. Amplify your uniqueness at 3-5 Critical TouchPoints to ensure that you can consistently Overdeliver for customers which accelerates adoption and maximizes revenue growth
Step 3. Multiply your wins by leveraging your Overpromise in the marketplace
Participants Learn: Read Less ^
Where are you going? Is your team going with you? Do they know why the destination is mission critical? Are they onboard? Are they passionate about getting there quickly? To earn your team’s loyalty and passion, you must have a clearly defined, exciting, heart-pumping, euphoria-producing destination. You must shape The Grand Story for your team and show them where each of them fit in the Grand Story, why their talents and passions are unique, and uniquely needed to make the journey possible. They must be committed individually and collectively to reaching the Daring Destination. Read More >
In this keynote, Rick Barrera will show you why defining the right destination is 90% of the battle. Then he’ll show you how to accomplish the other 110% of your mission. Yes, 200%! Since when is perfection good enough? Why merely accomplish your goals when you can blow the doors off! High Performance Teams are never happy unless they are exceeding their goals. Isn’t life more fun when you are winning?
Leaders will learn:
Rick Barrera believes that results and love are two sides of the same coin. If you love your company, team, job, project and customers, how could you deliver anything less than your best? Heart Led Leadership is not soft, in fact, it couldn’t be more hard-nosed. It is about total commitment, excellence, passion, teamwork and most importantly, results! But how you get those results is always through people… Read Less ^
In this interactive session, Rick Barrera will show you how to make sure that all of these things are happening using his unique Collaborative Selling Methodology. Read More >
You Will Learn:
A quarterly Intentional Sales Leadership Day for sales and marketing leaders of attendee companies. In this fast-paced, hands-on, drill-down workshop, leaders will take time out to sharpen the ax and create their quarterly plan for their sales team. We’ll get creative, help each other to think outside our industry and company to invent an exciting sales future for each company.
Activities will focus on: Read Less ^
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