Scott Deming

Customer Service Speaker, Leadership Speaker & Culture Expert

Scott Deming

Customer Service Speaker, Leadership Speaker & Culture Expert

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Biography

Not all Customer Service Keynote Speakers and Leadership Keynote Speakers bring the same level of depth, relevance, or real business experience. Scott Deming is one of the few keynote speakers who has lived the pressure, led the teams, built the brands, and delivered measurable results long before stepping onto a stage. With more than three decades of experience as a business owner, agency leader, board member, and brand strategist, Scott delivers more than motivation. He delivers transformation that lasts.

His work stands out because every insight comes from real application. Scott has spent his career helping organizations strengthen customer service, elevate the customer experience, and build leadership cultures that create loyalty from the inside out. His processes are so effective that he is a regular contributor to Entrepreneur Magazine, where he writes on customer experience, leadership, culture, and innovation.

Scott has partnered with some of the most recognized companies in the world. AT&T, Delta Airlines, General Motors, McDonald’s, Pfizer, PWC, the U.S. Treasury, Farm Credit, and dozens more have trusted him to help strengthen their customer experience, unify their culture, and enhance leadership at every level. Scott understands what it takes to create teams who connect, serve, innovate, and deliver consistently, and he brings those lessons to every stage around the globe.

Scott’s work sits at the intersection of strategy, leadership, and human behavior. He blends real world business experience with compelling storytelling and a deep understanding of how people, systems, and culture shape the customer experience. Whether he is speaking on customer service, customer experience, leadership, culture, or brand strategy, every keynote is built to drive clarity, alignment, and long term behavior change, not just momentary motivation. Each program is thoughtfully customized to the audience and designed to translate ideas into action that lasts well beyond the event.

Speech Topics

Powered by Purpose

Most companies have a mission statement, but very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book, Powered by Purpose, he challenges his audience to understand their values, where those values came from, and how those values dictate their decisions. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas. Case studies will be discussed, and proof will be shown, that companies without a purpose-driven and value-oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

6 Critical Steps to Create the Ultimate Customer Experience

In this keynote presentation focused on how to create the ultimate customer experience, Scott Deming breaks all boundaries of the typical customer service or brand building processes and dispels the popular—yet incorrect—thinking that advertising and marketing lead to powerful, emotional brands. Scott takes his audiences on a fast-paced, high-energy journey through the six critical steps to creating the ultimate customer experience and building their powerful, emotional brand.

One Team - One Brand

This is where it all comes together! Great branding comes from turning typical customers into loyal, lifelong evangelists. Customers are transformed into evangelists by delivering unique, emotional, one-of-a-kind, unexpected customer service. But make no mistake—great customer service starts from the inside, and ultimately starts at the top. In this powerful, interactive program, leaders will better understand how to effectively communicate, motivate, and empower their people to work together toward one common goal—a goal that they not only understand, but wholeheartedly believe in.

Relational Selling

For over twenty years, Scott Deming owned and operated a national advertising and marketing firm, working with Fortune 500 companies, franchises, and mom and pop companies across the country. Deming started the company out of the upstairs bedroom of his rented farmhouse and grew it into a multi-million-dollar organization. His firm ran strategic channel sales programs, advertising, and marketing campaigns and co-op management for companies such as John Deere, Benjamin Moore Paints, Okidata, The Scotts Company, Carrier, and many others. Transforming a one-person shop into a national organization takes some selling skills. It takes Relational Selling.

Relational Selling is not about price. If a person or a company sells on price and price alone, they become a commodity. Relational Selling is about the customer believing they are getting the very best “Total Cost of Ownership.”

And the “Total Cost of Ownership” includes the following items:

Trust
Relevance
Personalization
Relationship
Innovative Solutions
Unprecedented Customer Experience
Dedication
Emotional Connection
Price

Relational Selling is about emotionally connecting with a customer, letting them know you’re in it for them and offering solutions no other company has offered. But how do you offer solutions no other company has offered? How do you become that unique, one-of-a-kind organization with a unique selling proposition?

In Deming’s keynotes and training programs, he teaches the attendees how to arrive at unique solutions for the customers by changing their perspective. “Start with the customer experience and work backward from there.”

There is a specific formula to Relational Selling, which includes several important steps and components.

The formula to Relational Selling is comprised of the following steps: