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Sally  Hogshead

Sally Hogshead

Expert on Fascination


Sally Hogshead is the chief fascination officer of Fascinate, Inc. She is an international keynote speaker, with proprietary research published by both HarperCollins and Penguin. Using her science-based Fascinate system, she teaches how to instantly persuade and captivate in a world with a nine-second attention span. Read More >

Growing up with the last name “Hogshead” would give anyone an unconventional point of view. In her early 20s, Sally was named “the most successful junior copywriter of all time. During her early career in marketing, her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the illustrious agency CP+B. Clients have included Nike, Coca-Cola, Godiva, Aflac, and MINI Cooper.

Today, an expert of persuasion and personal branding, Sally Hogshead frequently appears in national media including NBC’s Today Show and The New York Times. The press has described her as “the marketing mistress of fascination” who has “changed the face of North American advertising.” The reality TV show Making It Big dedicated an episode to Hogshead’s leadership and creativity. She is frequently described as an “icon.”

In 2010 and 2011, Hogshead led “Project Fascinate” for the Jägermeister brand. Within months, Jägermeister was named one of the “Hottest Global Brands” by Advertising Age.

Hogshead’s internationally acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

In 2006 Hogshead began her research on fascination, including a groundbreaking national study by a global market research firm Kelton Research. Her research uncovered that the average attention span is now only nine seconds, and that the brain is hardwired to focus on seven specific types of messages.

Sally Hogshead is the creator of The Fascination Advantage test, formerly known as the F-Score, the world’s first test that measures how a person fascinates. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you perceive the world— but how the world perceives you.

The Fascination Advantage test has helped over 80,000 participants discover their natural strengths of persuasion.

Hogshead’s first book was Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Published by Penguin, it outlines the rules for building a no-compromises career with a fascinating personal brand. Marcus Buckingham, one of the leaders behind Gallup’s StrengthsFinder, writes: “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” Read Less ^

Speaker Videos

TEDTalk: You Only Get 9 Seconds

Speech Topics

The Fascination Advantage: Unlocking Your Personality’s Natural, Hardwired Strengths

You can fascinate—Sally Hogshead’s research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality’s natural, hardwired advantages. You don’t learn how to be fascinating. You unlearn how to be boring. Read More >

When you activate your natural fascination advantages, people completely focus on you. They’re not checking emails or thinking about their next meeting. In this state of fascination, they’re more likely to respect you, remember you, and buy from you.

In this keynote, Sally Hogshead will explore the science of fascination as it relates to personal branding. You will learn the brain’s hardwired “triggers,” and how to: Read Less ^

  • Identify what makes your own personality most persuasive
  • Apply this “fascination advantage” throughout your personal brand
  • Make stronger first impressions with customers and employees
  • Rapidly earn respect and trust
  • Command attention in meetings

The 9-Second Attention Span: How to Create a Fascinating Brand in Social Media & Beyond

We live in a world with ADD. While the average attention span used to be 20 minutes, today the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! Your brand might only get 9 seconds to communicate a message… especially in social media. Lesson one: Stand out, or don’t bother. Read More >

Sally Hogshead has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention. Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination triggers. They will learn how to: Read Less ^

  • Build trust and respect using the brain’s hardwired patterns
  • Out-think the competition rather than out-spend them
  • Build word-of-mouth excitement in marketing and social media
  • Increase prices and drive bottom-line growth
  • Create raving, loyal fans
  • Have the biggest budget or be the most fascinating